{"id":2214,"date":"2018-11-14T14:04:00","date_gmt":"2018-11-14T05:04:00","guid":{"rendered":"http:\/\/15.164.218.59\/blog\/?p=2214"},"modified":"2020-09-03T18:36:46","modified_gmt":"2020-09-03T09:36:46","slug":"ux-%ed%9e%88%ed%8a%b8%eb%a7%b5%ec%9c%bc%eb%a1%9c-%ec%9d%b4%ec%bb%a4%eb%a8%b8%ec%8a%a4-%ec%9b%b9%ec%82%ac%ec%9d%b4%ed%8a%b8-%ec%a0%84%ed%99%98%ec%9c%a8-%ec%b5%9c%ec%a0%81%ed%99%94%ed%95%98%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=2214","title":{"rendered":"UX \ud788\ud2b8\ub9f5\uc73c\ub85c \uc774\ucee4\uba38\uc2a4 \uc6f9\uc0ac\uc774\ud2b8 \uc804\ud658\uc728 \ucd5c\uc801\ud654\ud558\uae30"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694 \ubdf0\uc800\ube14 \uc5f0\uad6c\uc6d0\uc785\ub2c8\ub2e4. \uc624\ub298\uc740&nbsp;\uc774\ucee4\uba38\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ucd5c\uc801\ud654\ud574\uc57c \ud558\ub294 \uc774\uc720\ub97c \ub9d0\uc500\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. \ud2b9\ud788&nbsp;\uc5b4\ub5bb\uac8c \ud558\uba74 &#8216;\ubdf0\uc800\ube14\ub9ac(Beusably)&#8217;\ub85c \uc6f9\uc0ac\uc774\ud2b8 \ub0b4 \uc804\ud658\uc728\uc744 \uc190\uc27d\uac8c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294\uc9c0&nbsp;\uc774\uc57c\uae30\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-f91c2c\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h2><strong>\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 &#8216;\ub370\uc774\ud130 \uc2dc\uac01\ud654&#8217;\uc5d0 \uadf8\uce58\uc9c0\ub9cc,&nbsp;\ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud575\uc2ec\uc740 \uc2dc\uac01\ud654\uac00 \uc544\ub2cc &#8216;\uac00\uc124 \uc218\ub9bd&#8217;\uc785\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud575\uc2ec\uc740 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec &#8216;\ube44\uc988\ub2c8\uc2a4 \ud5a5\uc0c1\uc744 \uc704\ud55c \uac00\uce58&#8217;\ub97c \ubc1c\uacac\ud558\uace0 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec \uc758\uc0ac\uacb0\uc815\uc744 \ud55c \ub4a4 &#8216;\uc2e4\ud589&#8217;\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&nbsp;\ub370\uc774\ud130\uc758 \uac00\uce58\ub97c \ucc3e\uc544\ub0b4\uace0 \uc801\ud655\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \ud2b9\ud788 \ub2e8\uc21c\ud788 \ub370\uc774\ud130\ub97c \ucd94\ucd9c\ud558\uace0 \uc218\uc9d1\ud558\ub294 \uac83\uc5d0\uc11c \uadf8\uce58\ub294 \uac83\uc774 \uc544\ub2c8\ub77c &#8216;\uac00\uc124&#8217;\uc744 \uae30\ubc18\uc73c\ub85c \ubc18\ubcf5\uc801\uc774\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \uac80\uc99d\ud558\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc2e4\ud589\ud560 \ub54c \uc885\uc885 \uc6d0\ud558\uc9c0 \uc54a\ub294 \uacb0\uacfc\uac00&nbsp;\ub098\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac80\uc99d \uacb0\uacfc, \uc124\uc815\ud55c \uac00\uc124\uc774 \ud2c0\ub9b0 \uacbd\uc6b0\uc785\ub2c8\ub2e4.