{"id":1505,"date":"2016-09-07T18:13:00","date_gmt":"2016-09-07T09:13:00","guid":{"rendered":"http:\/\/15.164.218.59\/blog\/?p=1505"},"modified":"2020-09-04T19:01:49","modified_gmt":"2020-09-04T10:01:49","slug":"%ec%82%ac%ec%9a%a9%ec%9e%90%ea%b0%80-%ec%9b%b9-%ed%8e%98%ec%9d%b4%ec%a7%80%eb%a5%bc-%ed%83%90%ec%83%89%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=1505","title":{"rendered":"\uc0ac\uc6a9\uc790\uac00 \uc6f9 \ud398\uc774\uc9c0\ub97c \ud0d0\uc0c9\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\n<p>\uc0ac\uc6a9\uc790\ub4e4\uc774 \uc6f9\uc11c\ube44\uc2a4\ub97c \ud0d0\uc0c9\ud558\ub294 \ubc29\ubc95\ub4e4\uc744 \ub4e4\uc5ec\ub2e4\ubcf4\uba74 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\ud328\ud134\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uace0,&nbsp;<br>\uc774\ub97c \ud1b5\ud574 UX\uce21\uba74\uc5d0\uc11c \ub9ce\uc740 \ud574\ubc95\uc744 \ucc3e\uc544 \ub0bc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<br><br><strong>\uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc54c\ud30c\ubcb3&#8221;F&#8221;\ubaa8\uc591\uc5d0 \ub530\ub77c \ud398\uc774\uc9c0\ub97c \ud6d1\ub294(Scan) \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><br>\uc774\uac83\uc740 UX\ub85c \uc800\uba85\ud55c \ub2d0\uc2a8\ub178\uba3c\uadf8\ub8f9\uc758&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\">\ub9ac\ud3ec\ud2b8<\/a>\uc5d0\uc11c \ubc1d\ud78c \ub0b4\uc6a9\uc73c\ub85c,&nbsp;Eye Tracking \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc5bb\uc740 \ud788\ud2b8\ub9f5\uc744 \uadfc\uac70\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"773\" height=\"359\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/Screen_Shot_2016-07-18_at_12.42.04_PM-1.png\" alt=\"\" class=\"wp-image-1506\"\/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ko.wikipedia.org\/wiki\/%EC%A0%9C%EC%9D%B4%EC%BD%A5_%EB%8B%90%EC%8A%A8\" target=\"_blank\">\uc81c\uc774\ucf65\ub2d0\uc2a8<\/a>&nbsp;\uc0ac\uc6a9\uc790 \ud589\ud0dc\ub97c \uc870\uc0ac\ud55c \uacb0\uacfc\ub97c \ub2e4\uc74c\uacfc \uac19\uc774 \ubc1d\ud788\uace0 \uc788\ub294\ub370\uc694.<br><br>User first read in a horizontal movement, usaually across the upper part of the content area. This initial element forms the F&#8217;s top bar.<br><br>Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F&#8217;s lower bar.<br><br>Finally, users scan the content&#8217;s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F&#8217;s stem.<br><br>\uc694\uc57d\ud574\ubcf4\uba74,<br>1. \uc0ac\uc6a9\uc790\ub294 \uac00\uc7a5 \uba3c\uc800, \ucee8\ud150\uce20 \uc601\uc5ed\uc758 \uc0c1\ub2e8 \ubd80\ubd84\uc744 \uac00\ub85c \ubc29\ud5a5\uc73c\ub85c \uc77d\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc774\uace0,&nbsp;<br>2. \uadf8 \ub2e4\uc74c \uc870\uae08 \uc544\ub798\ubd80\ubd84 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uac00\ub85c \ubc29\ud5a5\uc73c\ub85c &nbsp;\uadf8 \uc804 \ubcf4\ub2e4 \uc57d\uac04 \uc9e7\uac8c(\ub35c) \uc77d\uc2b5\ub2c8\ub2e4.<br>3. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc138\ub85c \ud615\ud0dc\ub85c \ucee8\ud150\uce20 \uc601\uc5ed\uc758 \uc88c\uce21 \ubd80\ubd84\uc744 \uc77d\ub294\ub370, \ub300\ubd80\ubd84 \ube60\ub974\uac8c \ud6d1\uc9c0\ub9cc \ucc9c\ucc9c\ud788 \uc815\ub3c5\ud558\uba70 \ud6d1\ub294(Scan) \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<br>4. 1\ubc88\uc740 &#8220;F&#8221;\uc758 \uc717 \uac00\ub85c, 2\ubc88\uc740 &#8220;F&#8221;\uc758 \uc544\ub7ab \uac00\ub85c, 3\ubc88\uc740 &#8220;F&#8221;\uc758 \uc138\ub85c \uc904\uae30 \ubaa8\uc591\uc73c\ub85c \uc804\uccb4 \ubaa8\uc591\uc774 &#8220;F&#8221;\uc758 \ud615\ud0dc\ub97c \ub771\ub2c8\ub2e4.<br><br>\ud558\uc9c0\ub9cc, \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\uc640 \ubaa8\ub4e0 \uc11c\ube44\uc2a4\uc758 \ud398\uc774\uc9c0\ub97c &#8220;F&#8221;\ubc29\uc2dd\uc73c\ub85c\ub9cc Scan \ub41c\ub2e4\uace0 \uaddc\uc815\ud560 \uc21c \uc5c6\uc2b5\ub2c8\ub2e4.&nbsp;<br>\uc11c\ube44\uc2a4\uc758 \ud2b9\uc131\uc774\ub098 \ud45c\ud604\ub418\ub294 \uc815\ubcf4\uc5d0 \ub530\ub77c Scanning \ud558\ub294 \ud328\ud134\uc740 \ubcc0\ud558\uae30 \ub9c8\ub828\uc778\ub370\uc694.<br><br><strong>\uadf8 \ub300\ud45c\uc801\uc778 \uc0ac\ub840\uac00 &#8220;<\/strong><a rel=\"noreferrer noopener\" href=\"http:\/\/3.7designs.co\/blog\/2009\/01\/the-gutenburg-diagram-in-design\/\" target=\"_blank\"><strong>The Gutenberg Diagram<\/strong><\/a><strong>(\uad6c\ud150\ubc84\uadf8 \ub2e4\uc774\uc5b4\uadf8\ub7a8)&#8221; \uc785\ub2c8\ub2e4.&nbsp;<\/strong><br>\uadf8\ub9ac\uace0 \uc2e4\uc81c\ub85c \ub9ce\uc740 \uacf3\uc5d0\uc11c \uc801\uc6a9\ub418\uc5b4 \uc788\ub294 \ubc29\ubc95\ub860 \uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<br><br>\uad6c\ud150\ubc84\uadf8 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uc740 \uc0ac\ub78c\uc774 \uc5b4\ub824\uc11c\ubd80\ud130 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc2b5\ub4dd\ub418\ub294 \ubb38\uc11c\ub97c \uc77d\uc740 \uc2b5\uad00&nbsp;<em>-\uc88c\uc6b0\uc5d0 \uc6b0\ub85c, \uc704\uc560\uc11c \uc544\ub798\ub85c-<\/em>&nbsp;\uc744&nbsp;<br>\ud1a0\ub300\ub85c Reading Gravity\ub77c\ub294 \uac1c\ub150\uc744 \uc801\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc9c0\uc758 \ud654\uba74 \uc601\uc5ed\uc744 4\ubd84\ud560(Quadrant) \uad6c\ubd84\uc9c0\uc73c\uba74&nbsp;<br>\uc88c\uc0c1 \ubd80\ubd84\uc5d0\uc11c \uc6b0\ud558 \ubd80\ubd84\uc73c\ub85c \uc2dc\uc120\uc774 \uc774\ub3d9\ud558\uba70, \uc911\uc694\uc131\ub3c4 \uadf8\uc5d0 \ube44\ub840\ud574 \uc704\uce58\ud55c\ub2e4\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"797\" height=\"592\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/4c4ca721c770dc896d9cedb03434ade4c105d2bd_original.jpg\" alt=\"\" class=\"wp-image-1507\"\/><\/figure><\/div>\n\n\n\n<p>\ud398\uc774\uc9c0 \uc778\uc2dd\uc758 \uc2dc\uc791\uc810\uc774\uc790 \uac00\uc7a5 \uba3c\uc800 \ub208\uc758 \ub744\ub294 &#8216;\uc88c\uc0c1&#8217;\uc758 1\uc9c0\uc810\uc744 \uc778\uc2dd\ud558\uace0, &#8216;\uc6b0\uc0c1&#8217;\uc758 2\uc9c0\uc810\uc758 \ub0b4\uc6a9\uc744 \ud655\uc778 \ud55c \uc774\ud6c4,&nbsp;&#8216;\uc88c\ud558&#8217;\uc758 \ub0b4\uc6a9\uc744 \uac70\uc758 \uc2a4\ud0b5\ud558\uc5ec, \ub9c8\uc9c0\ub9c9 Goal\uc778 &#8216;\uc6b0\ud558&#8217;\uc778 4\uc9c0\uc810\uc744 \ucd5c\uc885 \ubaa9\ud45c\ub85c \ud558\ub294\ub370, &nbsp;\uc774 \ub54c 4\ubd84\ud560 \ub41c \uc601\uc5ed\uc758&nbsp;\uc911\uc694 \uc21c\uc11c\ub294 1\u21924\u21922\u21923 \ubc88\uc774 \ub429\ub2c8\ub2e4.