{"id":1863,"date":"2017-03-29T14:13:00","date_gmt":"2017-03-29T05:13:00","guid":{"rendered":"http:\/\/15.164.218.59\/blog\/?p=1863"},"modified":"2020-09-04T18:06:03","modified_gmt":"2020-09-04T09:06:03","slug":"%eb%94%94%ec%9e%90%ec%9d%b4%eb%84%88%ea%b0%80-%eb%b6%84%ec%84%9d-%ed%88%b4%ec%9d%84-%eb%8f%84%ec%9e%85%ed%95%a0-%eb%95%8c-%ea%b3%a0%eb%a0%a4%ed%95%b4%ec%95%bc-%ed%95%a0-3%ea%b0%80%ec%a7%80","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=1863","title":{"rendered":"\ub514\uc790\uc774\ub108\uac00 \ubd84\uc11d \ud234\uc744 \ub3c4\uc785\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 3\uac00\uc9c0"},"content":{"rendered":"\n<p>\ucd5c\uadfc \uc2a4\ub9c8\ud2b8\ud3f0\uc774\ub098 \ud0dc\ube14\ub9bf PC\uac00 \ub300\uc911\ud654\ub418\uba74\uc11c \uc791\uc740 \ud654\uba74 \uc548\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc815\ubcf4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2f4\uc544\ub0bc\uc9c0\uac00 \ud558\ub098\uc758 \uacfc\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uace0\ubbfc\ud558\ub294 \ub514\uc790\uc774\ub108\ub4e4\uc774 \ub298\uc5b4\ub098\uba74\uc11c \uc0ac\uc6a9\uc790\uac00 \uc811\ud558\ub294 \uc11c\ube44\uc2a4 \uc218\uc900\ub3c4 \uc6d4\ub4f1\uc774 \ub192\uc544\uc84c\uace0, \ub514\uc790\uc774\ub108\ub294 \uc774\ub7f0 \uc0ac\uc6a9\uc790\uc758 \ub192\uc544\uc9c4 \uae30\uc900\uc5d0 \ub9de\ucd94\uae30 \uc704\ud574 \uc544\uc8fc \uc138\uc2ec\ud55c \ubd80\ubd84\uae4c\uc9c0 \uc2e0\uacbd \uc4f0\uace0 \uac1c\uc120\ud574\ub098\uac00\uc57c \ud558\ub294 \uc0c8\ub85c\uc6b4 \uc784\ubb34\uac00 \uc8fc\uc5b4\uc9c0\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc UX \ub514\uc790\uc774\ub108\uac00 \uc5c5\ubb34\uc5d0 \ubd84\uc11d \ud234\uc744 \ub3c4\uc785\ud558\ub294 \uc0ac\ub840\uac00 \ub298\uc5b4\ub098\uace0 \uc788\ub294 \uac83\ub3c4 \uadf8 \uc99d\uac70\ub77c \ubcfc \uc218 \uc788\uaca0\uc2b5\ub2c8\ub2e4.&nbsp;<br><br>\ud558\uc9c0\ub9cc \ubd84\uc11d \ud234\uc744 \uc0ac\uc6a9\ud55c\ub2e4 \ud558\ub354\ub77c\ub3c4 \ub514\uc790\uc774\ub108\uac00 \ubcf8\uc778\uc758 \ub514\uc790\uc778\uc774 \uc5b4\ub5a4 \ud6a8\uacfc\ub97c \uc9c0\ub2c8\ub294\uc9c0\ub97c \uac80\uc99d\ud558\uace0 \uad6c\uc131\uc6d0\uc744 \uc124\ub4dd\uc2dc\ucf1c&nbsp;\ub2e4\uc74c \ud589\ub3d9\uc73c\ub85c \uc774\ub04c\uc5b4\ub098\uac00\uae30\ub780 \ub9e4\uc6b0 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \uc774 \uae00\uc744 \uc77d\ub294 \ub514\uc790\uc774\ub108 \uc5ec\ub7ec\ubd84\ub3c4 \uc18d\uc73c\ub85c \ub2e4\ub4e4 \uadf8\ub807\uac8c \uc0dd\uac01\ud558\uace0 \uacc4\uc2e4 \uac81\ub2c8\ub2e4. \ubcf4\ud1b5 \ubd84\uc11d \ud234\uc740 \ub9c8\ucf00\ud130\uc758 \uac83\uc774\ub77c\ub294 \uc778\uc2dd\uc774 \uac15\ud558\uc9c0\ub9cc \ucee4\uba38\uc2a4\ub098 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc911\uc2ec\uc73c\ub85c \ub514\uc790\uc774\ub108\uac00 \ubd84\uc11d\uc744 \uacb8\ud558\ub294 \uc0ac\ub840\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<br><br>\ub514\uc790\uc774\ub108\ub4e4\uc740 \uc65c \ubd84\uc11d \ud234\uc744 \uc0ac\uc6a9\ud558\uba70 \uc2e4\uc81c \uc5b4\ub5a4 \uc5b4\ub824\uc6c0\uc5d0 \ubd80\ub52a\ud788\uace0 \uc788\uc744\uc9c0, \ubd84\uc11d \ud234\uc744 \ub3c4\uc785\ud560 \ub54c \uc5b4\ub5a4 \uc810\uc744 \uace0\ub824\ud574\uc57c\ud558\ub294\uc9c0 \uc774\uc57c\uae30 \ub098\ub220\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-53e36d\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h3><strong>\uccab\uc9f8, \ub514\uc790\uc774\ub108\ub294 \uc65c \ubd84\uc11d \ud234\uc744 \ub3c4\uc785\ud574\uc57c \ud560\uae4c?<\/strong><br><strong>~ \ub3c4\uc785 \ubaa9\ud45c \ud655\uc778\ud558\uae30&nbsp;<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ub514\uc790\uc774\ub108\uac00 \uc5c5\ubb34\uc5d0 \ubd84\uc11d \ud234\uc744 \ub3c4\uc785\ud558\ub294 \uc774\uc720\ub294 \ud06c\uac8c \ub124 \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\">(1) \uc11c\ube44\uc2a4 \uc131\uc7a5 \uc8fc\uae30\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\ub294 \ub514\uc790\uc778 \ubc29\ud5a5\uc131\uacfc \ubaa9\ud45c<br>(2) \ub514\uc790\uc778\uc5d0 \ub300\ud55c \uadfc\uac70 \ud655\ubcf4 \ubc0f \ud604\uc7ac \uc704\uce58 \ud655\uc778<br>(3)&nbsp;\ube60\ub978 \uac1c\uc120\uacfc \uac80\uc99d<br>(4) \uc0ac\ub0b4 \ubd84\uc11d \ub2f4\ub2f9\uc790 \ubd80\uc7ac<\/p>\n\n\n\n<p>\uba3c\uc800 \uc11c\ube44\uc2a4\uac00 \uc131\uc7a5\uc8fc\uae30\uc5d0 \ub530\ub77c \ub514\uc790\uc774\ub108\uac00 \uac00\uc838\uac00\uc57c \ud560 \ub514\uc790\uc778 \ubc29\ud5a5\uc131\uc774 \ub2ec\ub77c\uc9c0\uac8c \ub429\ub2c8\ub2e4.&nbsp;<br><br>\uc544\ub798\ub294 \ubbf8\uad6d\uc5d0\uc11c \uc720\uba85\ud55c \uc5d1\uc140\ub7ec\ub808\uc774\ud130\uc778 500 Startups\ub97c \uc774\ub044\ub294 \ub370\uc774\ube0c \ub9e5\ud074\ub8e8\uc5b4\uac00 \uac1c\ubc1c\ud55c AARRR\uc774\ub77c\ub294 \ubd84\uc11d \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc2dc\uc791\uc73c\ub85c \uc5ec\ub7ec \uae30\uc5c5\uc5d0\uc11c \ucc44\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AARRR \ub9e4\ud2b8\ub9ad\uc2a4\ub294 \uac01 \uc2dc\uc7a5 \uc9c4\uc785 \ub2e8\uacc4\uc5d0 \ub9de\ucdb0 \ud2b9\uc815 \uc9c0\ud45c\ub97c \uae30\uc900\uc73c\ub85c \uc11c\ube44\uc2a4\uc758 \uc0c1\ud0dc\ub97c \uac00\ub2a0\ud560 \uc218 \uc788\uac8c \ub3c4\uc640\uc90d\ub2c8\ub2e4. \ub514\uc790\uc774\ub108 \ub610\ud55c \ud604\uc7ac \ub0b4 \uc11c\ube44\uc2a4\uac00 \uc5b4\ub5a4 \uc0c1\ud0dc\uc778\uc9c0\ub97c \ud655\uc778\ud558\uba70 \ub514\uc790\uc778\uc758 \ubaa9\ud45c\ub97c \ub9e4\ubc88 \ubc14\uafd4\ub098\uac00\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"808\" height=\"550\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-09T140647.343.png\" alt=\"\ub370\uc774\ud2b8 \ub9e5\ud074\ub8e8\uc5b4\uac00 \uac1c\ubc1c\ud55c \ubd84\uc11d \ud504\ub808\uc784\uc6cc\ud06c\ub85c \ud575\uc2ec\uc9c0\ud45c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \ud558\ub294 \ud2b9\uc9d5\uc774 \uc788\uc74c \" class=\"wp-image-1864\"\/><figcaption>\ub370\uc774\ud2b8 \ub9e5\ud074\ub8e8\uc5b4\uac00 \uac1c\ubc1c\ud55c \ubd84\uc11d \ud504\ub808\uc784\uc6cc\ud06c\ub85c \ud575\uc2ec\uc9c0\ud45c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \ud558\ub294 \ud2b9\uc9d5\uc774 \uc788\uc74c&nbsp;<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>Acquisition\uc73c\ub85c \uc608\ub97c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub97c \ud68d\ub4dd\ud558\ub294 \ub2e8\uacc4\uc778 Acquisition\uc5d0\uc11c\ub294&nbsp;DAU(\uc77c\uac04 \uac1c\ubcc4 \uc0ac\uc6a9\uc790), MAU(\uc6d4\uac04 \uac1c\ubcc4 \uc0ac\uc6a9\uc790), \uc2e0\uaddc \uc720\uc800\uc218\ub97c \ub298\ub824\ub098\uac00\uc57c \ud569\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \ubb38\uad6c\uc758 \ud1a4 \uc564 \ub9e4\ub108, \ub514\uc790\uc778 \ub4f1\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud558\uba74 &#8216;\uc720\uc800 \uc218\ub97c \ub298\ub9b4 \uc218 \uc788\uc744\uc9c0&#8217;\ub97c \uace0\ubbfc\ud574\uc57c \ud569\ub2c8\ub2e4.&nbsp;<br><br>Activation\ub2e8\uacc4\uc5d0\uc120 \uc0ac\uc6a9\uc790\uac00 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uae30\ub3c4 \uc804\uc5d0 \uc5bc\ub9c8\ub098 \uc774\ud0c8\ud558\ub294\uc9c0, \uccb4\ub958\uc2dc\uac04\uc740 \uc5bc\ub9c8\ub098 \ub418\ub294\uc9c0\ub97c \ubd10\uc57c \ud569\ub2c8\ub2e4. \uc774\ud0c8\ub960\uc774 \ub192\ub2e4\uba74 \ub514\uc790\uc778\uc0c1\uc73c\ub85c \uc5b4\ub5a4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc774 \uc774\ud0c8\uc744 \uc720\ub3c4\ud588\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0 \uac1c\uc120\ud574 \ub098\uac00\uc57c \ud569\ub2c8\ub2e4.<br><br>Retention\ub2e8\uacc4\uc5d0\uc120 \uc804\ud658\uc728\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \ub9cc\uc871\ub3c4\ub97c \uc798 \ub300\ubcc0\ud558\ub294 \uc9c0\ud45c\ub85c\uc368 \uc218\uce58\uac00 \ub0ae\uc744 \uacbd\uc6b0 \ub514\uc790\uc778 \uc0c1\uc73c\ub85c\ub294 \ub9ac\ub274\uc5bc \ub4f1\uc758 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<br><br>Referral\uc740 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \uc5b4\ub514\uc5d0 \uc5bc\ub9c8\ub098 \uacf5\uc720\ub418\uace0 \uc788\uc73c\ub098 \uadf8 \ucc44\ub110\ub85c \uc5bc\ub9cc\ud07c\uc758 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ud655\ubcf4\ud558\ub294\uc9c0\ub97c \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \ub79c\ub529 \ud398\uc774\uc9c0 \ub0b4\uc5d0 \uacf5\uc720 \ubc84\ud2bc\uc744 \ubc30\uce58\ud558\ub294 \ub4f1\uc758 \ub514\uc790\uc778 \uc801\uc778 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<br><br>\ub450 \ubc88\uc9f8\ub85c \uc5b8\uae09\ud55c &#8216;\ub514\uc790\uc778\uc5d0 \ub300\ud55c \uadfc\uac70 \ud655\ubcf4&#8217;\ub294 \uc0ac\uc2e4 \ub514\uc790\uc774\ub108\uc758 \uc601\uc5ed\ub9cc\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub098 \uae30\ud68d\uc790 \ub4f1 \ub9ce\uc740 \uc9c1\uc5c5\uc5d0\uc11c \uc790\uc2e0\ub4e4\uc758 \uc5c5\ubb34\uc5d0\uc11c \ud544\uc218\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcf8\uc778\uc758 \uc758\uacac\uc744 \uad6c\uc131\uc6d0\uacfc \uacf5\uc720\ud558\uace0 \ud589\ub3d9\uc73c\ub85c \uc774\ub04c\uc5b4\ub0b4\uae30 \uc704\ud55c \uadfc\uac70\uc790\ub8cc\ub97c \ud544\uc694\ub85c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubcf8\uc778\uc774 \ud300\uc7a5\uc774\ub098 PM\uc73c\ub85c \uc2e4\ud589 \uad8c\ud55c\uc774 \uc788\ub2e4\uba74 \uad1c\ucc2e\uaca0\uc9c0\ub9cc \ub204\uad70\uac00\ub97c \uc124\ub4dd\uc2dc\ucf1c\uc57c \ud558\ub294 \uc785\uc7a5\uc774\ub77c\uba74 \ubd84\uc11d \ud234\uc740 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ubcf8\uc778\uc5d0\uac8c \uc2e4\ud589 \uad8c\ud55c\uc774 \uc788\ub2e4 \ud558\ub354\ub77c\ub3c4 \ubd84\uc11d \ud234\uc740 \uc2e4\uc81c \uc2e4\ud589\uc744 \ub2f4\ub2f9\ud558\uac8c \ub420 \ub3d9\ub8cc\ub4e4\uc5d0\uac8c \ud655\uc2e0\uacfc \uc790\uc2e0\uac10\uc744 \ubd88\uc5b4\ub123\uc5b4\uc90d\ub2c8\ub2e4.<br><br>\uc138 \ubc88\uc9f8\ub85c \ube60\ub978 \uac1c\uc120\uacfc \uac80\uc99d\uc744 \uc704\ud574 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uac1c\uc120\ub41c \ub514\uc790\uc778\uc774 \uc81c\ub300\ub85c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uac80\uc99d\ud558\uace0 \ub2e4\uc74c \uc2a4\ud15d\uc744 \ub118\uc5b4\uac00\uae30 \uc704\ud574\uc11c\uc785\ub2c8\ub2e4. \ud639\uc740 \uc0ac\ub0b4\uc5d0 \ubd84\uc11d \ub2f4\ub2f9\uc790\uac00 \uc5c6\uc5b4 \ubcf8\uc778\uc774 \uacb8\uc5c5\ud558\ub294 \uacbd\uc6b0\ub3c4 \ud754\ud788 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 \ub9ce\uc740 \ub514\uc790\uc774\ub108\ub4e4\uc774 \ubd84\uc11d \ud234\uc744 \ub9e4\uc6b0 \uc5b4\ub824\uc6cc\ud558\uace0 \uc2e4\ubb34\uc5d0 \ub179\uc5ec\ub0b4\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc65c \uadf8\ub7f4\uae4c\uc694?