{"id":2854,"date":"2018-02-13T15:09:00","date_gmt":"2018-02-13T06:09:00","guid":{"rendered":"https:\/\/www.beusable.net\/blog\/?p=2854"},"modified":"2020-05-07T15:27:45","modified_gmt":"2020-05-07T06:27:45","slug":"a-b%ed%85%8c%ec%8a%a4%ed%8a%b8%eb%a5%bc-%ec%8b%a4%ec%8b%9c%ed%95%a0-%eb%95%8c-%ec%a3%bc%ec%9d%98%ed%95%b4%ec%95%bc-%ed%95%a0-%ec%a0%90-7%ea%b0%80%ec%a7%80","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=2854","title":{"rendered":"A\/B\ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud560 \ub54c \uc8fc\uc758\ud574\uc57c \ud560 \uc810, 7\uac00\uc9c0"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694 \ubdf0\uc800\ube14\uc785\ub2c8\ub2e4. \uc624\ub298\uc740 A\/B\ud14c\uc2a4\ud2b8\uc5d0 \ub300\ud574 \ud55c \ubc88\ucbe4\uc740 \ub4e4\uc5b4\ubcf4\uc558\uc9c0\ub9cc \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud574\uc11c\ub294 \uc81c\ub300\ub85c \uc54c\uc9c0 \ubabb\ud558\ub294 \ubd84, \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc2e4\uc2dc\ud558\uba74 \uc88b\uc744\uc9c0 \ubaa8\ub974\ub294 \ubd84\ub4e4\uc744 \uc704\ud574 \uc9c0\uc2dd \uae00\uc744 \ub098\ub204\uace0\uc790 \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-65e41e\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M3.3 22.1c-.5-.2-.9-.5-1.3-.9-.3-.2-.5-.4-.8-.6.8-.7 1.5-1.3 2.3-2 .9-.7 1.8-1.6 2.4-2.6.1-.1.1-.2 0-.3-.1-.2-.3-.2-.5-.2-1.1.5-2 1.3-2.8 2.2-.8.9-1.7 1.7-2.5 2.5l-.1.1v.1c-.1.2-.1.5.2.6.5.3.9.5 1.4.8.4.3.9.6 1.2 1 .8.7 1.7 1.3 2.6 1.8.1.1.3 0 .4-.1.2-.1.2-.3.1-.5-.8-.8-1.6-1.4-2.6-1.9z\"><\/path><path d=\"M112.3 20c-4.5-.2-9-.3-13.5-.3-2.2 0-4.5-.1-6.7 0s-4.5.2-6.7.1c-4.5 0-9-.1-13.5-.2-1.1 0-2.2 0-3.4.1-1.1.1-2.2.1-3.4.2-2.2 0-4.5 0-6.7-.1-4.5-.1-9 0-13.5-.2-2.2-.1-4.5-.1-6.7 0s-4.5.3-6.7.3c-4.5.1-9-.1-13.5-.1s-9 0-13.5.2c-.1 0-.2.1-.2.2s.1.3.2.3c4.5.1 9 .2 13.5.2s9-.1 13.5-.1c2.2 0 4.5.2 6.7.3 2.2.1 4.5 0 6.7 0 4.5-.1 9 0 13.5-.2 2.2-.1 4.5-.1 6.7-.1 1.1 0 2.2.1 3.4.2 1.1 0 2.2.1 3.4.1 4.5-.1 9-.1 13.5-.2 2.2 0 4.5 0 6.7.1s4.5.1 6.7 0c4.5 0 9-.1 13.5-.3.1 0 .2-.1.2-.2 0-.2-.1-.3-.2-.3zM239.9 20.3c-.8-.9-1.7-1.7-2.5-2.6-.8-.9-1.7-1.7-2.8-2.2h-.3c-.2.1-.2.3-.1.5.6 1.1 1.4 1.9 2.4 2.6.8.6 1.5 1.3 2.3 2-.2.2-.5.4-.8.6-.4.3-.9.6-1.3.9-.9.5-1.8 1.2-2.5 2-.1.1-.1.2-.1.4.1.2.3.2.5.2 1-.5 1.9-1 2.6-1.8.4-.4.8-.7 1.2-1 .4-.3.9-.6 1.4-.8l.1-.1c0-.3.1-.6-.1-.7z\"><\/path><path d=\"M235.7 