&nbsp;\ud558\uc9c0\ub9cc \uc774\ub97c &#8216;\uc798\ubabb\ub41c \uc131\uacfc&#8217;\ub85c \ubc1b\uc544\ub4e4\uc774\ub294 \uac83\uc774 \uc544\ub2cc, \ubd84\uc11d \uacb0\uacfc\ub97c&nbsp;\uae30\ubc18\uc73c\ub85c &#8216;\uad50\ud6c8\uc810&#8217;\uc744 \uc5bb\uc5b4 \ub2e4\uc74c \uac00\uc124 \uc218\ub9bd \ubc0f \uac80\uc99d \uacfc\uc815\uc73c\ub85c \ub098\uc544\uac00\uc57c \ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc744 \ubc18\ubcf5\ud558\uba70 \uac00\uc124\uc758 \uc815\ud655\uc131\uc744 \ub192\uc5ec\ub098\uac00\ub3c4\ub85d \ud569\uc2dc\ub2e4.<br><br>\uadf8\ub807\ub2e4\uba74 \uc6f9 \uc11c\ube44\uc2a4 \ubd84\uc11d\uc5d0\uc11c\uc758 \uac00\uc124\uc758 \uc815\ud655\ub3c4\ub97c \ub192\uc774\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \ub2e8\uc21c\ud788 &#8216;\uc0ac\uc6a9\uc790\uac00 \uc774\ub7ec\ud55c \uc774\uc720\ub85c \ud589\ub3d9\ud55c&nbsp;\uac83\uc774\uc57c&#8217;\ub77c\ub294 \uc2e4\ubb34\uc790\uc758 \ucd94\uce21\uc5d0 \uae30\ubc18\ud558\ub294 \uac83\uc774 \uc544\ub2cc, UX \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec &#8216;\uc801\ud655&#8217;\ud558\uac8c \uc218\ub9bd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c \ub370\uc774\ud130 \uc2dc\uac01\ud654\uc5d0\ub9cc \uc9d1\uc911\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc2fc \ubd84\uc11d \ud234\uc744 \ub3c4\uc785\ud558\uac70\ub098 \uac1c\ubc1c\uc790\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub370\uc774\ud130\ub97c \ucd94\ucd9c\ud558\uc600\uc9c0\ub9cc \uadf8\uac83\uc73c\ub85c \ub05d\ub098\ub294 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d\uc740 \uc5b4\ub5a4 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\ub294\uac00 \ubcf4\ub2e4, \uadf8 \uacb0\uacfc\ubb3c\uc744 \uae30\ubc18\uc73c\ub85c&nbsp;\ud6a8\uacfc\uc801\uc778 \uc758\uc0ac\uacb0\uc815\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h2><strong>\uc774\ucee4\uba38\uc2a4\ub294&nbsp;<\/strong><strong>\uc804\ud658\uc728\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4.&nbsp;<\/strong><\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c \ub9e4\ucd9c\uc740, \uc0ac\uc6a9\uc790 \uc720\uc785 \uc218\uc640 \uc804\ud658\uc728(Conversion Rate), \uad6c\uc785\ub2e8\uac00\ub97c \uae30\ubc18\uc73c\ub85c \uacb0\uc815\ub429\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\uc6a9\uc790\uac00 \ubc29\ubb38\ud560\uc218\ub85d, \ubc29\ubb38\ud55c \uc0ac\uc6a9\uc790\uac00 \ub9ce\uc774 \uad6c\uc785\ud560\uc218\ub85d, \uc0ac\uc6a9\uc790 \ub2f9 \uad6c\uc785\ud55c \uae08\uc561\uc774 \ub192\uc744\uc218\ub85d \ub9e4\ucd9c\uc740 \uc62c\ub77c\uac11\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubcf4\ud1b5 \uc720\uc785\uc744 \ub298\ub9ac\uac70\ub098 \uac1d\ub2e8\uac00\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 &#8216;\ube44\uc6a9&#8217;\uc774 \ub4ed\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub97c \ub298\ub9ac\uae30 \uc704\ud574 \ub9c8\ucf00\ud305 \ucc44\ub110\uc5d0 \uad11\uace0\ub97c \uc9d1\ud589\ud574\uc57c \ud558\uace0, \uac1d\ub2e8\uac00\ub97c \ub192\uc774\ub824\uba74 \ubcf4\ud1b5 \ud504\ub85c\ubaa8\uc158\uc744 \uc2e4\uc2dc\ud558\uac70\ub098 \ucfe0\ud3f0 \ub4f1\uc744 \ubc1c\ud589\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ube44\uc6a9\uc744 \ub4e4\uc774\uc9c0 \uc54a\uace0 \ub9e4\ucd9c\uc744 \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \ubb34\uc5c7\ubcf4\ub2e4 &#8216;\uc804\ud658\uc728&#8217;\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\uc500\ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1211\" height=\"640\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T134838.581.png\" alt=\"\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c \ube44\uc6a9\uc744 \ub4e4\uc774\uc9c0 \uc54a\uace0 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uae30 \uc704\ud574\uc11c\ub294 \uc804\ud658\uc728\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n\" class=\"wp-image-2215\"\/><figcaption>\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c \ube44\uc6a9\uc744 \ub4e4\uc774\uc9c0 \uc54a\uace0 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uae30 \uc704\ud574\uc11c\ub294 \uc804\ud658\uc728\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74 \uc804\ud658\uc728\uc744 \ub192\uc774\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \uc804\ud658\uacfc \uad00\ub828\ub41c UI\ub97c \uac1c\uc120\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7fc UI \uac1c\uc120 \ubc29\uc548\uc740 \uc5b4\ub5bb\uac8c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uae00 \ub4a4\uc5d0\uc11c \ub354 \uc124\uba85\ud560 \uc608\uc815\uc778\ub370, \ud788\ud2b8\ub9f5(Heatmap)\uc744 \ud65c\uc6a9\ud558\uba74 \uad6c\uccb4\uc801\uc778 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud788\ud2b8\ub9f5\uc73c\ub85c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \ud30c\uc545\ud558\uc5ec \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uac00\uc124\uc744 \uc218\ub9bd\ud558\uace0,&nbsp;\uac80\uc99d \uacfc\uc815\uc5d0\uc11c\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<br><br>A\/B \ud14c\uc2a4\ud2b8\ub294&nbsp;\ub9c8\ucf00\ud305 \ub610\ub294 \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815 \ub2e8\uacc4\uc5d0\uc11c \ub9ce\uc774 \uc4f0\uc774\ub294 \uac1c\ub150\uc73c\ub85c \uc11c\ube44\uc2a4\uc758 \uc2e4\uc81c \uc0ac\uc6a9\uc790\uac00 \ub420 \uc218 \uc788\ub294 \ub450 \uc9d1\ub2e8\uc5d0\uac8c A\uc640 B \uac01\uac01\uc744 \uc81c\uacf5\ud558\uace0 \uc774\uc5d0 \ub300\ud55c \uacb0\uacfc \ucc28\uc774\ub85c A\uc640 B \uc911 \ub354 \ub098\uc740 \uac83\uc744 \ucc3e\uc544\ub0b8\ub2e4\ub294 \ud504\ub85c\uc138\uc2a4\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4. \uc544\ub798 URL\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\"><strong>\ucc38\uace0 \uc544\ud2f0\ud074<\/strong><br><a href=\"https:\/\/m.blog.naver.com\/PostView.nhn?blogId=beusable&amp;logNo=220909549160&amp;proxyReferer=https:%2F%2Fwww.google.co.kr%2F\">https:\/\/m.blog.naver.com\/PostView.nhn?blogId=beusable&amp;logNo=220909549160&amp;proxyReferer=https:%2F%2Fwww.google.co.kr%2F<\/a><\/p>\n\n\n\n<\/br>\n\n\n\n<p>A\/B&nbsp;\ud14c\uc2a4\ud2b8\ub97c&nbsp;\uc2e4\uc2dc\ud558\ub824\uba74 HTML\uc744 \ubcc4\ub3c4\ub85c \ub9cc\ub4e4\uc5b4\uc57c \ud588\uc9c0\ub9cc \ucd5c\uadfc\uc5d0\ub294 \uc774\ub7f0 \ubc88\uac70\ub85c\uc6c0\uc744 \ub35c\uc5b4\uc8fc\ub294 \uc11c\ube44\uc2a4\ub4e4\uc774 \uad49\uc7a5\ud788 \ub9ce\uc774 \ub098\uc640\uc788\uc2b5\ub2c8\ub2e4. AB TASTY, Optimizely, VWO, Google Optimize \ub4f1\uc744 \uc608\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9 \ud398\uc774\uc9c0\uc758 \ub808\uc774\ube14\uc774\ub098 \uc774\ubbf8\uc9c0, \ud3f0\ud2b8 \uc0ac\uc774\uc988 \uc815\ub3c4\ub77c\uba74 \ub2e4\uc74c \ud234\ub4e4\uc744 \ud65c\uc6a9\ud558\uc5ec \uc190\uc27d\uac8c \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1223\" height=\"297\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T135103.116.png\" alt=\"A\/B Test\ub97c \ub3c4\uc640\uc8fc\ub294 \ub2e4\uc591\ud55c \ud234 \uc608\uc2dc \" class=\"wp-image-2216\"\/><figcaption>A\/B Test\ub97c \ub3c4\uc640\uc8fc\ub294 \ub2e4\uc591\ud55c \ud234 \uc608\uc2dc&nbsp;<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ub2e8, A\/B \ud14c\uc2a4\ud2b8 \ud234\uc5d0\ub3c4 \ud3d0\ud574\ub294 \uc788\uc2b5\ub2c8\ub2e4. \ud234\uc774 \uc9c4\ud654\ud558\uba74 \uc9c4\ud654\ud560\uc218\ub85d \ud14c\uc2a4\ud2b8\ub97c \uac04\ub2e8\ud788 \uc2e4\uc2dc\ud558\ub824\ub294 \uacbd\uc6b0\uac00 \ub298\uc5b4\ub098\uba70, \uc774 \ub54c\ubb38\uc5d0 \uc2e4\ubb34\uc790\uc758 &#8216;\ub2e8\uc21c\ud55c \uc0dd\uac01&#8217;\uc744 \uac00\uc124\ub85c \ub0b4\uc138\uc6cc \ud14c\uc2a4\ud2b8\ub85c \uc9c4\ud589\ud558\uace4 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc A\/B \ud14c\uc2a4\ud2b8\ub294 \uc0ac\uc2e4 \uadf8\ub807\uac8c \uac04\ub2e8\ud558\uc9c0 \uc54a\uc73c\uba70 \uc62c\ubc14\ub978 \uac00\uc124\uc744 \uc218\ub9bd\ud574\uc57c\ub9cc \uc131\uacf5\ub960\ub3c4 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h2><strong>\uba85\ud655\ud55c \uac00\uc124 \uc218\ub9bd\uc744 \ub3c4\uc640\uc8fc\ub294 \ud788\ud2b8\ub9f5&nbsp;<\/strong><\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\uc801\ud655\ud55c \uac00\uc124\uc744 \uc218\ub9bd\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \uadf8\uac83\uc774 \uc774\ucee4\uba38\uc2a4\uc758 \uc6f9\ud398\uc774\uc9c0\ub77c\uba74\uc694? \uc704\uc5d0\uc11c\ub3c4 \uc5b8\uae09\ud558\uc600\uc9c0\ub9cc \uc0ac\uc6a9\uc790 \ud604\ud669\uc744 \ubd84\uc11d\ud574\uc57c \ud558\ub294\ub370, \uc774\ub54c \ud788\ud2b8\ub9f5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud788\ud2b8\ub9f5\uc740 \uc0ac\uc6a9\uc790\uc758 \uc815\uc131\uc801\uc778 \ud589\ub3d9\uc744 \uc815\ub7c9\ud654\ud558\uc5ec \uc2dc\uac01\ud654\ud55c \uae30\ubc95\uc73c\ub85c \uc6f9\ub85c\uadf8 \ubd84\uc11d\uc5d0 \uc775\uc219\ud558\uc9c0 \uc54a\uc740 \uc2e4\ubb34\uc790\ub77c\ub3c4 \uc27d\uac8c \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ud30c\uc545\ud558\uace0 \ubb38\uc81c\ub97c \ubc1c\uacac\ud558\uc5ec \uac00\uc124\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud788\ud2b8\ub9f5\uc73c\ub85c \uc0c1\ud488\uc774\ub098 \uce74\ud14c\uace0\ub9ac \ubcc4\ub85c \ub2e4\ub978 \uc0ac\uc6a9\uc790\uc758 \ud2b9\uc9d5\uc744 \ubd84\uc11d\ud558\uc5ec \ube44\uad50\ud558\uba74 \ub354\uc6b1 \uac00\uc124\uc744 \uc218\ub9bd\ud558\uae30 \uc190\uc27d\uc2b5\ub2c8\ub2e4. \uac00\uc124 \uac80\uc99d \uacb0\uacfc\uc5d0\uc11c \ub9e4\ucd9c, \uc8fc\ubb38 \uc218, \uc804\ud658\uc728, \ubc29\ubb38 \ub2f9 \ub9e4\ucd9c \ub4f1\uc744 KPI\ub85c \uc124\uc815\ud55c\ub2e4\uba74 \uc6f9 \uc0ac\uc774\ud2b8\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uac00\uc774\ub4dc\uac00 \ub418\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4.