{"id":1497,"date":"2016-09-07T17:48:00","date_gmt":"2016-09-07T08:48:00","guid":{"rendered":"http:\/\/15.164.218.59\/blog\/?p=1497"},"modified":"2020-09-04T19:02:37","modified_gmt":"2020-09-04T10:02:37","slug":"%ed%9e%88%ed%8a%b8%eb%a7%b5heatmap-%ec%9d%b4%eb%9e%80","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=1497","title":{"rendered":"\ud788\ud2b8\ub9f5(Heatmap) \uc774\ub780?"},"content":{"rendered":"\n<p>\ud788\ud2b8\ub9f5\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?&nbsp;\uc6b0\uc120,&nbsp;\uc704\ud0a4\ubc31\uacfc\uc5d0\uc11c \uc815\uc758\ud55c \ub0b4\uc6a9\uc744 \ucc38\uace0\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p>\ud788\ud2b8 \ub9f5(heat map)\uc740 \uc5f4\uc744 \ub73b\ud558\ub294 \ud788\ud2b8(heat)\uc640 \uc9c0\ub3c4\ub97c \ub73b\ud558\ub294 \ub9f5(map)\uc744 \uacb0\ud569\uc2dc\ud0a8 \ub2e8\uc5b4\ub85c, \uc0c9\uc0c1\uc73c\ub85c \ud45c\ud604\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \uc77c\uc815\ud55c \uc774\ubbf8\uc9c0\uc704\uc5d0 \uc5f4\ubd84\ud3ec \ud615\ud0dc\uc758 \ube44\uc96c\uc5bc\ud55c \uadf8\ub798\ud53d\uc73c\ub85c \ucd9c\ub825\ud558\ub294 \uac83\uc774 \ud2b9\uc9d5\uc774\ub2e4. \uc8fc\ub85c \uc6f9\uc0ac\uc774\ud2b8\uc758 \ubc29\ubb38\uc790\ub97c \ubd84\uc11d\ud558\ub294 \uc6f9\ub85c\uadf8\ubd84\uc11d\uc5d0 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \ubd84\uc11d \uae30\ubc95\uc73c\ub85c \uc6f9\ud398\uc774\uc9c0\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubc29\ubb38\uc790\uc758 \ub9c8\uc6b0\uc2a4 \ud074\ub9ad\uc744 \uc5f4\ubd84\ud3ec \ud615\ud0dc\uc758 \uc774\ubbf8\uc9c0\ub85c \ubcc0\ud658\ud558\uc5ec \uc0ac\uc774\ud2b8 \uc774\ubbf8\uc9c0\uc704\uc5d0 \uacb9\uccd0\uc11c \ubcf4\uc5ec\uc8fc\uba70, \ud074\ub9ad\uc774 \ub9ce\uc774 \ubc1c\uc0dd\ud558\ub294 \uc601\uc5ed\uc740 \ubd89\uc740\uc0c9\uc73c\ub85c \ud074\ub9ad\uc774 \uc801\uac8c \ubc1c\uc0dd\ud558\ub294 \uc601\uc5ed\uc740 \ud478\ub978\uc0c9\uc73c\ub85c \ud45c\ud604\ud55c\ub2e4.<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"550\" height=\"367\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/user-testing.png\" alt=\"\" class=\"wp-image-1498\"\/><\/figure><\/div>\n\n\n\n<p>\uc6f9\uc11c\ube44\uc2a4\ub97c \ub9cc\ub4e4\ub54c, \ubcf4\ud1b5\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc0ac\uc6a9 \ud589\ud0dc\ub97c \ubbf8\ub9ac \ucd94\uc815\ud574\uc11c \uad6c\ucd95\ud558\uac8c \ub429\ub2c8\ub2e4.<br>\uadf8\ub9ac\uace0, \ubbf8\ub9ac \ucd94\uc815\ub418\ub294 \uc0ac\uc6a9\uc790\uc758 \ud589\ud0dc(Activity)\ub294&nbsp;<br>\u2192 1.&nbsp;\uc0ac\uc774\ud2b8\ub97c \ucc28\uadfc\ucc28\uadfc \ud6d1\uc5b4\ubcf4\uace0<br>\u2192 2.&nbsp;\uc81c\uacf5\ub418\ub294 \uae30\ub2a5\ub4e4\uc744 \ud655\uc778\ud558\uace0 \ud310\ub2e8\ud55c \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c&nbsp;<br>\u2192 3.&nbsp;\uc2a4\uc2a4\ub85c\uc5d0\uac8c \uac00\uc7a5 \ud544\uc694\ud55c \uc635\uc158\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uacfc \uac19\uc740&nbsp;<br>\uadf8\ub7f4\ubc95\ud55c \ub0b4\uc6a9\ub4e4\uc77c \uac83 \uc785\ub2c8\ub2e4.