{"id":2023,"date":"2019-01-23T10:43:00","date_gmt":"2019-01-23T01:43:00","guid":{"rendered":"http:\/\/15.164.218.59\/blog\/?p=2023"},"modified":"2020-09-03T17:53:29","modified_gmt":"2020-09-03T08:53:29","slug":"%ea%b5%ac%ea%b8%80-%ec%95%a0%eb%84%90%eb%a6%ac%ed%8b%b1%ec%8a%a4%ec%99%80-%eb%b7%b0%ec%a0%80%eb%b8%94%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%eb%b6%84%ec%84%9d%ed%95%98%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=2023","title":{"rendered":"\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \ubdf0\uc800\ube14\ub85c \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d\ud558\uae30"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694 \ubdf0\uc800\ube14\uc785\ub2c8\ub2e4. \uc624\ub298\uc740 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \ubdf0\uc800\ube14\uc744 \ubcd1\uc6a9\ud558\uc5ec \uace0\uac1d \uc5ec\uc815(Customer Journey)\uc744 \ubd84\uc11d\ud558\ub294 \ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.&nbsp;\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub97c \uc774\ubbf8 \uae30\uc5c5 \ub0b4\uc5d0\uc11c \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4\uba74 \ud574\ub2f9 \uae30\uc5c5 \uacc4\uc815\uc73c\ub85c \ubcf8 \uae00\uc744 \ub530\ub77c \ud574 \ubcf4\uc2e4 \uc218 \uc788\uc73c\uba70 \uadf8\ub807\uc9c0 \uc54a\ub2e4\uba74&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/report-home\/a54516992w87479473p92320289\">\ub370\ubaa8 \uacc4\uc815<\/a>\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-803c3c\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h3><strong>\uace0\uac1d \uc5ec\uc815(Customer Journey)\uc774\ub780?<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\uace0\uac1d \uc5ec\uc815\uc740 \uace0\uac1d\uacfc \uc11c\ube44\uc2a4\uc758 \uc0c1\ud638\uc791\uc6a9\uc774 \ub098\ud0c0\ub098\ub294 \uc9c0\uc810\uc744 \uc21c\ucc28\uc801\uc73c\ub85c \ub098\uc5f4\ud558\uc5ec \ubb38\uc81c\uc810\uc744 \ud30c\uc545\ud558\uace0, \uace0\uac1d\uc774 \uc5b4\ub5a4 \ucc44\ub110\uc5d0\uc11c \uc811\ucd09\ud558\uac8c \ub418\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4. \uad6c\ub9e4 \uc804\ud658\uc774\ub098 \uc774\ud0c8 \uac19\uc740 \uacb0\uc815\uc801\uc778 \uace0\uac1d \ud589\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc8fc\uc694\ud55c \uc9c0\uc810\uc744 \ucc3e\uace0, \uace0\uac1d\uc5d0 \ub300\ud55c \uc11c\ube44\uc2a4 \uc5ec\uc815\uc744 \ub530\ub77c \uc774\ub3d9\ud558\uba74\uc11c \ub2e8\uacc4\ubcc4\ub85c \uace0\uac1d\uc758 \ubd88\ud3b8\ud568\uc744 \ubd84\uc11d\ud558\uc5ec&nbsp;\uc774\uc0c1\uc801\uc778 \uc5ec\uc815\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\uace0\uac1d \uc5ec\uc815\uc744 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec \uad6c\ud604\ud558\uace0 &#8216;Test &amp; Learn&#8217; \ubc29\uc2dd\uc758 \ubd84\uc11d \uc791\uc5c5\uc744 \ubc18\ubcf5\ud558\uba74, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131 \uc99d\ub300\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\uac8c \uc788\uac8c \ub429\ub2c8\ub2e4. \ud2b9\ud788 &#8216;\uae08\uc735&#8217; \uac19\uc740 \uc5c5\uc885\uc5d0\uc11c\ub294 \uac70\ub798\uac00 \ube44\ub300\uba74 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uba70 \uc218\ub9ce\uc740 \ub370\uc774\ud130\ub97c \ubc1c\uc0dd\uc2dc\ud0b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\ub294 \uc791\uc5c5\uc740 \ub514\uc9c0\ud138 \uae08\uc735\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \uc5ed\ub7c9\uc73c\ub85c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc758 \ucee8\ud0dd\uc744 \uc774\ud574\ud558\uace0 \uc801\ud569\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc2f1\uac00\ud3ec\ub974 \uac1c\ubc1c\uc740\ud589(Government of Singapore\/DBS\uc740\ud589)\uc740 \uace0\uac1d \uc5ec\uc815\uc744 \uc2dc\uac01\ud654\ud55c \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4 \uae30\ubc95\uc744 \ud65c\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138 \uace0\uac1d \uacbd\ud5d8\uc744 \uc774\ud574\ud558\uae30 \uc704\ud55c \ubd84\uc11d \uc5ed\ub7c9, \ud504\ub85c\uc138\uc2a4\ub97c \uac15\ud654\ud558\uc600\ub2e4\uace0 \ud569\ub2c8\ub2e4.&nbsp;<br><br>(\ubc1c\ucdcc : KB\uae08\uc735\uadf8\ub8f9 &#8211; \uace0\uac1d\uad00\ub9ac\uc640 \uc9c4\ud654\uc640 \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4, 2018\ub144 10\uc6d4 30\uc77c)<br><br>\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub85c \uae30\uc874 \uc0ac\uc6a9\uc790\uc758 \uc5ec\uc815\uc744 \ud30c\uc545\ud558\uace0, \uc5b4\ub5bb\uac8c \ud558\uba74 \ubdf0\uc800\ube14\ub85c \uc774 \uace0\uac1d \uc5ec\uc815\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc744\uc9c0\ub97c \ub2e4\ub8f9\ub2c8\ub2e4. \ud2b9\ud788, \uc8fc\ub85c&nbsp;\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uc124\uba85\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h3><strong>STEP1. \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub85c \uace0\uac1d \uc5ec\uc815 \ud30c\uc545\ud558\uae30&nbsp;<\/strong><\/h3>\n\n\n\n<h4><strong>1. \ubaa9\ud45c \ud750\ub984 \ub9ac\ud3ec\ud2b8 \ud655\uc778\ud558\uae30 &#8211;&nbsp;\uc804\ud658 \uace0\uac1d\uc758 \uc5ec\uc815\uc740 \uc5b4\ub5a0\ud55c\uac00?&nbsp;&nbsp;<\/strong><\/h4>\n\n\n\n<p><strong>&#8211; \uc704\uce58 :&nbsp;<\/strong>[\uc804\ud658 &gt; \ubaa9\ud45c &gt; \ubaa9\ud45c \ud750\ub984]&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"704\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-44-1.png\" alt=\"\" class=\"wp-image-2024\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ud604\uc874\ud558\ub294 \uac70\uc758 \ubaa8\ub4e0 \uc6f9 \uc0ac\uc774\ud2b8\uac00 &#8216;\uc804\ud658(Conversion)&#8217;\uc744 \ubaa9\ud45c\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uc774 &#8216;\uc804\ud658&#8217;\uc758 \uae30\uc900\uc740 \uc0ac\uc774\ud2b8\ub9c8\ub2e4 \ubaa8\ub450 \ub2e4\ub974\uba70 \uc608\uc2dc\ub85c\ub294 \ubb38\uc758\ud558\uae30 CTA \ubc84\ud2bc\uc758 \ud074\ub9ad \uc218, \uc0ac\uc6a9\uc790 \uad6c\ub9e4, \uc790\ub8cc \ub2e4\uc6b4\ub85c\ub4dc \uc218, \ub3d9\uc601\uc0c1 \uc7ac\uc0dd \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. &nbsp;\uae30\uc5c5\uc758 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9 \ud750\ub984\uc744 \uc2dc\uac01\ud654\ud574\uc8fc\ub294 \uac83\uc774 \ubc14\ub85c &#8216;\ubaa9\ud45c \ud750\ub984&#8217; \ub9ac\ud3ec\ud2b8\ub77c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub5a4 \uacbd\ub85c\ub97c \ud1b5\ud574 &#8216;\ubaa9\ud45c(\uc804\ud658)&#8217;\uc5d0 \ub3c4\ub2ec\ud558\uc600\ub294\uc9c0\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"672\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-45-1.png\" alt=\"\" class=\"wp-image-2025\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ubaa9\ud45c \ud750\ub984 \ub9ac\ud3ec\ud2b8\uc758 \ucd9c\ubc1c\uc810(*\uc704 \uc774\ubbf8\uc9c0\uc5d0\uc11c\ub294 &#8216;\uc18c\uc2a4&#8217;)\uc774\ub098 \uc138\uadf8\uba3c\ud2b8(*\uc704 \uc774\ubbf8\uc9c0\uc5d0\uc11c\ub294 &#8216;\ubaa8\ub4e0 \uc0ac\uc6a9\uc790&#8217;)\ub97c \ubc14\uafd4\uac00\uba70 \ub300\uc0c1 \ud0c0\uae43\uc758 \ud750\ub984\ub9cc\uc744 \ub530\ub85c \ucd94\ucd9c\ud574 \ubcfc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub9c8\ucf00\ud130\uac00 \uc9d1\ud589\ud55c \ud2b9\uc815 \uad11\uace0\ub97c \ud1b5\ud574 \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\uc758 \ud750\ub984\ub9cc\uc744 \ub530\ub85c \ubcfc \uc218\ub3c4 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ud639\uc740 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \uc120\ud0dd\ud558\uc5ec \uc6f9 \uc0ac\uc774\ud2b8 \ub0b4\ubd80\uc5d0\uc11c\uc758 \uc5ec\uc815\uc744 \ud655\uc778\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uc815\ubcc4\ub85c \uc5b4\ub5a4 \ucc28\uc774\uc810\uc774 \uc788\ub294\uc9c0, \uac1c\uc120\uc810\uc740 \uc5c6\ub294\uc9c0, \uc5b4\ub5a4 \ucf58\ud150\uce20\ub97c \uac70\uccd0 \uc804\ud658\uc5d0 \uc787\ub2e4\ub790\ub294\uc9c0 \ub4f1\uc744 \ud30c\uc545\ud574\ubd05\uc2dc\ub2e4.&nbsp;<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h4><strong>2. \ub2e4\ucc44\ub110 \uc720\uc785 \uacbd\ub85c \ub9ac\ud3ec\ud2b8 \ud655\uc778\ud558\uae30 &#8211; \uc5ec\uc815\uc5d0 \uc5b4\ub5a4 \uc720\uc785 \uacbd\ub85c\uac00 \uc5b4\ub5bb\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uac00?<\/strong><\/h4>\n\n\n\n<p><strong>&#8211; \uc704\uce58 :&nbsp;<\/strong>[\uc804\ud658 &gt; \ub2e4\ucc44\ub110 \uc720\uc785\uacbd\ub85c &gt; \uc778\uae30 \uc804\ud658 \uacbd\ub85c]&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<p>1\ubc88\uc5d0\uc11c \ud655\uc778\ud55c &#8216;\ubaa9\ud45c \ud750\ub984 \ub9ac\ud3ec\ud2b8&#8217;\uac00 \uc6f9 \uc0ac\uc774\ud2b8 \ub0b4\ubd80 \uc5ec\uc815 \ud30c\uc545\uc744 \uc704\ud55c \uac83\uc774\uc5c8\ub2e4\uba74 \uc774\ubc88 &#8216;\ub2e4\ucc44\ub110 \uc720\uc785 \uacbd\ub85c \ub9ac\ud3ec\ud2b8&#8217;\ub294 \uc678\ubd80\uc758 \uc601\ud5a5\ub3c4\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"665\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-46-1.png\" alt=\"\" class=\"wp-image-2026\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ub2e4\uc591\ud55c \ucc44\ub110, \uc5b4\ub5a4 \ubcf5\uc218 \ucc44\ub110\uc744 \uac70\uccd0 \uc0ac\uc6a9\uc790\uac00 \ubc29\ubb38\ud558\uc600\ub294\uc9c0\ub97c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ud1b5 \uc804\ud658\uc744 \uce21\uc815\ud560 \ub54c\ub294 \uc804\ud658 \ubc1c\uc0dd \uc9c1\uc804\uc5d0 \ub300\ud574\uc11c\ub9cc \ud3c9\uac00\ub97c \ub0b4\ub9ac\uc9c0\ub9cc, \uc0ac\uc6a9\uc790\ub294 SNS\ub97c \ud1b5\ud574 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc600\ub2e4\uac00 \ucd94\ud6c4 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub97c \ud1b5\ud574 \ub2e4\uc2dc \uc7ac\ubc29\ubb38\ud558\uc5ec \uad6c\ub9e4\ub97c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uc720\ub8cc \ubc0f \uc790\uc5f0 \uac80\uc0c9, \ucd94\ucc9c \uc0ac\uc774\ud2b8, \uc81c\ud734, \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c, \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130, \ub9de\ucda4 \ucea0\ud398\uc778 \ub4f1 \uac01 \ucc44\ub110\uc774 \uc804\ud658\uc5d0 \uc787\ub2e4\ub974\uae30\uae4c\uc9c0\uc758 \uacbd\ub85c, \ub9e4\ucd9c, \ub9e4\ucd9c\uc758 \uac00\uce58 \ub4f1\uc744 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h4><strong>3. \ud589\ub3d9 \ud750\ub984 \ub9ac\ud3ec\ud2b8 \ud655\uc778\ud558\uae30 &#8211; \uc804\uccb4 \uc0ac\uc6a9\uc790\uc758 \uc5ec\uc815\uc740 \uc5b4\ub5a0\ud55c\uac00? \uc138\uadf8\uba3c\ud2b8\ubcc4 \ud2b9\uc9d5\uc801\uc778 \uc5ec\uc815\uc740 \ub530\ub85c \uc5c6\ub294\uac00?