&nbsp;\uc989, \uac00\uc7a5 \uc911\uc694\ud55c \ubd80\ubd84\uc740 1,4\ubc88\uc5d0 \uc704\uce58\uc2dc\ud0a4\uace0 \ub35c \uc911\uc694\ud55c \ubd80\ubd84\uc744 3\ubc88\uc5d0 \ub450\ub3c4\ub85d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"966\" height=\"594\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/gutenberg-diagram-facebook.jpg\" alt=\"\" class=\"wp-image-1508\"\/><\/figure><\/div>\n\n\n\n<p>\ud398\uc774\uc2a4\ubd81\uc758 \ud68c\uc6d0\uac00\uc785 \ud398\uc774\uc9c0\ub97c \ubcf4\uc2dc\uba74, &#8220;Connect with friends and the world around you on Facebook&#8221;\uc774\ub77c\ub294&nbsp;\ud68c\uc6d0\uac00\uc785\uc758 \ub2f9\uc704\uc131\uc744 \uc124\uba85\ud55c \ubb38\uad6c\uac00 &#8220;Sign Up&#8221; \ubc84\ud2bc\uc73c\ub85c \uc5f0\uacb0\ub418\ub294 \ud750\ub984\uc774 \uc790\uc5f0\uc2a4\ub7ec\uc6b4\ub370,&nbsp;\uc774\ub294 \uad6c\ud150\ubc84\uadf8 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uc758 4\ubd84\ud560\uacfc \uac19\uc740 \ub9e5\ub77d\uc778\uac83\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\uadf8\ub9ac\uace0, \uc774 \uad6c\ud150\ubc84\uadf8 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uba54\uc778\uc774\ub098 \ud5c8\ube0c\uc640 \uac19\uc740 \ucee8\ud150\uce20\uc591\uc774 \ub9ce\uc740 \ud398\uc774\uc9c0\uc5d0 \uc801\ud569\ud558\ub2e4\uace0 \uc54c\ub824\uc838 \uc788\ub294\ub370, \ud2b9\ud788 \ud68c\uc6d0\uac00\uc785, \uacb0\uc7ac\uc640 \uac19\uc740 Call To Action\uc744 \ud544\uc694\ub85c \ud558\ub294\uacf3\uc5d0 \ub9ce\uc774 \uc4f0\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"966\" height=\"615\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/gutenberg-diagram-webdam.jpg\" alt=\"\" class=\"wp-image-1509\"\/><\/figure><\/div>\n\n\n\n<p>\ucf5c\ud22c\uc561\uc158(Call to Action)\uc774 \ub2f4\uae34 \ub79c\ub529\ud398\uc774\uc9c0(Landing Page)\uc5d0 \ud65c\uc6a9\ub418\ub294 \uad6c\ud150\ubc84\uadf8 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uc758 \uc0ac\ub840<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"316\" height=\"239\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/9ca4d7e3c422b0577e01a4b39dbbed4225655a97_original.gif\" alt=\"\" class=\"wp-image-1510\"\/><\/figure><\/div>\n\n\n\n<p>\uc774 \uc678\uc5d0\ub3c4, &#8220;F Pattern&#8221;\uc640 &#8220;Gutenberg Diagram&#8221;\uacfc \ud568\uaed8 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294&nbsp;<strong>&#8220;Z-pattern Layout&#8221;\uc774\ub780 \uac1c\ub150\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/strong>\ud398\uc774\uc9c0\uc758 \uc8fc\uc694\uc815\ubcf4\ub97c&nbsp;\uadf8\ub798\ud53d\uceec\ud55c \ubc29\ubc95 \uc73c\ub85c \ub9ce\uc774 \uc81c\uacf5\ud574\uc57c \ud558\ub294 \uacbd\uc6b0\uc5d0&nbsp;\uc801\uc6a9\ub418\ub294 \uac1c\ub150\uc73c\ub85c,&nbsp;<br>\uc774\ub984\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774 &#8220;Z&#8221;\ubaa8\uc591\uc744 \ub530\ub77c \uad6c\uc131\ud558\ub294 \ub808\uc544\uc544\uc6c3\ud305\ubc95\uc785\ub2c8\ub2e4.