<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h3><strong>\ub458\uc9f8, \ub514\uc790\uc774\ub108\ub294 \uc65c \ubd84\uc11d \ud234\uc744 \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud560\uae4c?<\/strong><br><strong>~ \uc65c \ubd84\uc11d \ud234\uc744 \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294\uc9c0 \ubb38\uc81c\uc810 \ud30c\uc545\ud558\uae30<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ub9c8\ucc2c\uac00\uc9c0\ub85c \uc138 \uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\">(1) \ubd84\uc11d \uc790\uccb4\uac00 \uc5b4\ub824\uc6c0<br>(2) \uc6d0\uc778\uc744 \ucc3e\uc558\uc73c\ub098 \uac1c\uc120\uc744 \uc704\ud574 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uc9c0\uae4c\uc9c0 \uc544\ub294 \ub370\uc5d4&nbsp;\ud55c\uacc4\uac00 \uc874\uc7ac<br>(3) \ub514\uc790\uc778&nbsp;\ud6a8\uacfc\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc785\uc99d\ud558\uae30 \uc5b4\ub824\uc6c0<\/p>\n\n\n\n<p>\uccab \ubc88\uc9f8\ub85c \ubd84\uc11d \uc790\uccb4\uac00 \uc5b4\ub824\uc6cc\uc11c \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \ubd84\uc11d \uc790\uccb4\uac00 \uc5b4\ub835\ub2e4\uae30\ubcf4\ub2e4\ub294 UI\ub97c \ud559\uc2b5\ud558\ub294 \ub370 \uae34 \uc2dc\uac04\uc774 \ub4e4\uace0 \uac1c\ub150\uc744 \uc774\ud574\ud558\uae30 \uc5b4\ub824\uc6b4 \ucf00\uc774\uc2a4\uac00 \ub354 \ub9ce\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ub450 \ubc88\uc9f8\ub294 \ub300\ud45c\uc801\uc73c\ub85c \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub97c \uc608\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"418\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-33.jpeg\" alt=\"\uad6c\uae00\uc560\ub110\ub9ac\ud2f1\uc2a4 \ub300\uc2dc\ubcf4\ub4dc (\ucd9c\ucc98: https:\/\/goo.gl\/yLr72t)\" class=\"wp-image-1865\"\/><figcaption>\uad6c\uae00\uc560\ub110\ub9ac\ud2f1\uc2a4 \ub300\uc2dc\ubcf4\ub4dc (\ucd9c\ucc98: https:\/\/goo.gl\/yLr72t)<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uc704 \uc0ac\uc9c4\uc740&nbsp;\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0\uc11c \ub9ce\uc774 \ubcf4\ub294 \ub300\uc2dc\ubcf4\ub4dc\uc785\ub2c8\ub2e4. \uc544\ub9c8 \uc9c0\uae08 \uc774 \uae00\uc744 \uc77d\uace0 \uacc4\uc2e0 \ub514\uc790\uc774\ub108 \uc5ec\ub7ec\ubd84\ub3c4 \ud55c \ubc88\ucbe4\uc740 \ub2e4\ub4e4 \ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub5a4 \ucd94\uc774\ub97c \ub098\ud0c0\ub0b4\ub294\uc9c0 \ub300\ucda9\uc740 \uc54c \uc218 \uc788\uaca0\uc8e0?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p>\uadf8\ub798\uc11c \uc5b4\ub5a1\ud558\ub77c\ub294 \uac70\uc8e0?