{"id":1783,"date":"2017-01-19T17:31:00","date_gmt":"2017-01-19T08:31:00","guid":{"rendered":"http:\/\/15.164.218.59\/blog\/?p=1783"},"modified":"2020-09-04T18:19:31","modified_gmt":"2020-09-04T09:19:31","slug":"a-b-testing-%ec%a7%84%ed%96%89%ed%95%b4%eb%b3%b4%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=1783","title":{"rendered":"A\/B Testing \uc9c4\ud589\ud574\ubcf4\uae30"},"content":{"rendered":"\n<p style=\"background-color:#f4f4f4\" class=\"has-background\">\uc2e4\uc81c A\/B Testing\uc758 \uc900\ube44 \uacfc\uc815\uc744 \ubdf0\uc800\ube14\uacfc \ud568\uaed8 \uc5b4\ub5a4 \uc21c\uc11c\ub85c \uc9c4\ud589\ud574\uc57c \ub418\ub294\uc9c0 \uc0c1\uc138\ud788 \uc54c\uc544\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>1. \ubaa9\ud45c \uc124\uc815<br>2. \ud604\ud669 \ubc0f \ubb38\uc81c \uc6d0\uc778 \ud30c\uc545<br>3. \uac00\uc124 \uc124\uc815 \ubc0f B \uc81c\uc791<br>4. A\/B Testing \uc9c4\ud589<br>5. \uacb0\uacfc \ube44\uad50<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"456\" height=\"500\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/ab\uba54\ub274-2.png\" alt=\"\ubdf0\uc800\ube14\uc758 A\/B Testing \uba54\ub274\" class=\"wp-image-1784\"\/><figcaption>\ubdf0\uc800\ube14\uc758 A\/B Testing \uba54\ub274<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-fe8310\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h2>1. \ubaa9\ud45c \uc124\uc815<\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\ubdf0\uc800\ube14\uc744 \ud1b5\ud574 \ud398\uc774\uc9c0\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud589\ub3d9 \uc815\ubcf4\uc640 \ubc29\ubb38 \ud604\ud669\uc744 \ud788\ud2b8\ub9f5\uc774\ub098&nbsp;Analytics\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\ub610\ub294 \uac01 \uc11c\ube44\uc2a4\uc758 \uace0\uc720 \uad00\ub9ac \uae30\ub2a5\uc744 \ud1b5\ud574 \ud68c\uc6d0\uac00\uc785\uc774\ub098 \uad6c\ub9e4\uac74\uc218 \uc9c0\ud45c\ub97c \ubcc4\ub3c4\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>A\/B Testing\uc744 \uc9c4\ud589\ud558\uae30 \uc804, B\uc548\uc774 \uc900\ube44\ub418\uc9c0 \uc54a\uc740 \uc11c\ube44\uc2a4 \uad00\ub9ac\uc790\ub294 \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \uc815\ub7c9\uc801\uc73c\ub85c \uc124\uc815\ud568\uc73c\ub85c\uc368&nbsp;B\uc548\uc744 \uc900\ube44\ud558\uace0&nbsp;A\/B Testing\uc744 \uc704\ud55c \uc900\ube44\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\ubaa9\ud45c\uac00 \uc815\ub7c9\uc801\uc774\uc9c0 \uc54a\uc744 \uacbd\uc6b0,&nbsp;\uac1c\uc120\uc744 \uc704\ud574&nbsp;A\uc758 \uc5b4\ub5a4 \ubd80\ubd84\uc744 \uc5b4\ub5bb\uac8c \uace0\uccd0\uc11c&nbsp;B\uc548\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud560 \uc9c0 \ubaa8\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\ud68c\uc6d0\uac00\uc785 \ub9c1\ud06c\ub098 \uad6c\ub9e4\ubc84\ud2bc\uacfc \uac19\uc774 \ud2b9\uc815 \ucf58\ud150\uce20 \ub9c1\ud06c\ub85c \uc804\ud658\ub418\ub294 \ud074\ub9ad\uc758 \uc99d\uac00\ub098,&nbsp;\uc9c0\uc815\ud55c \uc704\uce58\uae4c\uc9c0\uc758 \uc2a4\ud06c\ub864 \ub3c4\ub2ec\ub960 \uc99d\uac00\ub97c \ud1b5\ud574 \ub178\ucd9c \uc99d\uac00\uc640 \uac19\uc774 \uc815\ub7c9\uc801\uc73c\ub85c \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\uc774 \ub54c,&nbsp;\uc124\uc815\ud558\ub294 \ubaa9\ud45c\ub294 \ucf58\ud150\uce20\uc5d0 \uae30\uc778\ud55c \uacb0\uacfc\uac00 \ub420 \uc218 \uc788\uc5b4\uc57c\ud569\ub2c8\ub2e4.&nbsp;\uc608\ub97c \ub4e4\uc5b4, PV\uc640 \uac19\uc740 \ud56d\ubaa9\uc740 \ud398\uc774\uc9c0 \ub0b4\ubd80 \ucf58\ud150\uce20\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uae30\ubcf4\ub2e4\ub294 \uc678\ubd80 \ub9c8\ucf00\ud305 \ud64d\ubcf4 \ud65c\ub3d9\uc774\ub098 \uc2dc\uac04 \ub4f1\uacfc \uac19\uc774 \uc678\ubd80\uc801 \ud56d\ubaa9\ub4e4\uc5d0 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\ub530\ub77c\uc11c \uc81c\uc791\uc790\uc758 \ub0b4\ubd80 \ucf58\ud150\uce20 \uac1c\uc120 \uc791\uc5c5\uc73c\ub85c \ube44\uad50\uc801 \uc801\uc740 \uae30\uac04,&nbsp;\uc801\uc740 \ud45c\ubcf8 \ub300\uc0c1\uc758&nbsp;A\/B Testing&nbsp;\uc9c4\ud589\ud55c \uac83\ub9cc\uc73c\ub85c\ub294 \uac1c\uc120\uc5d0 \ub300\ud55c \ud6a8\uacfc\ub97c \uc5bb\uac70\ub098 \ud30c\uc545\ud558\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-132aa3\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h2>2. \ud604\ud669 \ubc0f \ubb38\uc81c \uc6d0\uc778 \ud30c\uc545<\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\uc55e\uc11c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uc600\ub2e4\uba74,&nbsp;\ud574\ub2f9 \ubaa9\ud45c\uc640 \uad00\ub828\uc774 \uc788\ub294 \uc9c0\ud45c \ud56d\ubaa9\ub4e4\uc758 \ud604\ud669\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.&nbsp;\uc774\ub294 \ud604\ud669\uc744 \ud1b5\ud574 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uc601\ud5a5\uc744 \ub07c\ucce4\uc744,&nbsp;\ub610\ub294 \ub07c\ucce4\uc744 \uac83\uc774\ub77c\uace0 \uc608\uc0c1\ub418\ub294 \ud56d\ubaa9\ub4e4\uc744 \uc774\ud574\ud558\uae30 \uc704\ud568 \uc785\ub2c8\ub2e4.<br><br>\ub9cc\uc57d \uc0c1\ud488\uc548\ub0b4 \ud398\uc774\uc9c0\uc5d0\uc11c \uc2e4\uc81c \uad6c\ub9e4 \ub9c1\ud06c\ub85c \uc804\ud658\ub418\ub294 \ud074\ub9ad\uc758 \uc99d\uac00\uac00 \ubaa9\ud45c\uc77c \uacbd\uc6b0\uc5d0\ub294,&nbsp;\ub2e4\uc74c \ud604\ud669\ub4e4\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h3>2.1) \ub2e4\ub978 \ub9c1\ud06c\ub85c \uc804\ud658 \ub41c \uacbd\uc6b0 \ud655\uc778\ud558\uae30(\ub2e4\ub978 \ubaa9\uc801 \uc774\ud574\ud558\uae30)<\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\uad6c\ub9e4 \ub9c1\ud06c \uc774\uc678 \ub2e4\ub978 \ub9c1\ud06c\ub4e4\uc758 \ud074\ub9ad \ud604\ud669\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uad6c\ub9e4 \ub9c1\ud06c\ubcf4\ub2e4 \ud074\ub9ad \uc21c\uc704\uac00 \ub192\uc740 \ub9c1\ud06c\ub97c \ud655\uc778\ud558\uba74 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ud574\ub2f9 \ud398\uc774\uc9c0\uc5d0\uc11c&nbsp;\uad6c\ub9e4 \uc774\uc678 \uc5b4\ub5a4 \ud589\ub3d9\uc744 \ub354 \uc6d0\ud588\ub294\uc9c0 \uc774\ud574\ud560&nbsp;\uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\">\ubdf0\uc800\ube14\uc5d0\uc11c \ub2e4\ub978 \ub9c1\ud06c\ub85c \uc804\ud658 \ub41c \uacbd\uc6b0\ub97c \ud655\uc778\ud558\uace0 \uc2f6\uc73c\uba74, Reporting Heatmaps\uc758 \ud788\ud2b8\ub9f5 \uc815\ubcf4\uc5d0\uc11c \ud074\ub9ad \uc21c\uc704 \uc815\ubcf4\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"773\" height=\"431\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\ub9ac\ud3ec\ud305\ud788\ud2b8\ub9f5\uba54\ub2743.png\" alt=\"\uc0ac\uc774\ud2b8 \ud604\ud669 \ud30c\uc545\uc744 \uc704\ud574 \ubdf0\uc800\ube14\uc758 Reporting Heatmaps-\ud074\ub9ad \uc21c\uc704 \ucf58\ud150\uce20 \ud655\uc778\ud558\uae30\" class=\"wp-image-1785\"\/><figcaption>\uc0ac\uc774\ud2b8 \ud604\ud669 \ud30c\uc545\uc744 \uc704\ud574 \ubdf0\uc800\ube14\uc758 Reporting Heatmaps-\ud074\ub9ad \uc21c\uc704 \ucf58\ud150\uce20 \ud655\uc778\ud558\uae30<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<h3>2.2) \uc720\uc785 \uacbd\ub85c \ubcc4 \ud604\ud669 \ud655\uc778\ud558\uae30(\uc2dc\ub108\uc9c0\ub97c \uc904 \uc218 \uc788\ub294 \ucf58\ud150\uce20 \uc774\ud574\ud558\uae30)<\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ub9cc\uc57d \uad6c\ub9e4 \ub9c1\ud06c \ube44\uc728\uc774 \uc720\ub09c\ud788 \ub192\uc740 \uc720\uc785\uacbd\ub85c\uac00 \uc788\ub2e4\uba74,&nbsp;\ud574\ub2f9 \uc720\uc785\uacbd\ub85c \ud398\uc774\uc9c0\ub294 \uad6c\ub9e4\ub85c \uc804\ud658\ud558\uae30\uc5d0 \uae0d\uc815\uc801\uc778 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \uc8fc\ub294 \ucf58\ud150\uce20\ub97c \uac16\uace0 \uc788\ub2e4\uace0 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\ub530\ub77c\uc11c \ud574\ub2f9 \uc720\uc785\uacbd\ub85c \ud398\uc774\uc9c0\uc5d0 \uad6c\ub9e4 \ub9c1\ud06c \ud398\uc774\uc9c0\ub85c \uc804\ud658\ub418\ub294 \ub9c1\ud06c\ub97c \ub354 \uac15\uc870\ud558\uc5ec \uc804\ud658\uc728\uc744 \ub354 \ub192\uc5ec\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\ub610\ud55c \ub9cc\uc57d \uad6c\ub9e4 \ub9c1\ud06c \ube44\uc728\uc774 \ub192\uc558\ub358 \uc720\uc785 \uacbd\ub85c\uac00,&nbsp;\uc55e\uc11c \ud655\uc778\ud55c&nbsp;[\ub2e4\ub978 \ub9c1\ud06c\ub85c \uc804\ud658 \ub41c \uacbd\uc6b0]\uc5d0 \ud574\ub2f9\ub418\ub294\uc9c0 \uac80\ud1a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\ub9cc\uc57d \ub2e4\ub978 \ud398\uc774\uc9c0\ub85c \uc804\ud658\ub418\uc5c8\ub358 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub2e4\uc2dc \ub418\ub3cc\uc544\uc640\uc11c \uad6c\ub9e4 \ub9c1\ud06c\ub85c \uc804\ud658\ub418\uc5c8\ub2e4\uba74,&nbsp;\ud574\ub2f9 \ud398\uc774\uc9c0\uc5d0\uc11c \uad6c\ub9e4 \ub9c1\ud06c\ub85c \uc804\ud658\ub418\uae30\uae4c\uc9c0 \ubd80\uc871\ud55c \uc815\ubcf4\uc5d0 \ub300\ud55c \ubb38\uc81c\uc810\uc744 \uc804\ud658\/\uc720\uc785\uacbd\ub85c\uc5d0 \ud574\ub2f9\ud558\ub294 \ud398\uc774\uc9c0 \ucf58\ud150\uce20 \uc815\ubcf4\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\">\ubdf0\uc800\ube14\uc758 Comparing Referrers \uba54\ub274\ub97c \uc774\uc6a9\ud558\uba74, \uc720\uc785 \uacbd\ub85c \ubcc4 \ub2e4\uc591\ud55c \ud788\ud2b8\ub9f5(\ud074\ub9ad, \uc774\ub3d9, \uc2a4\ud06c\ub864, Stream)\uc744 \uc27d\uac8c \ud655\uc778\ud558\uace0 \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"773\" height=\"455\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/compare\uba54\ub2742.png\" alt=\"\uc0ac\uc774\ud2b8 \ud604\ud669 \ud30c\uc545\uc744 \uc704\ud574 Comparing Referrers- \uc720\uc785\uacbd\ub85c \ubcc4 \ub9c8\uc6b0\uc2a4 \ud788\ud2b8\ub9f5 \ube44\uad50\ud558\uae30\" class=\"wp-image-1786\"\/><figcaption>\uc0ac\uc774\ud2b8 \ud604\ud669 \ud30c\uc545\uc744 \uc704\ud574 Comparing Referrers- \uc720\uc785\uacbd\ub85c \ubcc4 \ub9c8\uc6b0\uc2a4 \ud788\ud2b8\ub9f5 \ube44\uad50\ud558\uae30<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<h3>2.3) UT \/ \uc124\ubb38\uc870\uc0ac \/ \uc778\ud130\ubdf0 \uc9c4\ud589\ud558\uae30<\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ub9cc\uc57d \ud788\ud2b8\ub9f5\uc774\ub098 \ubd84\uc11d \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud604\ud669\uc744 \ud30c\uc545\ud558\uae30 \uc5b4\ub835\ub2e4\uba74,&nbsp;\uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc9c1\uc811&nbsp;Usability Test\ub098 \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud558\uc5ec \uc0ac\uc774\ud2b8\uc758 \ud604\ud669\uacfc \ubb38\uc81c\uc5d0 \ub300\ud55c \uc758\uacac\uc744 \uc9c1\uc811 \uc218\uc9d1\ud558\ub294 \ubc29\uc548\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4.&nbsp;\ub2e4\ub9cc \uc774 \ubc29\ubc95\uc5d0\ub294,&nbsp;\uc0ac\uc6a9\uc790\ub4e4\uc774 \uc815\ub9d0 \uc790\uc2e0\uc774 \uc774\ud574\ud558\uace0 \uacaa\uc740 \uac83\ub4e4\uc744&nbsp;100%&nbsp;\uc194\uc9c1\ud558\uace0 \uc815\ud655\ud558\uac8c,&nbsp;\uadf8\ub9ac\uace0 \uadfc\ubcf8\uc801\uc778 \uc6d0\uc778\uc744 \uc81c\ub300\ub85c \ud45c\ud604\ud560 \uc218 \uc788\ub294\uac00\uc5d0 \ub300\ud55c \ub17c\ub780\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4.&nbsp;\uc774\uc804 \uc544\ud2f0\ud074\uc758 \ub137\ud50c\ub9ad\uc2a4 \uc0ac\ub840\ub97c \ubcf4\uba74, A\/B Testing 1\ucc28&nbsp;Testing&nbsp;\uc5d0\uc11c \uc124\ubb38\uc870\uc0ac\ub85c \uc5bb\uc740 \ub0b4\uc6a9\uc744 \ub2e8\uc21c\ud788 \ubc18\uc601\ud588\uc744 \ub54c \uc624\ud788\ub824 \uc9c0\ud45c\uac00 \ub0ae\uc544\uc838\uc11c \ub354 \uba74\ubc00\ud788 \uc0b4\ud3b4\ubcf8 \uacb0\uacfc \ub354 \uadfc\ubcf8\uc801\uc778 \uc694\uad6c\uc0ac\ud56d\uc774 \uc228\uc5b4\uc788\ub294 \uacbd\uc6b0\uac00 \uc874\uc7ac\ud558\uc600\ub358 \uac83\uc744 \ubc1c\uacac\ud55c \uc0ac\ub840\ub97c \ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;\ub530\ub77c\uc11c&nbsp;Usability Test\ub098 \uc124\ubb38\uc870\uc0ac\uc640 \uac19\uc740 \ubc29\ubc95\uc5d0\ub294 \uc880 \ub354 \uc2ec\ub3c4 \uc788\ub294 \uc778\ud130\ubdf0\uac00 \ud568\uaed8\ud558\uc5ec \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \ubc29\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-fb25c7\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h2>3. \uac00\uc124 \uc124\uc815 \ubc0f B \uc81c\uc791<\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\ud604\ud669\uacfc \ubb38\uc81c \uc6d0\uc778\uc758 \ud30c\uc545\uc73c\ub85c,&nbsp;\uac00\uc124\uc744 \uc124\uc815\ud558\uace0&nbsp;\uac00\uc124\uc5d0 \ub530\ub77c \ube44\uad50\ud558\uace0\uc790 \ud558\ub294 \uac1c\uc120\uc548&nbsp;B\ub97c \uc81c\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\ucf58\ud150\uce20 \uad6c\uc131 \uc790\uccb4\ub97c \ubc14\uafb8\uac70\ub098,&nbsp;\ud14d\uc2a4\ud2b8\ub098 \uc774\ubbf8\uc9c0 \uad50\uccb4,&nbsp;\ub610\ub294&nbsp;CTA(Call to Action)&nbsp;\uc5ed\ud560\uc744 \ud558\ub294 \ub9c1\ud06c\uc758 \uac1c\uc120 \ub4f1\uc73c\ub85c&nbsp;B&nbsp;\ud398\uc774\uc9c0\ub97c \uc81c\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\ub9cc\uc57d \uad6c\ub9e4 \ud398\uc774\uc9c0\uc5d0\uc11c \uad6c\ub9e4 \ud074\ub9ad\uc728\uc774 \ub0ae\uc740 \ubb38\uc81c \uc6d0\uc778\uc774 \ud310\ub9e4\uc790 \uc815\ubcf4 \ud398\uc774\uc9c0\uc5d0 \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub2e4\ub140\uc654\uace0 \ud310\ub9e4\uc790 \uc815\ubcf4 \ud398\uc774\uc9c0\uc5d0 \ub2e4\ub140\uc628 \uc0ac\ub78c\ub4e4\uc758 \ud074\ub9ad\uc728\uc774 \ub192\uc558\ub2e4\uba74,&nbsp;\ud310\ub9e4\uc790 \uc815\ubcf4 \ucf58\ud150\uce20\uac00 \uad6c\ub9e4 \ud398\uc774\uc9c0\uc5d0 \ud568\uaed8 \uc81c\uacf5\ub418\uc5c8\uc744 \ub54c \uc88b\uc740 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uac00\uc124\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uadf8\ub9ac\uace0 \uadf8 \uac00\uc124\uc5d0 \ub530\ub77c,&nbsp;\ud310\ub9e4\uc790 \uc815\ubcf4 \ucf58\ud150\uce20\ub97c \ucd94\uac00\ud55c \uad6c\ub9e4 \ud398\uc774\uc9c0\ub85c&nbsp;B\uc548\uc744 \uc81c\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\uac00\uc124\uc740 \ud604\ud669 \ud30c\uc545\uc73c\ub85c \uc5bb\uc9c0 \uc54a\uc544\ub3c4,&nbsp;UX\/UI&nbsp;\uac00\uc774\ub4dc\ub098 \ub514\uc790\uc778 \ubc95\uce59 \ub4f1\uacfc \uac19\uc774 \uc2e0\ub8b0\ub3c4 \uc788\ub294 \uc5f0\uad6c \uacb0\uacfc\uc758 \uc774\ub860\uc5d0 \ub530\ub77c \uc124\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\ub2e4\ub9cc,&nbsp;\ub2e4\uc591\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc774 \ubc29\ubb38\ud558\uace0 \uc0ac\uc6a9\ud558\ub294 \uc0ac\uc774\ud2b8\uc5d0\ub294 \uc5ec\ub7ec \ubcc0\uc218\uac00 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0 \ud574\ub2f9 \uc774\ub860\uc758 \uc801\uc6a9 \uac00\ub2a5 \uc5ec\ubd80\ub098 \uc774\ubbf8 \ucda9\ubd84\ud55c \uc801\uc6a9\uc774 \ub418\uc5b4\uc788\uc9c0 \uc54a\uc740 \uc9c0 \ub4f1\uc744 \uac80\ud1a0\ud574\uc57c \ud569\ub2c8\ub2e4.<br><br>\uc608\ub97c \ub4e4\uc5b4&nbsp;Apple\uc758&nbsp;Human Interface Guidelines\uc5d0 \ub530\ub974\uba74,&nbsp;\ucda9\ubd84\ud55c \uba85\ub3c4\ub300\ube44(7:1\uc774\ub098 \ucd5c\uc18c&nbsp;4.5:1&nbsp;\uc774\uc0c1)\ub97c \ubcf4\uc7a5\ud55c \uc0c9\uc0c1\uc744 \uc0ac\uc6a9\ud574\uc57c \ud55c\ub2e4\ub294 \uac00\uc774\ub4dc(<a rel=\"noreferrer noopener\" href=\"https:\/\/developer.apple.com\/ios\/human-interface-guidelines\/visual-design\/color\/\" target=\"_blank\">\ub9c1\ud06c<\/a>)\uac00 \uba85\uc2dc\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uc774 \uc774\ub860\uc744 \ud2b9\uc815 \ub9c1\ud06c\uc758 \ud074\ub9ad\uc728 \ubb38\uc81c\uc5d0 \ub300\ud55c \uac00\uc124, \u2018\uba85\ub3c4\ub300\ube44\ub97c \ub192\uc778\ub2e4\uba74 \ub9c1\ud06c\uac00 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub354 \ub9ce\uc774 \uc77d\ud790 \uac83\uc774\uace0,&nbsp;\ub9ce\uc740 \ub178\ucd9c\uc740 \ud074\ub9ad\uc728 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8 \uac83\uc774\ub2e4\u2019\ub97c \uc801\uc6a9\ud558\uae30 \uc804 \uac80\ud1a0\ud574\uc57c \ud560 \ud604\ud669\ub4e4\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4.