{"id":2017,"date":"2019-01-30T10:33:00","date_gmt":"2019-01-30T01:33:00","guid":{"rendered":"http:\/\/15.164.218.59\/blog\/?p=2017"},"modified":"2020-09-03T17:50:50","modified_gmt":"2020-09-03T08:50:50","slug":"cx%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98%ec%97%90-%eb%8c%80%ed%95%9c-%ea%b2%bd%ec%98%81%ec%9e%90%ec%99%80-%ec%8b%a4%eb%ac%b4%ec%9e%90%ec%9d%98-3%ea%b0%80%ec%a7%80-%ec%98%a4%ed%95%b4","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=2017","title":{"rendered":"CX(\uace0\uac1d \uacbd\ud5d8)\uc5d0 \ub300\ud55c \uacbd\uc601\uc790\uc640 \uc2e4\ubb34\uc790\uc758 3\uac00\uc9c0 \uc624\ud574"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694 \ubdf0\uc800\ube14\uc785\ub2c8\ub2e4.&nbsp;\uc2dc\uc7a5\ud658\uacbd\uc774 \uae09\ubcc0\ud558\uace0 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4 \uc790\uccb4\uc758 \ub9e4\ub825\ub3c4\ub97c&nbsp;\ub192\uc5ec \uace0\uac1d\uc5d0\uac8c \uc9c0\uc18d\uc801\uc73c\ub85c \uc18c\uad6c\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc62c\ubc14\ub978 \uace0\uac1d \uacbd\ud5d8(Customer Experience)\uc744 \uc124\uacc4\ud558\uc5ec \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uacbd\uc601\uc790\ub4e4\uc774 CX\ub97c \ubcf4\ud1b5 UX\ud300\uc5d0\uc11c \ud574\uacb0\ud574\uc57c \ud558\ub294 \uacfc\uc81c \uc815\ub3c4\ub85c \ubc14\ub77c\ubd05\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc808\ub300\ub85c \uadf8\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ub298\uc740 CX \uac1c\uc120\uc744 \ub458\ub7ec\uc2fc \uacbd\uc601\uc790, \uc2e4\ubb34\uc790\ub4e4\uc774 \uac16\uace0 \uc788\ub294 \uc798\ubabb\ub41c \uc778\uc2dd\ub4e4\uc5d0 \ub300\ud574 \uc774\uc57c\uae30 \ub098\ub204\uba70&nbsp;CX\uc758 \uc62c\ubc14\ub978 \uc815\uc758\ub97c \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-ff2c21\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h3><strong>CX(\uace0\uac1d \uacbd\ud5d8)\uc774\ub780 \uace0\uac1d\uc774 \uae30\uc5c5\uacfc\uc758 \uc811\uc810\uc5d0\uc11c \uacbd\ud5d8\ud55c &#8216;\ucd5c\uc885\uc801&#8217;\uc774\uba70 &#8216;\uac00\uc0b0\uc801&#8217;\uc778 \ud3c9\uac00 \uacb0\uacfc<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\uba3c\uc800 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc815\uc758\ub97c \uc54c\uc544\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4. \uc9c0\ub09c \uae00\uc5d0\uc11c\ub3c4 CX\uc758 \uc815\uc758\uc5d0 \ub300\ud574 \uc5b8\uae09\uc744 \ud558\uc600\ub294\ub370\uc694 \uc0ac\uc6a9\uc790\uac00 \ud2b9\uc815 \uc811\uc810\uc5d0\uc11c \ub290\ub07c\ub294 \uac10\uc815 \uc815\ub3c4\uac00 \uc544\ub2cc, \uae30\uc5c5\uacfc\uc758 \uc11c\ube44\uc2a4 \uc811\uc810\uc5d0\uc11c \ub290\ub07c\ub294 \ubaa8\ub4e0 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc885\ud569\uc801\uc774\uba70 \uac00\uc0b0\uc801\uc778 &#8216;\uc8fc\uccb4\uc801 \ud3c9\uac00&#8217;\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc571\uc744 \ud1b5\ud574 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \ud638\ud154 \uc608\uc57d\uc744 \ud558\uc600\ub354\ub77c\ub3c4 \ud638\ud154 \ubc29\ubb38 \uacbd\ud5d8\uc774 \ub9e4\uc6b0 \ub098\uc060 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c &#8216;\ud638\ud154 \uc608\uc57d\uc5d0\uc11c\uc758 CX\ub294 \uc88b\uc558\uace0 \ud638\ud154 \ubc29\ubb38 \uc774\ud6c4\uc758 CX\ub294 \ub098\ube74\uc5b4&#8217;\uac00 \uc544\ub2cc, &#8216;\uace0\uac1d\uc758 \ud638\ud154 \uc774\uc6a9 \uacfc\uc815\uc758 CX\uc758 \uc9c8\uc774 \uc88b\uc9c0 \ubabb\ud588\uc5b4&#8217;\ub77c\uace0 \uacb0\ub860\uc9c0\uc5b4\uc57c \ub9de\uac8c \ub429\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574 CX\ub294 \ub9e4\uc7a5, \uc81c\ud488, \uc810\uc6d0\uc758 \ub300\uc751 \ub4f1\uc744 \ud3ec\uad04\ud558\ub294 \uace0\uac1d\uacfc \uae30\uc5c5 \uac04\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 &#8216;\ud750\ub984&#8217;\uc73c\ub85c \ud45c\ud604\ud560 \uc218 \uc788\uc73c\uba70 \uc774\ub54c \uace0\uac1d\uc774 \ub290\ub07c\ub294 &#8216;\uac10\uc815&#8217;\uc774 \uc5b4\ub5a0\ud55c\uac00\uc5d0 \ub9e4\uc6b0 \uc8fc\ubaa9\ud574\uc57c \ud569\ub2c8\ub2e4.&nbsp;<br><br>\uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \uae30\uc5c5, \uc11c\ube44\uc2a4\uc640 \uc811\ud558\ub294\uc9c0\ub97c \uc2dc\uac01\ud654\ud558\uace0 &#8216;\uc804\uccb4\uc0c1&#8217;\uc744 \uadf8\ub9ac\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud55c\ub370, \uc11c\ube44\uc2a4 \ub2e8\uc704\uac00 \ud06c\uace0 \ubd80\uc11c\uac00 \uc138\ubd84\ud654\ub41c \ub300\uae30\uc5c5\uc5d0\uc11c \ud2b9\ud788 \uc8fc\ubaa9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc804\uccb4\uc0c1\uc744 \uadf8\ub9ac\ub294 \uac83\uc774 \uc5b4\ub835\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h3><strong>\uc624\ud574 1. CX\ub294 CS\uc640&nbsp;\ub2e4\ub985\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c CX(\uace0\uac1d \uacbd\ud5d8)\ub97c CS(\uace0\uac1d\ub9cc\uc871)\ub85c \uc624\ud574\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \ub458\uc740 \uc5c4\uc5f0\ud788 \ub2e4\ub985\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574 \uace0\uac1d\uc758 \ubd88\ub9cc\uc744 \uac1c\uc120\ud558\ub294 \uc815\ub3c4\ub85c \ub05d\ub0b4\uc11c\ub294 \uc548 \ub418\uba70 \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \ub192\uc740 \uc218\uc900\uc758 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uc5ec \ub85c\uc5f4\ud2f0\ub97c \ucc3d\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1191\" height=\"691\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-42-1.png\" alt=\"\" class=\"wp-image-2018\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>CS\uc640 CX\uac00 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uc9c0\ub97c \ud558\ub098\uc758 \ud45c\ub85c \uc815\ub9ac\ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4. CS\uac00 &#8216;\uace0\uac1d \ub9cc\uc871\ub3c4&#8217; \ud5a5\uc0c1\uc774 \ubaa9\ud45c\ub77c\uba74 CX\ub294 &#8216;\ucda9\uc131 \uace0\uac1d \ud655\ubcf4&#8217;\uac00 \ubaa9\ud45c\uac00 \ub429\ub2c8\ub2e4. \ub610\ud55c CS\uac00 VOC(Voice of Customer) \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub300\uc751\uc774 \uc774\ub904\uc9c4\ub2e4\uba70 CX\ub294 \ub204\uac00 \ubd88\ub9cc\uc744 \ud1a0\ub85c\ud574\uc11c, \uc81c\uc548\uc744 \ud574\uc11c\uac00 \uc544\ub2cc \uc790\ubc1c\uc801\uc774\uace0 \uc8fc\uccb4\uc801\uc73c\ub85c \ub300\uc751\ud574\uc57c \ud569\ub2c8\ub2e4. \ub098\uc544\uac00 CS\uac00 \ud2b9\uc815 \ubd80\uc11c\uc5d0\uc11c \uae30\ub2a5 \uac1c\uc120\uc73c\ub85c \uc774\ub904\uc9c4\ub2e4\uba74 CX\ub294 \uc804\uc0ac \ucc28\uc6d0\uc5d0\uc11c\uc758 \uc11c\ube44\uc2a4, \uacbd\uc601\ubc29\uce68, \uc2dc\uc2a4\ud15c \ub4f1\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h3><strong>\uc624\ud574 2. CX\ub294 \ud2b9\uc815 \uc11c\ube44\uc2a4 \uae30\ub2a5(\uc811\uc810)\uc744 \uac1c\uc120\ud55c\ub2e4\uace0 \uc774\ub8f0 \uc218 \uc788\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud750\ub984\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4.&nbsp;<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ub2e4\uc74c\uc73c\ub85c \uc790\uc8fc \ud558\ub294 \uc624\ud574\ub4e4\uc774 CX\ub294 \ud2b9\uc815 \uc11c\ube44\uc2a4\uc758 \uae30\ub2a5\uc744 \uac1c\ud3b8\ud558\ub294 \uac83\uc73c\ub85c \uc774\ub8f0 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. CX\ub294 \uace0\uac1d\uc774 \uc11c\ube44\uc2a4\ub97c \ucc98\uc74c \uc811\ud558\uc5ec \ub05d\ub098\ub294 \ubaa8\ub4e0 \uacfc\uc815\ub4e4\uc744 \uc758\ubbf8\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774 \uc804\uccb4\uc801\uc778 \ud750\ub984 \ucc28\uc6d0\uc5d0\uc11c&nbsp;\uac1c\uc120\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc1fc\ud551\uc744 \ud558\uc600\ub2e4 \ud558\ub354\ub77c\ub3c4 \ubc30\uc1a1 \uacfc\uc815\uc5d0\uc11c \ubb38\uc81c\uac00 \uc788\uac70\ub098 \ud3ec\uc7a5 \uc0c1\uc5d0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud55c\ub2e4\uba74 \uacb0\uad6d &#8216;CX\uac00 \uc88b\uc9c0 \ubabb\ud558\ub2e4&#8217;\ub77c\uace0 \ud3c9\uac00 \ub0b4\ub9ac\uac8c \ub429\ub2c8\ub2e4. \uc77c\ubd80\ubd84\ub9cc \uac1c\uc120\ud574\uc11c\ub294 \uc548\ub418\uace0 \ub2e4\uc591\ud55c \ucc44\ub110\uc774 \uc720\uae30\uc801\uc73c\ub85c \uae34\ubc00\ud558\uac8c \uc2ec\ub9ac\uc2a4 \ud55c \uacbd\ud5d8\uc744 \uc904 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.&nbsp;<br><br>\ud55c \uac00\uc9c0 \ub354 \uc608\ub97c \ub4e4\uc5b4 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc5d0 \ubb38\uc758\uac00 \uc788\uc5b4 CS\uc13c\ud130\uc5d0 \uc804\ud654\ub97c \uac78\uc5c8\ub354\ub2c8 \ud2b9\uc815 \uc9c0\uc810\uc5d0 \uac00\uba74 \ubb34\ub8cc\ub85c \uad50\ud658\ud574 \uc900\ub2e4\ub294 \ud68c\uc2e0\uc744 \ubc1b\uc558\ub2e4\uace0 \ud569\uc2dc\ub2e4. \ud5cc\ub370 \ub9c9\uc0c1 \ud574\ub2f9 \uc9c0\uc810\uc758 \ub2f4\ub2f9\uc790\uac00 \uadf8\ub7f0 \uc5f0\ub77d\uc744 \ubc1b\uc740 \uc801\uc774 \uc5c6\ub2e4\uace0 \ud558\uba74 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694? \uc634\ub2c8\ucc44\ub110 \ucc28\uc6d0\uc5d0\uc11c \ub3d9\uc77c\ud55c \uc815\ubcf4\uac00 \uc62c\ubc14\ub974\uac8c \uacf5\uc720\ub418\ub294\uc9c0\ub97c \uac80\ud1a0\ud574\uc57c \ud558\uaca0\uc8e0. \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \uac83\ucc98\ub7fc \uc774\ub807\uac8c \ub54c\ubb38\uc5d0 CX\ub294 \uc804\uc0ac \ucc28\uc6d0\uc5d0\uc11c \uc774\ub904\uc838\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h3><strong>\uc624\ud574 3. CX\ub294 \uadf8\uc800 \uace0\uac1d\uc5d0\uac8c \uae30\uc068\uc744 \uc8fc\ub294 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4.&nbsp;<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ub9ce\uc740 \uae30\uc5c5\uc774 CX&nbsp;\uac1c\uc120\uc744 \ub9c8\uce58 \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1 \uc815\ub3c4\ub85c \uce58\ubd80\ud574\ubc84\ub9bd\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 &#8216;\ub9e4\uc7a5 \uc810\uc6d0\uc758 \ub530\ub73b\ud55c \uc778\uc0ac&#8217;, &#8216;\ucfe0\ud3f0\uc744 \uc81c\uacf5\ud558\uc5ec \ub354 \uae30\ubd84 \uc88b\uac8c \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83&#8217; \ub4f1\uc744 \uc608\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc CX\ub294 \uacb0\ucf54 \ub2e8\uc21c\ud788 \uae30\uc068\uc744 \uc8fc\ub294 \uac83\uc774 \uc544\ub2c8\uba70, &#8216;\uae30\uc5c5\uacfc\uc758 \uc811\uc810\uc5d0\uc11c \uacbd\ud5d8\ud55c \uac83\uc5d0 \ub300\ud574 \uace0\uac1d\uc774 \uac1d\uad00\uc801\uc73c\ub85c \ub0b4\ub9b0 \ud3c9\uac00&#8217;\uc785\ub2c8\ub2e4. \uac01 \uc811\uc810 \ubcc4\ub85c \uc790\uc2e0\uc774 \uc6d0\ud558\ub294 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \ub290\ub07c\uace0 Pain-Point\ub97c \ud574\uacb0\ud558\uc600\ub294\uac00\uac00 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \ud3c9\uc0c1\uc2dc \uace0\uac1d\uc774 \uc11c\ube44\uc2a4\ub97c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud558\uba70 \uc5b4\ub5a4 \uac00\uce58\ub97c \uc5b4\ub5a4 \uac10\uc815\uc73c\ub85c \ub290\ub07c\ub294\uc9c0, \uc65c \uacbd\uc7c1\uc0ac \uc81c\ud488\uc774 \uc544\ub2cc \uc790\uc0ac \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294\uc9c0 \ub4f1\uc744 \uba74\ubc00\ud788 \ub9ac\uc11c\uce58\ud558\ub3c4\ub85d \ud569\uc2dc\ub2e4.<br><br>\uc77c\ubcf8\uc758 CX \ud5a5\uc0c1 \uc11c\ube44\uc2a4 \uac1c\ubc1c\uc0ac KARTE\uc5d0 \ub530\ub974\uba74 CX\ub97c \uc774\ub8e8\ub294 5\uac00\uc9c0 \uc694\uc18c\ub294 \uc544\ub798\uc640 \uac19\ub2e4\uace0 \ud569\ub2c8\ub2e4.