<br><br>\ud558\uc9c0\ub9cc, \uc2e4\uc81c \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc774\uc6a9 \ud589\ud0dc(Activity)\ub294 \uc870\uae08 \ub2e4\ub97c \uc218 \uc788\ub294\ub370\uc694. \uc0ac\uc6a9\uc790\ub294 \uc0dd\uac01\ubcf4\ub2e4, \uadc0\ucc2e\uac70\ub098 \ubc88\uac70\ub85c\uc6b0\uba74 \ud3ec\uae30\ud558\uac70\ub098 \ub208\uc5d0 \ub760\ub294 \uc694\uc18c\ub4e4\uc744&nbsp;\ub2e8\uc228\uc5d0 \uc120\ud0dd\ud558\ub824\ub294 \uacbd\ud5a5\uc774 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<br><br>\uc989, \uc11c\ube44\uc2a4 \uc81c\uc791\uc790\uc758 \uc758\ub3c4\ub300\ub85c \uc0ac\uc6a9\uc790\ub294 \uc774\uc6a9\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0\uac00 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790\uc758 \uc2e4\uc81c \uc774\uc6a9\ud589\ud0dc\ub97c \uc798 \uad00\ucc30\ud558\uba70, \ubd84\uc11d\ud560 \ud544\uc694\uac00 \uc788\uace0 \uc774\ub7ec\ud55c \uacbd\uc6b0 \uc0ac\uc6a9\uc790\uac00 \ub9ce\uc774 \ubcf4\uac70\ub098 \ud65c\ub3d9\ud55c \uc601\uc5ed\uc744 \uac00\uc2dc\ud654(Visualization)\ud55c \ud788\ud2b8\ub9f5\uc740 \uc11c\ube44\uc2a4 \uc81c\uc791\uc758\ub3c4\ub97c \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\uc989, \uc11c\ube44\uc2a4 UX\uac00 \ud6a8\uacfc\uc801\uc778\uc9c0 \uc54c\uc218 \uc788\ub294 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubd84\uc11d \ubc29\ubc95\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"535\" height=\"311\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/4heatmaps-1.png\" alt=\"\" class=\"wp-image-1499\"\/><\/figure><\/div>\n\n\n\n<p>\uac8c\ub2e4\uac00 \uc774\ub7ec\ud55c \ud788\ud2b8\ub9f5(Heatmap)\uc740 \uc0ac\uc6a9\uc790\uc758 \uc120\ud638\ub3c4\ub098, \uacf5\ud1b5\ub41c \ud589\ub3d9\ud328\ud134\uc774\ub098 \uc5b4\ub5a4 \uae30\ub2a5\uc5d0 \ubc18\uc751\ud558\ub294\uc9c0\uc640 \uac19\uc740 \uc0ac\uc6a9\uc790 \uc2e4\uc81c \ub370\uc774\ud130(Real User Measurement)\ub97c \uc5bb\uc744 \uc218 \ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uc885\ud569\uc801\uc778 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \ud1a0\ub300\ub85c \uac01 \uae30\ub2a5\ub4e4\uc758 \uc6b0\uc120\uc21c\uc704\uc640 \uc758\uc0ac\uacb0\uc815\uc774 \ud544\uc694\ud55c \uc694\uc18c\ub4e4\uc744 \ucd94\uc815\uc774\ub098 \uac10\uc774 \uc544\ub2cc \ub370\uc774\ud130\ub85c \uacb0\uc815\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<br><br>UX\uc5d0\uc11c\ub294 \uc804\ud1b5\uc801\uc778 \ubc29\ubc95\uc73c\ub85c Eye Tracking\uc774\ub77c\ub294 \uac83\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc758 \ud589\ud0dc\ub098 \uc758\ub3c4\ub4e4\uc744 \ud30c\uc545\ud558\uace4 \ud588\ub294\ub370, \uc774\ub7ec\ud55c \uc804\uc6a9\uc7a5\ube44 \uace0\uac00\uc758 \uc7a5\ube44\uac00 \ud544\uc694\ud568\uc740 \ubb3c\ub860 \ud55c\uc815\ub41c \uc0ac\uc6a9\uc790\uc5d0\uac8c\uc11c \uc544\ub0a0\ub85c\uadf8 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub798\uc11c \uba87\uc2ed\ub9cc \ub610\ub294 \uba87\ubc31\ub9cc\uc758 \uc0ac\uc6a9\uc790\ub97c \uac16\ub294 \ub300\ud615 \uc6f9\uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \uc804\ubc18\uc801\uc778 \uc0ac\uc6a9\uc790\uc758 \ub370\uc774\ud130\ub97c \uc5bb\uae30 \ud798\ub4e0\uba74\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"480\" height=\"359\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/bits-mousetrack-custom1.jpg\" alt=\"\" class=\"wp-image-1500\"\/><\/figure><\/div>\n\n\n\n<p>\uadf8\ub798\uc11c \ub300\ubd80\ubd84\uc758 \ud788\ud2b8\ub9f5 \ubd84\uc11d \ub3c4\uad6c \uc11c\ube44\uc2a4\ub4e4\uc740 \ub9c8\uc6b0\uc2a4\uc758 \uc6c0\uc9c1\uc784(Mouse Movement)\ub97c \ud1b5\ud574, Eye Tracking\uacfc \ube44\uc2b7\ud55c \ub370\uc774\ud130\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\ub9c8\uc6b0\uc2a4\uc758 \uc6c0\uc9c1\uc784\uc744 \ud788\ud2b8\ub9f5\uc73c\ub85c \ud45c\ud604\ud55c \ub370\uc774\ud130\ub294 Eye Tracking \ub300\ube44 \uc815\ud655\ub3c4\uac00 70~80%\uc815\ub3c4\ub85c \uc54c\ub824\uc838 \uc788\uc9c0\ub9cc, \uc6d0\ud558\ub294 \ub9cc\ud07c \uc0ac\uc6a9\uc790\ub4e4\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uace0, \uc2e4\uc2dc\uac04\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc5bb\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790 \ud589\ud0dc\ub97c \uc704\ud574 \ub9ce\uc774 \ud65c\uc6a9\ub418\ub294 \ub3c4\uad6c \uc785\ub2c8\ub2e4.<br><br>\uad00\ub828 \ub3c4\uad6c\ub85c \uc720\uba85\ud55c \uc11c\ube44\uc2a4\ub4e4\uc740 Hotjar.com, Crazyegg.com, Clicktale.com, Mouseflow.com&nbsp;\ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-521362\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M171.7 21.4c-4.4-.1-8.9-.1-13.3-.2l-13.3-.1-13-.1-2.3-2.8-.5-.6-.5.6-1.9 2.3-1.9-2.3-.5-.6-.5.6-1.9 2.3-1.8-2.3-.5-.6-.5.6-1.8 2.3-1.9-2.3-.5-.6-.5.6-1.9 2.3-1.9-2.3-.5-.6-.5.6-2.3 2.8-13 .1-13.3.1c-4.4 0-8.9.1-13.3.2s-8.9.1-13.3.2c4.4.1 8.9.2 13.3.2 4.4.1 8.9.1 13.3.2l13.3.1 13.3.1h.3l.2-.2 2-2.4 1.9 2.3.5.6.5-.6 1.9-2.3 1.9 2.3.5.6.5-.6 1.9-2.3 1.9 2.3.5.6.5-.6 1.9-2.3 1.9 2.3.5.6.5-.6 1.9-2.3 2 2.4.2.2h.3l13.3-.1 13.3-.1c4.4 0 8.9-.1 13.3-.2s8.9-.1 13.3-.2c-4.6-.1-9.1-.2-13.5-.2z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p>\ubdf0\uc800\ube14\uc5d0 \uac00\uc785\ud558\uc2dc\uace0 \ubb34\ub8cc\ub85c \ud788\ud2b8\ub9f5\uc744 \uc774\uc6a9\ud574\ubcf4\uc138\uc694.<br>\uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc774\uc6a9\ud589\ud0dc\ub97c \uac04\ud3b8\ud558\uac8c \ud655\uc778 \ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4 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href=\"https:\/\/www.beusable.net\/blog\/?cat=42\" rel=\"category\">Article<\/a> <a href=\"https:\/\/www.beusable.net\/blog\/?cat=14\" rel=\"category\">UX \ube45\ub370\uc774\ud130 \ubd84\uc11d \uac1c\ub150<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud788\ud2b8\ub9f5(Heatmap) \uc774\ub780? | \ubdf0\uc800\ube14<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beusable.net\/blog\/?p=1497\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud788\ud2b8\ub9f5(Heatmap) \uc774\ub780? | \ubdf0\uc800\ube14\" \/>\n<meta property=\"og:description\" content=\"UX \ud788\ud2b8\ub9f5\uc758 \uac1c\ub150 \uc54c\uc544\ubcf4\uae30\" \/>\n<meta property=\"og:url\" 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