<br><br>\ub9c1\ud06c \ud14d\uc2a4\ud2b8\uac00 \uc774\ubbf8 \ucda9\ubd84\ud55c \uba85\ub3c4\ub300\ube44\ub97c \uac16\ucd94\uace0 \uc788\uc5b4 \ub354 \ub098\uc740 \uba85\ub3c4\ub300\ube44\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc5d0 \ub300\ud55c \ud6a8\uacfc\ub97c \uc5bb\uc9c0 \ubabb\ud560 \uc218\ub3c4 \uc788\uc73c\uba70,&nbsp;\ucda9\ubd84\ud55c \uba85\ub3c4\ub300\ube44\ub97c \uac16\uace0 \uc788\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uc704\uce58\ub098 \ud06c\uae30,&nbsp;\ub2e4\ub978 \ub514\uc790\uc778 \uc694\uc18c\ub85c \uc778\ud574 \uc774\ubbf8 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \uc774\uc288\uac00 \ud074\ub9ad\ub960 \ubb38\uc81c \uc6d0\uc778\uacfc \ubb34\uad00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\ud558\uc9c0\ub9cc \ub9c1\ud06c\uc758 \uc874\uc7ac\uc640 \ub0b4\uc6a9\uc744 \ud30c\uc545\ud558\uae30 \uc5b4\ub824\uc6e0\ub2e4\ub294 \ud604\ud669\uc774 \uc874\uc7ac\ud55c\ub2e4\uba74(\uc608\ub97c \ub4e4\uc5b4 \uc2a4\ud06c\ub864 \ub3c4\ub2ec\ub960\uc790\uccb4\ub294 \ub192\uc9c0\ub9cc \ub9c8\uc6b0\uc2a4 \uc811\uadfc \ube44\uc728\uc774 \ub0ae\uc740 \uacbd\uc6b0),&nbsp;\uadf8\ub9ac\uace0 \ub2e4\ub978 \ubcc0\uc218\uc5d0\uc11c\ub294 \ubb38\uc81c\uc758 \uc6d0\uc778\uc744 \ucc3e\uc744 \uc218 \uc5c6\ub2e4\uba74(\ub9c1\ud06c\uc758 \ud06c\uae30\ub098 \ubaa8\uc591,&nbsp;\ub514\uc790\uc778 \ub4f1)&nbsp;\uc774\ub7ec\ud55c \uac00\uc124\uc744 \uc801\uc6a9\ud558\uc5ec \uac1c\uc120 \ub41c&nbsp;B&nbsp;\uc548\uc744 \ub9cc\ub4e4\uace0&nbsp;A\/B Testing\uc744 \uc9c4\ud589\ud574\ubcfc \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h3>\uc8fc\uc758\uc810<\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ud604\ud669 \ud30c\uc545\uc774\ub098 \uc774\ub860\uc5d0 \uc758\ud55c \uac00\uc124\uc744 \uc124\uc815\ud558\uace0&nbsp;B\uc548\uc744 \uc81c\uc791\ud560 \ub54c&nbsp;A\uc640&nbsp;B\uc758 \ucc28\uc774\uc810\uc774&nbsp;2\uac00\uc9c0 \uc774\uc0c1\uc774 \ub418\uc5b4\uc11c\ub294 \uc548 \ub418\ub3c4\ub85d \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. A\uc640&nbsp;B&nbsp;\ucc28\uc774\uc810\uc740&nbsp;A\/B Testing&nbsp;\uc774\ud6c4 \uacb0\uacfc\uc758 \uc6d0\uc778\uc73c\ub85c \ud574\uc11d\ud558\uac8c \ub429\ub2c8\ub2e4.&nbsp;\ub530\ub77c\uc11c \uac80\uc99d\ud558\uace0\uc790 \ud558\ub294 \uac00\uc124\uc774&nbsp;2\uac1c \uc774\uc0c1\uc774\ub77c\uba74&nbsp;B\ud398\uc774\uc9c0\ub97c \uc5ec\ub7ec \uac1c \ub9cc\ub4e4\uc5b4&nbsp;\u2018AvsB(1), AvsB(2), AvsB(3), \u2026 \u2018\uc640 \uac19\uc774 \ube44\uad50\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-dc0d6e\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h2>4. A\/B Testing \uc9c4\ud589<\/h2>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\">\ubdf0\uc800\ube14\uc5d0\uc11c A\/B Testing \uc9c4\ud589\uc744 \uc704\ud55c \ud2b8\ub798\ud53d \ubd84\uc0b0\uc744 \uc9c1\uc811 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"773\" height=\"602\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/ab\ub4f1\ub85d3.png\" alt=\"\" class=\"wp-image-1787\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<h3>4.1) Split Rate \uc124\uc815\ud558\uae30<\/h3>\n\n\n\n<\/br>\n\n\n\n<p>A\/B Testing&nbsp;\ub300\uc0c1\uc774 \ub418\ub294 \uaddc\ubaa8\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.&nbsp;\ub9cc\uc57d&nbsp;100%\uc758 \uc0ac\uc6a9\uc790 \ubaa8\ub450\ub97c&nbsp;A\/B Testing&nbsp;\ub300\uc0c1\uc73c\ub85c \uc124\uc815\ud55c\ub2e4\uba74&nbsp;A\uc5d0&nbsp;50%\uc0ac\uc6a9\uc790, B\uc5d0&nbsp;50%\uc0ac\uc6a9\uc790\ub85c \ubd84\ubc30\ub418\uac8c \ub429\ub2c8\ub2e4.<br>&nbsp;<br>A\/B Testing\uc758 \ubaa9\uc801\uc740 \uc0ac\uc5c5 \uc9c0\ud45c\uc758 \ud558\ub77d\uc774\ub77c\ub294 \ub9ac\uc2a4\ud06c\ub97c \ucd5c\uc18c\ud654\ud558\uba74\uc11c \uac1c\uc120\uc744 \uc704\ud55c \uac80\uc99d\uc744 \uc9c4\ud589\ud558\uae30 \uc704\ud568\uc785\ub2c8\ub2e4. 100%&nbsp;\uc0ac\uc6a9\uc790 \ubaa8\ub450\ub97c&nbsp;A\/B Testing&nbsp;\ub300\uc0c1\uc73c\ub85c \uc124\uc815\ud55c\ub2e4\uba74 \ub9ac\uc2a4\ud06c\uc5d0 \ub300\ud55c \uc704\ud5d8&nbsp;50%\ub97c \ubd80\ub2f4\ud574\uc57c \ub428\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.