<\/strong><\/h4>\n\n\n\n<p><strong>&#8211; \uc704\uce58 :&nbsp;<\/strong>[\ud589\ub3d9 &gt; \ud589\ub3d9 \ud750\ub984]&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"685\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-47-1.png\" alt=\"\" class=\"wp-image-2027\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ub2e4\uc74c\uc73c\ub85c\ub294 \ud589\ub3d9 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c &#8216;\uc804\uccb4&#8217; \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9 \ud750\ub984\uc744 \ud30c\uc545\ud574\ubcfc \ucc28\ub840\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubdf0\uc800\ube14&nbsp;\ud648\ud398\uc774\uc9c0\uc758 \uacbd\uc6b0 \uc7ac\ubc29\ubb38\uc790\uc218\uac00 \ub9ce\uc740\ub370 \uae30\uc220 \ube14\ub85c\uadf8 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\ub294 \uac83\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc11c\ube44\uc2a4\uc758 \uc0c1\uc138\ud55c \ud2b9\uc9d5\uc744 \uc54c\uc544\ubcf4\uace0\uc790 \uae30\ub2a5 \uc18c\uac1c \ud398\uc774\uc9c0\ub85c \ub9ce\uc774 \uc774\ub3d9\ud558\uc600\uc2b5\ub2c8\ub2e4. (*\uc704 \uc774\ubbf8\uc9c0\uc640 \uad00\uacc4\uc5c6\uc74c) \uc138\uadf8\uba3c\ud2b8\uc640 \ub514\uba58\uc158 \uac12\uc744 \ubc14\uafd4\uac00\uba70 \uc0ac\uc6a9\uc790\uc758 \ud750\ub984\uc744 \ud30c\uc545\ud558\uba74 \uc5ec\uc815\uc758 \ud2b9\uc9d5\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.&nbsp;<br><br>\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub85c \uc804\ud658\uc5d0 \ub530\ub978 \uace0\uac1d \uc5ec\uc815, \uc138\uadf8\uba3c\ud2b8\ubcc4 \uace0\uac1d \uc5ec\uc815 \ub4f1\uc744 \ud655\uc778\ud558\uc600\uc2b5\ub2c8\ub2e4. \uae30\ud68d\uc790\uc758 \uc758\ub3c4\uc640 \uc77c\uce58\ud558\ub294 \uc5ec\uc815\uc774 \ub9de\ub098\uc694? \uadf8\ub807\uc9c0 \uc54a\ub2e4\uba74 \uc5b4\ub5a4 \ubd80\ubd84\uc5d0\uc11c \uae30\uc874 \uad6c\uc0c1\ud588\ub358 \uc5ec\uc815\uacfc \ub2e4\ub978 \uc774\uc288\uac00 \ubc1c\uc0dd\ud558\uc600\ub098\uc694?<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h3><strong>STEP2. \ubdf0\uc800\ube14\ub85c \uace0\uac1d \uc5ec\uc815 \ub0b4 \uc0ac\uc6a9\uc790\uc758 \ubb38\uc81c \ud589\ub3d9 \ubc1c\uacac\ud558\uae30&nbsp;<\/strong><\/h3>\n\n\n\n<\/br>\n\n\n\n<p>\uc65c \uc0ac\uc6a9\uc790\uac00 \uae30\ud68d\uc790\uc758 \uc758\ub3c4\ub300\ub85c \uc774\ub3d9\ud558\uc9c0 \uc54a\uc558\ub294\uc9c0, \uc774\ud0c8\ud558\uc600\ub294\uc9c0\uc5d0 \ub300\ud55c \uadfc\ubcf8\uc801\uc778 \uc6d0\uc778\uc744 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \ubdf0\uc800\ube14\ub85c \ud398\uc774\uc9c0 \ubcc4 \uc0c1\uc138 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec \uad6c\uccb4\uc801\uc778 \uac1c\uc120 \ubc29\uc548\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\uc608\ub97c \ub4e4\uc5b4 \uc0ac\uc6a9\uc131\uc758 \ubd88\ud3b8\ud568\uc744 \ub290\ub07c\uace0 \uc774\ud0c8\ud55c \uac83\uc778\uc9c0, \ud398\uc774\uc9c0 \ub0b4\uc5d0\uc11c \uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \ucc3e\uc9c0 \ubabb\ud558\uc5ec \uc774\ud0c8\ud55c \uac83\uc778\uc9c0 \ub4f1\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba54\uc778\uc5d0\uc11c &#8216;\ud68c\uc6d0\uac00\uc785&#8217; \ud398\uc774\uc9c0\uc778 \uc904 \uc54c\uc558\uc9c0\ub9cc &#8216;\ub85c\uadf8\uc778&#8217;\ud398\uc774\uc9c0\uc640 \ud5f7\uac08\ub824 \ud398\uc774\uc9c0\ub97c \ubc97\uc5b4\ub09c \uacbd\uc6b0 \ub4f1\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"https:\/\/brunch.co.kr\/@beusable\/47\">\ub9c1\ud06c<\/a>\ub97c \ud1b5\ud574 \ud655\uc778\ud574\uc8fc\uc138\uc694.