<\/p><\/blockquote>\n\n\n\n<p>\ud558\uc9c0\ub9cc \ub9c9\uc0c1 \uc54c\ub354\ub77c\ub3c4 \uc5b4\ub5bb\uac8c \ub514\uc790\uc778\uc744 \uac1c\uc120\uc2dc\ucf1c\uc57c \ud560\uc9c4 \uba38\ub9bf\uc18d\uc5d0 \uc804\ud600 \ub5a0\uc624\ub974\uc9c0 \uc54a\uc744 \uac81\ub2c8\ub2e4. \uc544\ubb34\ub9ac \uc624\ub798 \ub4e4\uc5ec\ub2e4\ubd10\ub3c4 \ub514\uc790\uc778 \uac1c\uc120 \ud3ec\uc778\ud2b8\ub97c \uc54c\uae30\ub780 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<br><br>\ubcf4\ud1b5 \ub9c8\ucf00\ud130\ub098 \uae30\ud68d\uc790\ub294 \uc5b4\ub290 \ucc44\ub110\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ube44\uc6a9\uc744 \ud22c\uc790\ud560\uc9c0 \uac80\uc99d\ud558\ub294 \ub370 \ubd84\uc11d \ud234\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ubc18\uba74, \ub514\uc790\uc774\ub108\uac00 \ubd84\uc11d \ud234\uc744 \ubd10\uc57c \ud558\ub294 \uc774\uc720\ub294 \uc790\uc2e0\uc758 \ub514\uc790\uc778\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc774\uba70 \uc5b4\ub290 UI \uc694\uc18c\uc5d0 \ubb38\uc81c\uac00 \uc788\ub294\uc9c0\ub97c \uc54c\uae30 \uc704\ud574\uc11c\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc11c\ube44\uc2a4 \uc0c1\uc5d0\uc11c \uc5b4\ub5a4 \ud589\ub3d9\uc744 \ucde8\ud558\uace0 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \ud750\ub984\uc73c\ub85c \uc5b4\ub5bb\uac8c \ud398\uc774\uc9c0\ub97c \uc18c\ube44\ud558\ub294\uc9c0\ub97c \uc54c \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \uc804\uccb4\uc774\uae30\ubcf4\ub2e4 \ub9e4\uc6b0 \uc791\uc740 \ud3ec\uc778\ud2b8\ub4e4\uc5d0 \uc9d1\uc911\ud574\uc57c \ud558\uba70 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \uac19\uc740 \ubd84\uc11d \ud234\uc744 \uc0ac\uc6a9\ud558\uae30\uc5d4 \ud55c\uacc4\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4.&nbsp;<br><br>\uadf8\ub7fc \ub514\uc790\uc774\ub108\uac00 GA\uc640 \uacb8\uc6a9\ud558\uac70\ub098 \ub530\ub85c&nbsp;\ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ubd84\uc11d \ud234\ub4e4\uc5d4 \uc5b4\ub5a4 \uac83\ub4e4\uc774 \uc788\uc744\uae4c\uc694?<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h3><strong>\uc14b\uc9f8, \ub514\uc790\uc774\ub108\uac00 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ubd84\uc11d \ud234<\/strong><br><strong>~ \uc790\uc2e0\uc5d0\uac8c \uc801\ud569\ud55c \ubd84\uc11d \ud234 \uc120\ud0dd\ud558\uae30<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ub514\uc790\uc774\ub108\ub97c \uc704\ud55c \ubd84\uc11d \ud234\uc5d0\ub294 \ud06c\uac8c \uc0ac\uc6a9\uc131 \ud14c\uc2a4\ud2b8 \ud234\uacfc A\/B\ud14c\uc2a4\ud2b8 \ud234\uc774 \uc788\uc73c\uba70 \ubdf0\uc800\ube14\ub3c4 \ube44\uad50\ud574\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\">(1) \uc0ac\uc6a9\uc131 \ud14c\uc2a4\ud2b8 \ud234 (UserTesting, UsablilityTools&nbsp;\ub4f1)<br>(2) A\/B\ud14c\uc2a4\ud2b8 \ud234 (Optimizely, Unbounce, VWO, Maxymiser, A\/Bingo \ub4f1)<br>(3) \ubdf0\uc800\ube14!