&nbsp;\ub530\ub77c\uc11c&nbsp;\uc804\uccb4 \uc0ac\uc6a9\uc790 \uc911 \ub9ac\uc2a4\ud06c\ub97c \ucd5c\uc18c\ud654\ud558\uba74\uc11c \ud14c\uc2a4\ud2b8\uc758 \uc2e0\ub8b0\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uc801\uc815 \uc218\uc900\uc758 \ube44\uc728\uc744 \uc120\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<br><br>\ud1b5\uacc4\ud559\uc758 [\uc911\uc2ec \uadf9\ud55c \uc815\ub9ac(Central Limit Theorem)]&nbsp;\uc774\ub860(<a rel=\"noreferrer noopener\" href=\"https:\/\/ko.wikipedia.org\/wiki\/%EC%A4%91%EC%8B%AC%EA%B7%B9%ED%95%9C%EC%A0%95%EB%A6%AC\" target=\"_blank\">\ub9c1\ud06c<\/a>)\uc5d0\uc11c \ub77c\ud50c\ub77c\uc2a4\ub294 \ud45c\ubcf8\uc774 \ucda9\ubd84\ud788 \ud06c\ub2e4\uba74 \uadf8 \uacb0\uacfc\uac00 \uc815\uaddc\ubd84\ud3ec\ub97c \ub530\ub97c \uc218 \uc788\ub2e4\uace0 \ud588\uc73c\uba70,&nbsp;\ud604\ub300\uc5d0\uc11c\ub294 \uc774 \ucda9\ubd84\ud788 \ud06c\ub2e4\ub294 \uc218\uce58\ub97c&nbsp;30\uc774\uc0c1\uc758 \uac12\uc73c\ub85c \ud574\uc11d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uc774\ub7ec\ud55c \uc774\ub860\uc758 \uac12\ub4e4\uc744 \ucc38\uace0\ud558\uc5ec \uc801\uc808\ud55c \ube44\uc728\uc774&nbsp;A\/B Testing&nbsp;\ub300\uc0c1\uc774 \ub420 \uc218 \uc788\ub3c4\ub85d \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h3>4.2) \uae30\uac04 \uc124\uc815<\/h3>\n\n\n\n<\/br>\n\n\n\n<p>Split Rate\uc758 \uc0ac\uc6a9\uc790 \uaddc\ubaa8\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c,&nbsp;\ub9ac\uc2a4\ud06c\ub97c \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\uc73c\uba74\uc11c \ucda9\ubd84\ud55c \uae30\uac04\ub3d9\uc548&nbsp;A\/B Testing\ub97c \uc9c4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<br><br>\ud574\ub2f9 \uc0ac\uc774\ud2b8\uc758 \uc77c\uc790 \ubcc4 \ud3c9\uade0 \uc720\uc785 \uc0ac\uc6a9\uc790 \uaddc\ubaa8\uc640 Split Rate \ube44\uc728\uc744 \uacf1\ud558\uc5ec A\uc640 B \uac01\uac01\uc5d0 \ub4e4\uc5b4\uc62c \uc0ac\uc6a9\uc790 \uaddc\ubaa8\ub97c \ucd94\uc815\ud574\ubcf4\uace0 &nbsp;A\uc640&nbsp;B&nbsp;\ud398\uc774\uc9c0 \uac01\uac01\uc5d0 \ucda9\ubd84\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc720\uc785\ub420 \uc218 \uc788\uc744 \uc815\ub3c4\uc758 \uae30\uac04\uc744 \ubcf4\uc7a5\ud574\uc57c \ud569\ub2c8\ub2e4.<br><br>\uadf8\ub9ac\uace0 \uc2dc\uac04\uc774\ub098 \uc694\uc77c,&nbsp;\uacf5\ud734\uc77c,&nbsp;\uc0ac\uc774\ud2b8\uc758 \ud64d\ubcf4 \uae30\uac04 \uc5ec\ubd80 \ub4f1\uacfc \uac19\uc774 \uc9c0\ud45c\uc5d0 \uc601\ud5a5\uc744 \ub07c\uce60 \uc218 \uc788\ub294&nbsp;\uc2dc\uac04\uc801 \ub2e4\uc591\ud55c \ubcc0\uc218\uac00 \uae30\uac04 \ub3d9\uc548 \uce58\uc911\ub418\uc9c0 \uc54a\uace0 \ubaa8\ub450 \ud3ec\ud568\ub420 \uc218 \uc788\ub3c4\ub85d&nbsp;\uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h3>4.3) With A\/A Testing<\/h3>\n\n\n\n<\/br>\n\n\n\n<p>A\/A Testing\uc740 \ub3d9\uc77c\ud55c&nbsp;A&nbsp;\ub97c&nbsp;Split&nbsp;\ud558\uc5ec \ub450 \uac1c\ub85c \ubd84\uc0b0\ud558\uace0,&nbsp;\uac01 \uc9d1\ub2e8\uc758 \uac12\uc744 \ube44\uad50\ud558\uc5ec \uadf8 \ucc28\uc774\uac00 \uc5b4\ub290\uc815\ub3c4 \ub418\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ud14c\uc2a4\ud2b8 \uae30\ubc95\uc785\ub2c8\ub2e4.<br><br>A\/A Testing\uc740&nbsp;A\/B Testing\uc5d0\uc11c \ud544\uc218\uc801\uc778 \uc0ac\ud56d\uc740 \uc544\ub2d9\ub2c8\ub2e4.&nbsp;\ud558\uc9c0\ub9cc&nbsp;A\/B Testing&nbsp;\uacb0\uacfc\uc5d0\uc11c&nbsp;Split\uc73c\ub85c \ubc1c\uc0dd\ud558\uc5ec \uac10\uc548\ud574\uc57c \ud558\ub294 \uc624\ucc28 \ubc94\uc704\ub97c \uad6c\ud574 \uc2e0\ub8b0\ub3c4\ub97c \uc54c\uc544\ubcf4\uace0\uc790 \ud560 \ub54c,&nbsp;\uac1d\uad00\uc801\uc778 \uadfc\uac70 \uc790\ub8cc\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-95a4fb\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h2>5. \uacb0\uacfc \ube44\uad50<\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\ub2e4\uc74c\uc740 \ubdf0\uc800\ube14\uc758 \uc2e4\uc81c&nbsp;A\/B Testing&nbsp;\uacb0\uacfc\ud398\uc774\uc9c0\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294&nbsp;[\ub9ac\ud3ec\ud2b8 \ube44\uad50]&nbsp;\ucf58\ud150\uce20\uc640&nbsp;[\ud788\ud2b8\ub9f5 \ube44\uad50]&nbsp;\ucf58\ud150\uce20 \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"773\" height=\"270\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/ab\uba54\ub2742-2.png\" alt=\"\" class=\"wp-image-1788\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<h3>5.1) \ub9ac\ud3ec\ud2b8 \ube44\uad50<\/h3>\n\n\n\n<\/br>\n\n\n\n<p>[\ub9ac\ud3ec\ud2b8 \ube44\uad50]&nbsp;\ucf58\ud150\uce20\uc5d0\uc11c\ub294,&nbsp;A\/B Testing\uc5d0 \uc124\uc815\ud55c \uac12\uc744 \ud655\uc778\ud558\uace0, \uc815\ub7c9\uc801\uc778 \uc9c0\ud45c \uacb0\uacfc\ub97c \ube44\uad50\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\"><strong>\ud2b8\ub798\ud53d \ube44\uc728<\/strong><br><br>\uac01&nbsp;A\/B&nbsp;\ud398\uc774\uc9c0\uc758 \ud654\uba74\uacfc \ubd84\uc0b0\ub41c \ud2b8\ub798\ud53d \ube44\uc728\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\"><strong>\uc9c0\ud45c \uacb0\uacfc \ube44\uad50<\/strong><br><br>Conversion Rate(\ud398\uc774\uc9c0 \uc804\ud658\uc728,&nbsp;\ud398\uc774\uc9c0 \ub0b4 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud55c \uc0ac\uc6a9\uc790\uc758 \ube44\uc728), Click per PV (\uc804\uccb4&nbsp;Clicks \/&nbsp;\uc804\uccb4&nbsp;PV), Click PV Rate(\ud074\ub9ad\uc744 \ubc1c\uc0dd\uc2dc\ud0a8&nbsp;PV \/&nbsp;\uc804\uccb4&nbsp;PV), Exit Rate (\uc774\ud0c8\ub960,&nbsp;\uc804\ud658\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\uc758 \ube44\uc728), Avg Duration(\ud3c9\uade0 \uccb4\ub958\uc2dc\uac04)&nbsp;\uc815\ubcf4\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c&nbsp;A\uc640&nbsp;B&nbsp;\uac01\uac01 \ub77c\uc778 \ucc28\ud2b8\ub098 \ud45c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\"><strong>Rank \uc9c0\ud45c \uacb0\uacfc \ube44\uad50<\/strong><br><br>\uadf8\ub9ac\uace0 \uac01&nbsp;A\/B&nbsp;\ud398\uc774\uc9c0\uc5d0\uc11c \uc804\ud658\uc774 \ub9ce\uc774 \ubc1c\uc0dd\ud55c \ucf58\ud150\uce20 \uc21c\uc704&nbsp;[\ub9c1\ud06c\ubcc4&nbsp;Conversion Rate Top 5]\uc640&nbsp;PV&nbsp;\ub2f9 \ud074\ub9ad \uce74\uc6b4\ud2b8\uac00 \ub9ce\uc774 \ubc1c\uc0dd\ud55c \uc21c\uc704&nbsp;[\uc694\uc18c\ubcc4&nbsp;Clicks per PV Top 5]\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h3><strong>5.2) \ud788\ud2b8\ub9f5 \ube44\uad50<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>[\ud788\ud2b8\ub9f5 \ube44\uad50]&nbsp;\ucf58\ud150\uce20\uc5d0\uc11c\ub294 \ubdf0\uc800\ube14\uc758 \ub2e4\ub978 \uba54\ub274\uc5d0\uc11c \ubcfc \uc218 \uc788\uc5c8\ub358&nbsp;\ud788\ud2b8\ub9f5 \ub3c4\uad6c\ub97c&nbsp;A\uc640&nbsp;B&nbsp;\uac01\uac01\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\ub2e4\ub978 \uba54\ub274\uc5d0\uc11c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c,&nbsp;\uac01 \uae30\uae30\uc5d0 \ub530\ub77c&nbsp;Referrer(\uc720\uc785 \uacbd\ub85c)\ubcc4\uc774\ub098 \uc804\ud658 \ub610\ub294 \uc774\ud0c8 \ubcc4\ub85c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \ubd84\ub958\ud574\uc11c \ub2e4\uc591\ud55c \ud788\ud2b8\ub9f5(\ud074\ub9ad,&nbsp;\uc6c0\uc9c1\uc784,&nbsp;\uc2a4\ud06c\ub864, Stream)\uc744 \uc88c\/\uc6b0 \ud654\uba74\uc73c\ub85c \uc9c1\uc811 \ud3b8\ub9ac\ud558\uac8c \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-4f1f22\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uc774 \ud3ec\uc2a4\ud305\uc740 \uc601\ub9ac\uc801 \uc0ac\uc6a9\uc774 \ubd88\uac00\ud558\uba70, \ube44\uc601\ub9ac\uc801\uc73c\ub85c \uc0ac\uc6a9 \uc2dc \ucd9c\ucc98\ub97c \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>\ubaa9\ud45c \uc124\uc815\ubd80\ud130 \uacb0\uacfc \ube44\uad50\uae4c\uc9c0 A\/B Testing \uc9c4\ud589\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":1789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"true","qubely_interactions":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categories":[42,14],"tags":[90,89],"qubely_featured_image_url":{"full":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",773,515,false],"landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",773,515,false],"portraits":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",480,320,false],"thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",150,100,false],"medium":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",300,200,false],"medium_large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",768,512,false],"large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",773,515,false],"1536x1536":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",773,515,false],"2048x2048":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",773,515,false],"qubely_landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",773,515,false],"qubely_portrait":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",140,93,false],"neve-blog":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg",773,515,false]},"qubely_author":{"display_name":"Beusable","author_link":"https:\/\/www.beusable.net\/blog\/?author=1"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.beusable.net\/blog\/?cat=42\" rel=\"category\">Article<\/a> <a href=\"https:\/\/www.beusable.net\/blog\/?cat=14\" rel=\"category\">UX \ube45\ub370\uc774\ud130 \ubd84\uc11d \uac1c\ub150<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testing \uc9c4\ud589\ud574\ubcf4\uae30 | \ubdf0\uc800\ube14<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beusable.net\/blog\/?p=1783\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing \uc9c4\ud589\ud574\ubcf4\uae30 | \ubdf0\uc800\ube14\" \/>\n<meta property=\"og:description\" content=\"\ubaa9\ud45c \uc124\uc815\ubd80\ud130 \uacb0\uacfc \ube44\uad50\uae4c\uc9c0 A\/B Testing \uc9c4\ud589\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beusable.net\/blog\/?p=1783\" \/>\n<meta property=\"og:site_name\" content=\"\ubdf0\uc800\ube14\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beusable\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-19T08:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T09:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"773\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.beusable.net\/blog\/#website\",\"url\":\"https:\/\/www.beusable.net\/blog\/\",\"name\":\"\\ubdf0\\uc800\\ube14\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.beusable.net\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.beusable.net\/blog\/?p=1783#primaryimage\",\"inLanguage\":\"ko-KR\",\"url\":\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/mark-1577987.jpg\",\"width\":773,\"height\":515},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beusable.net\/blog\/?p=1783#webpage\",\"url\":\"https:\/\/www.beusable.net\/blog\/?p=1783\",\"name\":\"A\/B Testing \\uc9c4\\ud589\\ud574\\ubcf4\\uae30 | \\ubdf0\\uc800\\ube14\",\"isPartOf\":{\"@id\":\"https:\/\/www.beusable.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beusable.net\/blog\/?p=1783#primaryimage\"},\"datePublished\":\"2017-01-19T08:31:00+00:00\",\"dateModified\":\"2020-09-04T09:19:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.beusable.net\/blog\/#\/schema\/person\/b154f98635c1daaf14010dab23ac867f\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.beusable.net\/blog\/?p=1783\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.beusable.net\/blog\/#\/schema\/person\/b154f98635c1daaf14010dab23ac867f\",\"name\":\"Beusable\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.beusable.net\/blog\/#personlogo\",\"inLanguage\":\"ko-KR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5a73753063b37ac2762850f784a50870?s=96&d=mm&r=g\",\"caption\":\"Beusable\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1783"}],"collection":[{"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1783"}],"version-history":[{"count":3,"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1783\/revisions"}],"predecessor-version":[{"id":3711,"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1783\/revisions\/3711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=\/wp\/v2\/media\/1789"}],"wp:attachment":[{"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beusable.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}