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"622\" height=\"535\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-48-1.png\" alt=\"\" class=\"wp-image-2028\"\/><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ubdf0\uc800\ube14\uc758 \uc608\uc2dc\ub85c\ub294 FAQ\ub97c \uc774\ud0c8\ud558\ub294 \uc0ac\uc6a9\uc790\uac00 Contact Us \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\uc600\ub294\ub370, FAQ\uc5d0\uc11c \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc558\ub2e4\uace0 \ud310\ub2e8\ud558\uc600\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ubb38\uc758 \ub0b4\uc6a9\uc744 \uc810\uac80\ud558\uc5ec \uc8fc\uae30\uc801\uc73c\ub85c FAQ\ub97c \ubcf4\uc644\ud558\uace0, FAQ \ud398\uc774\uc9c0 \uc548\uc5d0\uc11c \ud2b9\ud788 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec, \uc219\ub3c5\ub960\uc774 \ub192\uc558\ub358 \ucf58\ud150\uce20\uc5d0 \ub300\ud574\uc11c\ub294 \uc815\ub82c \uc6b0\uc120\uc21c\uc704\ub97c \uac1c\uc120\ud568\uc73c\ub85c\uc368 \uc774\ud0c8\ub960\uc744 \ub0ae\ucd94\uace0 \uc5ec\uc815\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<br><br>\uc5ec\ub7ec\ubd84\ub3c4 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \ubdf0\uc800\ube14\uc744 \ud1b5\ud574 \ubcd1\ubaa9 \ud398\uc774\uc9c0\uc758 \uadfc\ubcf8\uc801\uc778 \ubb38\uc81c\uc810\uc744 \uac1c\uc120\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uc5ec\uc815\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694.&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-9c113a\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<p><strong>\ucc38\uace0 \ubc0f \ubc1c\ucdcc \uae00<\/strong><br><br><a href=\"https:\/\/www.kbfg.com\/kbresearch\/processFileDownloadManager.do?file_name=20181212172035_1.pdf\">https:\/\/www.kbfg.com\/kbresearch\/processFileDownloadManager.do?file_name=20181212172035_1.pdf<\/a><br><br><a href=\"https:\/\/www.hbrkorea.com\/article\/topics\">https:\/\/www.hbrkorea.com\/article\/topics<\/a><br><br><a href=\"https:\/\/www.dbs.com.sg\/corporate\/wc-articles\/solving-business-problems.page\">https:\/\/www.dbs.com.sg\/corporate\/wc-articles\/solving-business-problems.page<\/a><br><br><a href=\"https:\/\/blogs.perficient.com\/2017\/03\/22\/ibm-amplify-dbs-bank-uses-analytics-to-improve-customer-journeys\/\">https:\/\/blogs.perficient.com\/2017\/03\/22\/ibm-amplify-dbs-bank-uses-analytics-to-improve-customer-journeys\/<\/a><\/p>\n\n\n\n<\/br>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.beusable.net\/\"><img loading=\"lazy\" width=\"2250\" height=\"450\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/group@3x.jpg\" alt=\"\" class=\"wp-image-2122\"\/><\/a><\/figure>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>\uc11c\ube44\uc2a4\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uace0\uac1d \uc5ec\uc815(Customer Journey) 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