<\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc131 \ud14c\uc2a4\ud2b8 \ud234\uc740 \ubcf4\ud1b5 \uc0ac\uc774\ud2b8 \ub860\uce6d \ub610\ub294 \ub9ac\ub274\uc5bc \uc804\uc5d0 \ub9ce\uc774 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc791\uc740 UI \uc694\uc18c\ub4e4\uc744 \uac1c\uc120\ud558\uae30\ubcf4\ub2e4 \ubcfc\ub968 \uc788\ub294 \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud560 \ub54c \ud65c\uc6a9\ub418\uba70 \uc0ac\uc6a9\uc790\uc758 \uc0dd\uc0dd\ud55c \ubaa9\uc18c\ub9ac\ub97c \ub4e4\uc744 \uc218 \uc788\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc720\uba85\ud55c \ud234\ub85c\ub294 UserTesting\uc774\ub098 UsablilityTools \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uac70\ub098 \uc5b4\ub5bb\uac8c \uac01\uae30 \ub2e4\ub978 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc11c\ube44\uc2a4\ub97c \uacbd\ud5d8\ud558\ub294\uc9c0\ub97c \ub179\ud654\ud569\ub2c8\ub2e4. \uc2e4\uc81c \uc11c\ube44\uc2a4\ub97c \ucd9c\uc2dc\ud558\uae30 \uc804, \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub5bb\uac8c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294\uc9c0\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1031\" height=\"725\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-09T140922.728.png\" alt=\"Optimizely UI  (\ucd9c\ucc98: https:\/\/goo.gl\/bXBUAR)\" class=\"wp-image-1866\"\/><figcaption>Optimizely UI &nbsp;(\ucd9c\ucc98:&nbsp;https:\/\/goo.gl\/bXBUAR)<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ub450 \ubc88\uc9f8\ub85c \uc635\ud2f0\ub9c8\uc774\uc990\ub9ac\uc5d0 \ub300\ud574 \ub2e4\ub4e4 \ub4e4\uc5b4\ubcf4\uc168\uc744 \uac83\uc785\ub2c8\ub2e4. \uc720\uba85\ud55c A\/B\ud14c\uc2a4\ud2b8 \ud234\uc774\uc8e0. A\/B\ud14c\uc2a4\ud2b8 \ud234\uc740 \ucd9c\uc2dc \uc804\ubfd0\ub9cc \uc544\ub2c8\ub77c \ucd9c\uc2dc\ud55c \uc774\ud6c4\uc5d0\ub3c4 \uacc4\uc18d\ud574\uc11c \uc11c\ube44\uc2a4\ub97c \uace0\ub3c4\ud654\uc2dc\ucf1c\ub098\uac00\ub294 \ub370 \uc720\uc6a9\ud569\ub2c8\ub2e4. \ud5c8\ub098 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud55c\uacc4\uac00 \uc874\uc7ac\ud558\uc5ec UI\ub97c \uac1c\uc120\ud558\ub294 \ub370\uc5d0 \ub300\ub2e4\uc218 \ud55c \uac00\uc9c0 \uc601\uc5ed\ub9cc\uc744 \ud14c\uc2a4\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uace0 \uc5ec\ub7ec \ubd80\ubd84\uc744 \ud55c\uaebc\ubc88\uc5d0 \uac1c\uc120\ud558\uc5ec \ud14c\uc2a4\ud2b8\ud558\uba74 \uc804\ud658\uc728\uc774 \ub192\uc544\uc9c4 \uc774\uc720\uac00 \ubc84\ud2bc \uc0c9\uc0c1\uc744 \ubc14\uafd4\uc11c\uc778\uc9c0, \uc0c1\ub2e8\uc5d0 \uc0ac\uc9c4\uc744 \uc0c8\ub85c \uc0bd\uc785\ud574\uc11c \uc778\uc9c0 \uc54c\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.