<br><br>\uad6c\ud150\ubc84\uadf8 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uacfc \uc0c1\ub2f9\ud788 \ub2ee\uc544 \uc788\ub294\ub370, \uad6c\ud150\ubc84\uadf8 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uc774 4\ubd84\ud560\ub41c&nbsp;\ud654\uba74\uc744 Scanning\ud558\uba70 \uc911\uc694\ud55c \uc601\uc5ed\uc744 \uadf9\ub300\ud654 \ud558\ub294 \ub0b4\uc6a9\uc774\ub77c\uba74,&nbsp;&#8220;Z-pattern Layout&#8221;\uad6c\uc131\uc740 \uc911\uc694\ud55c \uc601\uc5ed\uc5d0 \ub300\ud55c \uac1c\ub150\uc774 \uc544\ub2c8\ub77c,&nbsp;\ud750\ub984\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\uc640 \ud6a8\uc728\uc744 \uc774\uc57c\uae30 \ud558\ub294 \uac83\uc73c\ub85c \uc5b4\ub290 \uc601\uc5ed\uc774 \uc911\uc694\ud558\ub2e4\uae30 \ubcf4\ub2e4 \uc5b4\ub5a4 \ud750\ub984\uc73c\ub85c \uc0ac\uc6a9\uc790\uac00 \ud398\uc774\uc9c0\ub97c \uc778\uc2dd\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc21c\ucc28\uc801\uc778 \ud750\ub984\uc744 \ub098\ud0c0\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4.<br><br>\ub530\ub77c\uc11c &#8220;Z-pattern Layout&#8221;\uc740 \uba54\uc2dc\uc9c0\ub97c \uc804\ud558\uac70\ub098 \uc2a4\ud1a0\ub9ac\ud0e4\ub9c1(Story Telling)\uc744 \ud558\ub824\ub294 \ubaa9\uc801\uc744 \uac16\ub294 \ud398\uc774\uc9c0\uc758 \uacbd\uc6b0, \uc720\uc6a9\ud558\uac8c \uc801\uc6a9\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc778\uc9c0\ud558\ub294 \ud328\ud134\uc758 \uc21c\uc11c\uac00 &#8220;Z&#8221;\ubaa8\uc591 \uc774\ubbc0\ub85c \ud398\uc774\uc9c0\uc758 \ud750\ub984\uc744 \uadf8\uc5d0 \ub9de\uac8c \uad6c\uc131\ud558\uc5ec, \uba54\uc2dc\uc9c0 \uc804\ub2ec\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud558\ub824\ub294 \uacbd\uc6b0 \uc0ac\uc6a9\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"600\" height=\"412\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/3.jpg\" alt=\"\" class=\"wp-image-1511\"\/><\/figure><\/div>\n\n\n\n<p>\uc0ac\uc6a9\uc790\uac00 \ud398\uc774\uc9c0\ub97c \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc2a4\uce94\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc740, \uc911\uc694\ud55c \uc815\ubcf4\uc640 \uae30\ub2a5\ub4e4\uc744 \uc5b4\ub514\uc5d0 \uc5b4\ub5a4 \uacbd\ub85c\uc5d0 \ubc30\uce58\ud560\uc9c0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uc544\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\uadf8\ub9ac\uace0 \uc774\ub7f0 \uace0\ubbfc\uacfc \uc801\uc6a9 \ub4e4\uc740 \uc2e4\uc81c\ub85c \uc0ac\uc6a9\uc790\uac00 \uadf8\uacf3\uc5d0 \ud65c\ubc1c\ud55c \ud074\ub9ad\uacfc \ud65c\ub3d9\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294<br>\uac00\ub2a5\uc131\uc744 \ub192\uc5ec\uc8fc\uac8c \ub420 \uac83 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