&nbsp;<br><br><strong>SENCE<\/strong> : \uac10\uac01\uc801 \uacbd\ud5d8 \uac00\uce58<br><strong>FEEL<\/strong> : \uc815\uc11c\uc801 \uacbd\ud5d8 \uac00\uce58<br><strong>THINK<\/strong> : \ucc3d\uc870\uc801 \/ \uc778\uc9c0\uc801 \uacbd\ud5d8 \uac00\uce58<br><strong>ACT<\/strong> : \uc721\uccb4\uc801 \uacbd\ud5d8 \uac00\uce58 \ubc0f \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \uad00\ud55c \uac00\uce58<br><strong>RELATE<\/strong> : \uc9d1\ub2e8\uacfc \uc870\uc9c1\uc5d0 \ub300\ud55c \uadc0\uc18d\uc758\uc2dd\uc73c\ub85c\ubd80\ud130 \uc0dd\uaca8\ub098\ub294 \uac00\uce58<br><br>\uadf8\ub9ac\uace0 \ub3c4\uba54\uc778\ub9c8\ub2e4 \uc2e4\ud604\ud574\uc57c \ud560 \ucd5c\uc885\uc801\uc778 CX\uc758 \ubaa9\ud45c\ub294 \uc544\ub798\uc640 \uac19\uc740 \ubaa8\uc2b5\uc774 \ub420 \uac83\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.&nbsp;<br><br><strong>\uae08\uc735 \ubc0f \ubcf4\ud5d8<\/strong> &#8211; \uace0\uac1d\uacfc &#8216;\ub3d9\ubc18&#8217;\ud558\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae08\uc735 \uc11c\ube44\uc2a4\uc758 \ubaa8\uc2b5 \uc2e4\ud604&nbsp;<br><strong>\uc720\ud1b5 \ubc0f \uc18c\ub9e4<\/strong> &#8211; \uc810\ud3ec \uc811\uac1d\uc744 &#8216;\uc6f9&#8217;\uc73c\ub85c \ud655\uc7a5. \ucd5c\uace0\uc758 \uad6c\uc785 \uacbd\ud5d8\uc744 \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\ub85c \ud655\ub300<br><strong>\uc5ec\ud589<\/strong> &#8211; \ud55c \uba85 \ud55c \uba85 \uace0\uac1d\uc758 \uac10\uc815\uc744 \uc774\ud574\ud558\uace0, \ucd5c\uc801\uc758 \uc11c\ube44\uc2a4, \ucd5c\uace0\uc758 \ud50c\ub79c\uc744 \uc81c\uc548<br><strong>\ubbf8\ub514\uc5b4 \ubc0f \ud3ec\ud0c8<\/strong> &#8211; \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ucd5c\uc801\uc758 \uc81c\uc548\uc744 \uc2e4\ud604. \uc815\ubcf4 \uac00\uce58\ub97c \ub192\uc77c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5<br><strong>\uad50\uc721<\/strong> &#8211; \uace0\uac1d\uc758 \uc131\uc7a5\uacfc \ub77c\uc774\ud504 \uc2a4\ud14c\uc774\uc9c0\uc5d0 \ub9de\ucdb0 LTV\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uacbd\ud5d8 \uac00\uce58 \ud5a5\uc0c1\uc744 \uc2e4\ud604<br><strong>\ud1b5\uc2e0<\/strong> &#8211; \uc628\ub77c\uc778 \/ \uc624\ud504\ub77c\uc778 \ud589\ub3d9\uc744 \uc2dc\uac01\ud654\ud558\uc5ec \ucd5c\uc801\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc2e4\ud604<br><strong>\uc81c\uc870 \uba54\uc774\ucee4<\/strong> &#8211; \uace0\uac1d\uc758 \ub2c8\uc988, \ubb38\ub9e5\uc744 \ud30c\uc545\ud558\uc5ec \ucd5c\uc801\uc758 \ub3d9\uc120\uacfc \uacbd\ud5d8 \uc81c\uacf5<br><strong>\uc2dd\ud488\/\uc74c\ub8cc \uba54\uc774\ucee4<\/strong> &#8211; \uace0\uac1d\uc744 \uc790\uc138\ud788 \ud30c\uc545\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \ub9de\ucd98 &#8216;\uc81c\uc548&#8217;\uacfc \ube0c\ub79c\ub4dc \uacbd\ud5d8 \uac00\uce58 \ud5a5\uc0c1\uc744 \uc2e4\ud604<br><br>\uc790\uc0ac \ub3c4\uba54\uc778\uc758 \uc885\ub958\ub294 \ubb34\uc5c7\uc774\uace0 \uc811\uc810 \ubcc4 \ud50c\ub85c\uc6b0\uc758 5\uac00\uc9c0 \uc694\uc18c\uac00 \ub9cc\uc871\ud558\ub294\uc9c0\ub97c \uce21\uc815\ud558\ub3c4\ub85d \ud569\uc2dc\ub2e4.