&nbsp;<br><br>\ubdf0\uc800\ube14\uc740 \uc544\ub798 \ub124 \uac00\uc9c0 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4\ub97c \uc81c\uc548\ud569\ub2c8\ub2e4.<br><br><strong>\ud788\ud2b8\ub9f5 \ubd84\uc11d<\/strong> : \ud788\ud2b8\ub9f5\uc744 \ud1b5\ud574 \uc6f9 \ud398\uc774\uc9c0 \ub0b4 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec \ubb38\uc81c\uc810\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4.<br><strong>\uac00\uc124 \uc218\ub9bd<\/strong> : \ubd84\uc11d \uacb0\uacfc\uc5d0 \uae30\ubc18\ud558\uc5ec&nbsp;\ubb38\uc81c \ud574\uacb0\uc744 \uc704\ud55c \uad6c\uccb4\uc801\uc778 \uac00\uc124\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4.<br><strong>\uac00\uc124 \uac80\uc99d<\/strong> : A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uac1c\uc120 \uacb0\uacfc\ub97c \uac80\uc99d\ud569\ub2c8\ub2e4.&nbsp;<br><strong>\ucd5c\uc885 \ubc18\uc601<\/strong> : \ud6a8\uacfc\uac00 \uc88b\uc558\ub358 \uc548\uc744 \ucd5c\uc885\uc801\uc73c\ub85c \ubc18\uc601\ud558\uace0 \uc774 \uacfc\uc815\uc744 \ubc18\ubcf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1201\" height=\"585\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T135310.503.png\" alt=\"\ubdf0\uc800\ube14\uc774 \uc81c\uc548\ud558\ub294 4\uac00\uc9c0 \ud788\ud2b8\ub9f5 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4\" class=\"wp-image-2217\"\/><figcaption>\ubdf0\uc800\ube14\uc774 \uc81c\uc548\ud558\ub294 4\uac00\uc9c0 \ud788\ud2b8\ub9f5 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h2><strong>\ub77c\uc774\ube0c \ud788\ud2b8\ub9f5, \ubdf0\uc800\ube14\ub9ac\ub85c&nbsp;\uc190\uc27d\uac8c \ubd84\uc11d \uacfc\uc815\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\uba3c\uc800 \ud788\ud2b8\ub9f5\uc744 \ubd84\uc11d\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \uc0c1\uc138 \ud589\ub3d9\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4. \uc0c1\uc138\ud55c \ubd84\uc11d \ub0b4\uc6a9\uc740 \uc544\ub798 URL \ub610\ub294 \uc778\uc0ac\uc774\ud2b8 \ube14\ub85c\uadf8 \ub0b4 \ub2e4\ub978 \uae00\ub4e4\uc744 \ud1b5\ud574 \uc790\uc138\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \uc6f9 \uc0ac\uc774\ud2b8 \uc704\uc5d0 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uc2dc\uac01\ud654\ud574\uc8fc\ub294 &#8216;\ubdf0\uc800\ube14\ub9ac&#8217;\ub97c \ud65c\uc6a9\ud558\uba74 \uc720\uc6a9\ud569\ub2c8\ub2e4. \ubb34\ub8cc\uc774\uae30 \ub54c\ubb38\uc5d0 \ub204\uad6c\ub098 \uc27d\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h4><strong>\ubdf0\uc800\ube14\ub9ac\ub85c \ubb34\uc5c7\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\ub294\uac00?<\/strong><\/h4>\n\n\n\n<\/br>\n\n\n\n<p>\ubdf0\uc800\ube14\ub9ac\uc5d0\uc11c\ub294 \ud06c\uac8c \ud074\ub9ad, \ubb34\ube0c, \ub178\ucd9c, \uad00\uc2ec \ud788\ud2b8\ub9f5\uc744 \uc81c\uacf5\ud558\uba70 \uc720\uc785\uacbd\ub85c\ub098 \uc2e0\uaddc\/\uc7ac\ubc29\ubb38, \ub514\ubc14\uc774\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \uc801\uc6a9\ud558\uc5ec \uc0b4\ud3b4\ubcfc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"794\" height=\"545\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T135813.007.png\" alt=\"\ud074\ub9ad \ud788\ud2b8\ub9f5\" class=\"wp-image-2218\"\/><figcaption>\ud074\ub9ad \ud788\ud2b8\ub9f5<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ud074\ub9ad \ud788\ud2b8\ub9f5 : \uc0ac\uc6a9\uc790\uc758 \ucd5c\uc885 \ubaa9\uc801\uc9c0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"794\" height=\"545\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T135834.015.png\" alt=\"\ubb34\ube0c \ud788\ud2b8\ub9f5\" class=\"wp-image-2219\"\/><figcaption>\ubb34\ube0c \ud788\ud2b8\ub9f5<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ubb34\ube0c \ud788\ud2b8\ub9f5 : \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec \ucf58\ud150\uce20\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub9ad \ud788\ud2b8\ub9f5\uacfc \ubb34\ube0c \ud788\ud2b8\ub9f5\uc744 \ud568\uaed8 \ubd84\uc11d\ud558\uba74, \uc0ac\uc6a9\uc790\uac00 \uad00\uc2ec\uc744 \uac00\uc9c4 \ucf58\ud150\uce20\uc5d0 \ube44\ud574 \uc2e4\uc81c \uc5bc\ub9c8\ub098 \uc804\ud658\ud558\uc600\ub294\uc9c0 \ube44\uc728 \ub4f1\uc744 \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. Hover \uc218\uac00 \uc800\uc870\ud55c\ub370 \ud074\ub9ad \uc218\uac00 \ub192\ub2e4\uba74 \uc131\uacfc\uac00 \ub192\uc740 \ucf58\ud150\uce20\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, Hover\uc218\uac00 \ub9ce\uc740\ub370 \ud074\ub9ad \uc218\uac00 \uc800\uc870\ud558\ub2e4\uba74 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud765\ubbf8\ub97c \ub04c\uc9c0\ub9cc \ucd5c\uc885 \ubaa9\uc801\uc9c0\uc640 \uc77c\uce58\ud558\uc9c0 \uc54a\ub294 \ucf58\ud150\uce20\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"794\" height=\"545\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T135918.526.png\" alt=\"\ub178\ucd9c \ud788\ud2b8\ub9f5\" class=\"wp-image-2220\"\/><figcaption>\ub178\ucd9c \ud788\ud2b8\ub9f5<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ub178\ucd9c \ud788\ud2b8\ub9f5 : \ucf58\ud150\uce20\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc5bc\ub9c8\ub098 \ub178\ucd9c\ub418\uc5c8\ub294\uc9c0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"794\" height=\"545\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T135945.669.png\" alt=\"\uad00\uc2ec \ud788\ud2b8\ub9f5\" class=\"wp-image-2221\"\/><figcaption>\uad00\uc2ec \ud788\ud2b8\ub9f5<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uad00\uc2ec \ud788\ud2b8\ub9f5 : \ub178\ucd9c\ub41c \ucf58\ud150\uce20 \uc911 \uc0ac\uc6a9\uc790\uac00 \uc2e4\uc81c\ub85c \uc5bc\ub9c8\ub098 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\uc600\ub294\uc9c0 \uad00\uc2ec\ub3c4\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\">\uc544\ub798 URL\uc5d0\uc11c \uc608\uc2dc\ub97c \ud65c\uc6a9\ud55c \ubd84\uc11d \uacfc\uc815\ub4e4\uc744 \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<br><br><a href=\"https:\/\/brunch.co.kr\/@beusable\/67\">https:\/\/brunch.co.kr\/@beusable\/67<\/a><br><a href=\"https:\/\/brunch.co.kr\/@beusable\/112\">https:\/\/brunch.co.kr\/@beusable\/112<\/a><br><a