&nbsp;<br><br>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ubdf0\uc800\ube14\ub3c4 \ud568\uaed8 \ube44\uad50\ud569\ub2c8\ub2e4. \ubdf0\uc800\ube14\uc5d0\ub3c4 A\/B\ud14c\uc2a4\ud2b8 \uae30\ub2a5\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud55c\ub370 \uc885\ub798\uc758 A\/B\ud14c\uc2a4\ud2b8 \ud234\ub4e4\uc774 \uc9c0\ub2c8\uace0 \uc788\ub358 \uae30\ub2a5\ub4e4\uacfc\ub294 \ub9e4\uc6b0 \ub2e4\ub978 \ucc28\uc774\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ubdf0\uc800\ube14\uc740 \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \uc0ac\uc6a9\uc131 \ud14c\uc2a4\ud2b8 \ud234\uacfc A\/B\ud14c\uc2a4\ud2b8 \ud234\uc744 \ubaa8\ub450 \ub9cc\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. A\/B\ud14c\uc2a4\ud2b8 \ud654\uba74\uc744 \ud788\ud2b8\ub9f5\uc73c\ub85c \ubcfc \uc218 \uc788\uc5b4 \ubc14\ub85c \uc5b4\ub290 \ubd80\ubd84\uc774 \uc5b4\ub5bb\uac8c \uac1c\uc120\ub418\uc5c8\ub294\uc9c0\ub97c \uc9c1\uad00\uc801\uc73c\ub85c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1276\" height=\"1118\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-09T140951.415.png\" alt=\"\ubdf0\uc800\ube14\uc758 A\/B \ud14c\uc2a4\ud305 \uc911 \ub9ac\ud3ec\ud2b8 \n\" class=\"wp-image-1867\"\/><figcaption>\ubdf0\uc800\ube14\uc758 A\/B \ud14c\uc2a4\ud305 \uc911 \ub9ac\ud3ec\ud2b8&nbsp;<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uc704\uc5d0\uc11c \ubcf4\ub294 \uac83\ucc98\ub7fc \uac1c\uc120 \uc804\ud6c4 \uac01 \ud398\uc774\uc9c0\uc758 \uc804\ud658\uc728\uacfc \ud398\uc774\uc9c0 \ub2f9 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\uc2a4\ud2b8\ub9bc. \uc0ac\uc6a9\uc790\uc758 \uc774\uc6a9 \ud750\ub984\uae4c\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uc704 \ud654\uba74\uc740 \ubdf0\uc800\ube14 A\/B\ud14c\uc2a4\ud305 \uae30\ub2a5 \uc911 \uc2a4\ud2b8\ub9bc\uc744 \ub098\ud0c0\ub0b8 \uac83\uc785\ub2c8\ub2e4. \ub0b4\uac00 \ub514\uc790\uc778\ud55c \uc694\uc18c\uc5d0 \uc5b4\ub5a4 \ubb38\uc81c\uac00 \uc788\ub294\uc9c0, \uc0ac\uc6a9\uc790\ub294 \uc5b4\ub5a4 \ud750\ub984\uc73c\ub85c \uc774\uc6a9\ud558\ub294\uc9c0\ub97c \uc54c \uc218 \uc788\uc5b4 &#8216;\uadfc\ubcf8\uc801\uc778 \ubb38\uc81c\uc810&#8217;\uc744 \ub208\uc73c\ub85c \ubcfc \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uc2dc\ub294 \uac83\ucc98\ub7fc \uc77c\ubd80 UI\ub514\uc790\uc778\ub9cc \uac1c\uc120\ub418\uc5b4\ub3c4 \uc0ac\uc6a9\uc790\uc758 \uc774\uc6a9 \ud750\ub984\uc774\ub098 \uc804\ud658\uc728\uc5d0\ub294 \ub9e4\uc6b0 \ud070 \uc601\ud5a5\uc744 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