<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h3><strong>\ubdf0\uc800\ube14\uacfc \ubdf0\uc800\ube14\ub9ac\uc758 \uacbd\uc6b0 CX \ud5a5\uc0c1\uc744 \uc704\ud574<\/strong> <strong>\uc804\uc0ac \ucc28\uc6d0\uc5d0\uc11c \ub3c4\uc785\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\ubdf0\uc800\ube14\uacfc \ubdf0\uc800\ube14\ub9ac\uc758 \uacbd\uc6b0 CX \ud5a5\uc0c1\uc744 \uc704\ud574 \ub300\ub2e4\uc218 \ub300\ud615 \uace0\uac1d\uc0ac\uc5d0\uc11c\ub294 &#8216;\uc804\uc0ac \ub3c4\uc785&#8217;\uc744 \uac80\ud1a0\ud558\uac70\ub098 \uc2e4\uc81c \uc804\uc0ac \ucc28\uc6d0\uc5d0\uc11c\uc758 \ub3c4\uc785\uc744 \ucd94\uc9c4\ud558\uc600\uc2b5\ub2c8\ub2e4. \uae30\ud68d\ubd80\ud130 \uc6b4\uc601\uae4c\uc9c0 \uc11c\ube44\uc2a4\uc640 \uc9c1\uc811\uc801\uc73c\ub85c \uad00\ub828\ub41c \ubd80\uc11c\ub294 \ubb3c\ub860, \uc11c\ube44\uc2a4\uc758 \uc131\uc7a5\uacfc \uc9c0\uc6d0\uc744 \ub3d5\ub294 \uc720\uad00 \ubd80\uc11c\uae4c\uc9c0 \ubdf0\uc800\ube14\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<br><br>\ub2e4\uc591\ud55c \uace0\uac1d\uacfc\uc758 \uc811\uc810\uc5d0\uc11c\uc758 \uc0ac\uc6a9\uc790 \ud589\ud0dc\ub97c \ub370\uc774\ud130\ub85c &#8216;\uce21\uc815&#8217;\ud558\uace0 &#8216;\uc2dc\uac01\ud654&#8217;\ud558\uc5ec \uc804\uccb4\uc801\uc778 \uace0\uac1d \uacbd\ud5d8 \ud504\ub85c\uc138\uc2a4\ub97c \uad00\ub9ac\ud569\ub2c8\ub2e4. \uc2ec\ub9ac\uc2a4\ud55c \uacbd\ud5d8\uc744 \uc8fc\uae30 \uc704\ud574 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec Journey Map\uc744 \ub9cc\ub4e4\uace0 \uc2ec\ub9ac\uc2a4\ud55c \uacbd\ud5d8\uc744 \uc8fc\uae30 \uc704\ud55c \uacbd\ud5d8\uc744 \uace0\ubbfc\ud558\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"938\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-43-1.png\" alt=\"\" class=\"wp-image-2019\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uc624\ub298\uc740 CX\uc5d0 \ub300\ud574 \ub354 \uae4a\uc774 \uc54c\uc544\ubcf4\ub294 \uc2dc\uac04\uc774\uc5c8\uc2b5\ub2c8\ub2e4. CX\uc5d0 \ub300\ud55c \uc624\ud574\uac00 \ud480\ub9ac\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-521512\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<p><strong>\ucc38\uace0\uc790\ub8cc<\/strong><br><br>McKinsey&amp;Company\uc758 &#8216;Customer experience: New capabilities, new audiences, new opportunities (2017\ub144 6\uc6d4)&#8217;&nbsp;<br><br><a href=\"https:\/\/cxclip.karte.io\/\">\uc77c\ubcf8 CX \ud5a5\uc0c1 \uc11c\ube44\uc2a4 KARTE\uc758 CX Clip<\/a><\/p>\n\n\n\n<\/br>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.beusable.net\/\"><img loading=\"lazy\" width=\"2250\" height=\"450\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/group@3x.jpg\" alt=\"\" class=\"wp-image-2122\"\/><\/a><\/figure>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>CX \ud5a5\uc0c1\uc740 CX\uc5d0 \ub300\ud55c \uc62c\ubc14\ub978 \uc815\uc758\uc640 \uc778\uc2dd\uc744 \uac16\ub294 \uac83\uc73c\ub85c\ubd80\ud130 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