href=\"https:\/\/brunch.co.kr\/@beusable\/127\">https:\/\/brunch.co.kr\/@beusable\/127<\/a><\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"724\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T140055.779.png\" alt=\"\ubdf0\uc800\ube14\ub9ac\uc758 \ubb34\ube0c \ud788\ud2b8\ub9f5\uc73c\ub85c \uc0b4\ud3b4\ubcf8 \ubdf0\uc800\ube14 \uba54\uc778 \ud398\uc774\uc9c0\" class=\"wp-image-2222\"\/><figcaption>\ubdf0\uc800\ube14\ub9ac\uc758 \ubb34\ube0c \ud788\ud2b8\ub9f5\uc73c\ub85c \uc0b4\ud3b4\ubcf8 \ubdf0\uc800\ube14 \uba54\uc778 \ud398\uc774\uc9c0<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"726\" src=\"http:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2020-04-13T140116.358.png\" alt=\"\ubdf0\uc800\ube14\ub9ac\uc758 \ud074\ub9ad \ud788\ud2b8\ub9f5\uc73c\ub85c \uc0b4\ud3b4\ubcf8 \ubdf0\uc800\ube14 \uba54\uc778 \ud398\uc774\uc9c0\" class=\"wp-image-2223\"\/><figcaption>\ubdf0\uc800\ube14\ub9ac\uc758 \ud074\ub9ad \ud788\ud2b8\ub9f5\uc73c\ub85c \uc0b4\ud3b4\ubcf8 \ubdf0\uc800\ube14 \uba54\uc778 \ud398\uc774\uc9c0<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \uc6f9 \ud398\uc774\uc9c0\uc5d0\uc11c Reporting Heatmap\uc758 \ud398\uc774\uc9c0 \ubdf0(Page view) \uc218\ub97c \ub298\ub9ac\ub294 \uac83\uc774 \ubaa9\ud45c\uc774\uc9c0\ub9cc \uc2e4\uc81c PV\uac00 \ub192\uc9c0 \uc54a\ub2e4\uace0 \ud569\uc2dc\ub2e4. \ubdf0\uc800\ube14\ub9ac \ub77c\uc774\ube0c \ud788\ud2b8\ub9f5\uc73c\ub85c \ubd84\uc11d\ud55c \uacb0\uacfc \uba54\uc778\uc5d0\uc11c Reporting Heatmap\uc73c\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\ub294 9\uac1c\uc758 \uce74\ub4dc UI \uc911 Reporting Heatmap\uc758 Hover\uc218\uac00 \uac00\uc7a5 \ub192\uc9c0\ub9cc \uc2e4\uc81c \ud074\ub9ad\uc740 4\ud68c\ubc16\uc5d0 \uc77c\uc5b4\ub098\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud765\ubbf8\ub97c \ub04c\uc9c0\ub9cc \ucd5c\uc885 \ubaa9\uc801\uc9c0\ub294 \uc544\ub2c8\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ub2e8\uc21c\ud788 Hover \ud574\uc11c \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc5d0\uc11c \uadf8\uce58\uc9c0 \uc54a\uace0 \ud074\ub9ad\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uac1c\uc120 \ubc29\uc548\uc758 \uc801\uc6a9\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uac1c\uc120\ubc29\uc548\uc744 A\/B \ud14c\uc2a4\ud2b8\ub85c \uac80\uc99d\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>CTA\uc758 \ud074\ub9ad \uc218\ub294 \ubb3c\ub860 \ucf58\ud150\uce20,&nbsp;\uc0ac\uc6a9\uc790 \ud750\ub984, \ub9c1\ud06c \ub808\uc774\ube14,&nbsp;\ub808\uc774\uc544\uc6c3 \uac1c\uc120\uc744 \ud1b5\ud55c \uc219\ub3c5\ub960 \ucd5c\uc801\ud654&#8230;.. \uc774 \ubaa8\ub4e0 \uac83\uc774 \uc804\ud658\uc728\uacfc \uc9c1\uacb0\ub429\ub2c8\ub2e4.&nbsp;<br><br>\uc774\ub807\uac8c \ubd84\uc11d \ub2e8\uacc4\ub97c &#8216;\ubc18\ubcf5&#8217;\ud558\uba74\uc11c \uc804\ud658\uc728\uc744 \ucd5c\uc801\ud654\ud558\ub3c4\ub85d \ud558\uc138\uc694.&nbsp;\ubd84\uc11d \uc0ac\uc774\ud074\uc744 \ubc18\ubcf5\ud574\uc11c \ub3cc\ub9ac\uba70 \uc791\uc740 \uc804\ud658(\ub9c8\uc774\ud06c\ub85c \ucee8\ubc84\uc804)\uc744 \ud070 \ucee8\ubc84\uc804\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ub098\uac00\ub294 \uac83\uc774\uc57c 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