20.2c0-.1-.1-.3-.2-.3-4.5-.1-9-.2-13.5-.2s-9 .1-13.5.1c-2.2 0-4.5-.2-6.7-.3-2.2-.1-4.5 0-6.7 0-4.5.1-9 0-13.5.2-2.2.1-4.5.1-6.7.1-1.1 0-2.2-.1-3.4-.2-1.1 0-2.2-.1-3.4-.1-4.5.1-9 .1-13.5.2-2.2 0-4.5 0-6.7-.1s-4.5-.1-6.7 0c-4.5 0-9 .1-13.5.3-.1 0-.2.1-.2.2s.1.3.2.3c4.5.2 9 .3 13.5.3 2.2 0 4.5.1 6.7 0s4.5-.2 6.7-.1c4.5 0 9 .1 13.5.2 1.1 0 2.2 0 3.4-.1 1.1-.1 2.2-.1 3.4-.2 2.2 0 4.5 0 6.7.1 4.5.1 9 0 13.5.2 2.2.1 4.5.1 6.7 0s4.5-.3 6.7-.3c4.5-.1 9 .1 13.5.1s9 0 13.5-.2c.1 0 .2-.1.2-.2zM118.3 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.4-.1-.5.1zM124.4 16.1c-.4.6-.8 1.2-1.1 1.8-.4.6-.4 1.3-.8 1.9l-.9 1.8c-.3.6-.5 1.3-.7 2 0 .2 0 .4.2.5.2.2.5.1.7-.1.4-.6.7-1.2 1-1.8.3-.6.5-1.3.8-1.9.2-.6.7-1.2.9-1.9.2-.6.5-1.3.6-2 0-.2 0-.3-.2-.4-.1-.1-.3-.1-.5.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<h2><strong>A\/B\ud14c\uc2a4\ud2b8(A\/B Testing)\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h2>\n\n\n\n<\/br>\n\n\n\n<p>\ub370\uc774\ud130 \ubd84\uc11d\uacfc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c \ub9d0\ud558\ub294 A\/B\ud14c\uc2a4\ud2b8\ub294 &#8216;\uc6f9 \ud398\uc774\uc9c0\uc758 UI, \uce74\ud53c \ubb38\uad6c&#8217; \ub4f1\uc744 2\uac00\uc9c0 \uc774\uc0c1\uc758 \ud328\ud134\uc73c\ub85c \ub098\ub204\uc5b4 (\uc608: A\ud328\ud134, B\ud328\ud134) \uc5b4\ub5a4 \ud328\ud134\uc5d0\uc11c \ub354 \ub192\uc740 \uc804\ud658\uc728\uc744 \ubcf4\uc774\ub294\uc9c0\uc5d0 \ub300\ud574 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ubdf0\uc800\ube14\uc744 \uc608\ub85c \ub4e4\uba74 \ubdf0\uc800\ube14 \ud648\ud398\uc774\uc9c0\ub97c A\ud328\ud134\uacfc B\ud328\ud134\uc774\ub77c\ub294 \ub450 \ud328\ud134\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc774 \uac01\uac01\uc758 \uac08\ub798(\ud398\uc774\uc9c0)\ub85c \uc0ac\uc6a9\uc790\ub97c \ub0b4\ubcf4\ub0b4\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7f0 \ubc29\uc2dd\uc758 A\/B\ud14c\uc2a4\ud2b8\ub97c A\/B Split Testing\uc774\ub77c\uace0 \ubd80\ub974\uae30\ub3c4 \ud569\ub2c8\ub2e4. B\uc548\uc758 \uc804\ud658\uc728\uc774 \ub354 \ub192\uc558\ub2e4\uace0 \ud55c\ub2e4\uba74 \ucd5c\uc885\uc801\uc73c\ub85c \uc6f9 \ud398\uc774\uc9c0\uc5d0 B\uc548\uc744 \ucc44\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. A\/B\ud14c\uc2a4\ud2b8\ub294 \uad6c\uae00 \uc635\ud2f0\ub9c8\uc774\uc988\ucc98\ub7fc \ubb34\ub8cc\ub85c \uc9c0\uc6d0\ud558\ub294 \uc11c\ube44\uc2a4\uac00 \ub9ce\uc544 \ub204\uad6c\ub098 \uc27d\uac8c \ub3c4\uc785\ud560 \uc218 \uc788\uc73c\uba70 \ube44\uc6a9 \ub300\ube44 \ud6a8\uacfc\uac00 \ub192\uc544 \ub9ce\uc740 \uc870\uc9c1\uc5d0\uc11c \uc2e4\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\ub204\uad6c\ub098 \uc27d\uac8c A\/B\ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud560 \uc218 \uc788\uae30\ub294 \ud558\uc9c0\ub9cc \ubb34\uc870\uac74\uc801\uc73c\ub85c \ubc14\ub85c \uc2e4\uc2dc\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. A\/B\ud14c\uc2a4\ud2b8\ub294 \uc2e4\uc2dc\ud560 \ub54c \ubc18\ub4dc\uc2dc \uc8fc\uc758\ud574\uc57c \ud560 \uc810\ub4e4\uc774 \uc874\uc7ac\ud558\ub294\ub370 \uc774 \uc810\ub4e4\uc744 \ub193\uce5c\ub2e4\uba74 \uc62c\ubc14\ub978 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud558\uc600\ub2e4\uace0 \ub9d0\ud560 \uc218 \uc5c6\uc73c\uba70 \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub97c \uc804\ud600 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\uac8c \ub429\ub2c8\ub2e4. \uc5b4\ub5a4 \uac83\ub4e4\uc774 \uc788\ub294\uc9c0 \ubdf0\uc800\ube14\uacfc \uc54c\uc544\ubd05\uc2dc\ub2e4.<\/p>\n\n\n\n<\/br>\n<\/br>\n\n\n\n<h2><strong>A\/B\ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud560 \ub54c \uc8fc\uc758\ud574\uc57c \ud560 \uc810 7\uac00\uc9c0<\/strong><\/h2>\n\n\n\n<\/br>\n\n\n\n<h4><strong>1. \ud14c\uc2a4\ud2b8 \uc2dc\uc791 \uc804 \ubd84\uc11d \ub300\uc0c1 \ud398\uc774\uc9c0\uc5d0 \ubc29\ubb38\uc790\uac00 \ucda9\ubd84\ud788 \uc720\uc785\ub418\ub294\uc9c0 \uac80\ud1a0\ud558\uc138\uc694.<\/strong><\/h4>\n\n\n\n<\/br>\n\n\n\n<p>A\/B\ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud558\uae30 \uc704\ud574\uc11c\ub294 &#8216;\ucda9\ubd84\ud55c Sample Size&#8217;\uac00 \ud655\ubcf4\ub41c \uc0ac\uc774\ud2b8\ub97c\u00a0\uc694\uad6c\ud569\ub2c8\ub2e4. Sample Size\ub294 \ud14c\uc2a4\ud2b8 \ub300\uc0c1 \ud398\uc774\uc9c0\uc758 \ubc29\ubb38\uc790\uc218\ub97c \ub098\ud0c0\ub0b4\ub294\ub370, \u00a0A\/B\ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \ud1b5\uacc4\uc801\uc73c\ub85c \uc758\ubbf8 \uc788\ub294 \ucc28\uac00 \uc0dd\uaca8\uc57c\uc9c0\ub9cc &#8216;\uc2e0\ub8b0&#8217;\ud560 \uc218 \uc788\uac8c \ub418\ubbc0\ub85c \uc774 \ubc29\ubb38\uc790\uc218\ub294 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7fc \uc5b4\ub290 \uc815\ub3c4\uc758 \ubc29\ubb38\uc790\uc218\uac00 \ud544\uc694\ud55c \uac83\uc77c\uae4c\uc694? A\/B\ud14c\uc2a4\ud2b8 \ud234\ub85c \uc720\uba85\ud55c \uc635\ud2f0\ub9c8\uc774\uc990\ub9ac\uc5d0\uc11c\ub294\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/sample-size-calculator\/\">\uc0d8\ud50c \uc0ac\uc774\uc988 \uacc4\uc0b0\uae30<\/a>\ub77c\ub294 \uac83\uc744 \uc81c\uacf5\ud558\uc5ec \ub204\uad6c\ub098 \uc27d\uac8c \ud14c\uc2a4\ud2b8 \uc2dc\uc791 \uc804 \uc5b4\ub290 \uc815\ub3c4\uc758 Sample Size\uac00 \ud544\uc694\ud55c\uc9c0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ubc88 \ud568\uaed8 \uc0b4\ud3b4\ubcfc\uae4c\uc694?<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"699\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-3.png\" alt=\"\uc635\ud2f0\ub9c8\uc774\uc990\ub9ac\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc0d8\ud50c \uc0ac\uc774\uc988 \uacc4\uc0b0\uae30\" class=\"wp-image-2856\"\/><figcaption>\uc635\ud2f0\ub9c8\uc774\uc990\ub9ac\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc0d8\ud50c \uc0ac\uc774\uc988 \uacc4\uc0b0\uae30<\/figcaption><\/figure><\/div>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-advancedlist qubely-block-52be31\"><div class=\"qubely-block-advanced-list  qubely-alignment-left\"><ul class=\"qubely-list qubely-list-type-unordered qubely-list-bullet-check-circle-outline\"><li>\uae30\ubcf8 \uc804\ud658\uc728(Baseline Conversion Rate) : \ud604 \uc804\ud658\uc728<\/li><li>\ucd5c\uc18c\ud55c\uc758 \uac80\ucd9c \uac00\ub2a5 \ud6a8\uacfc(Minimum Detectable Effect) : \ud604 \uc804\ud658\uc728\uc5d0\uc11c \uba87 % \ucc28\uc774\uac00 \ubc1c\uc0dd\ud55c \uc2dc\uc810\uc5d0\uc11c \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uac00 \uc88b\uace0 \ub098\uc05c\uc9c0 \ud310\ub2e8\ud560 \uac83\uc778\uac00<\/li><\/ul><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uc704 \uc774\ubbf8\uc9c0\uc5d0\uc11c\ub294 \uc804\ud658\uc728\uc5d0 20%\uc758 \ucc28\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0 \ud328\ud134 \ubcc4\ub85c 12,000\uc758 \ubc29\ubb38\uc790\uc218\uac00 \ud544\uc694\ud558\ub2e4\uace0 \ud569\ub2c8\ub2e4. \ud604\uc7ac \uc804\ud658\uc728\uc774 3%\uc774\uae30 \ub54c\ubb38\uc5d0 \ud14c\uc2a4\ud2b8 \uc885\ub8cc \uc2dc\uc810\uc5d0\ub294 \ud14c\uc2a4\ud2b8 \ud328\ud134 \uc804\ud658\uc728\uc774 &#8216;3x(1+0.2)=3.6%&#8217; \ub610\ub294 &#8216;3(1-0.2)=2.4&#8217;\uac00 \ub41c\ub2e4\uace0 \uacc4\uc0b0\ud560 \uc218 \uc788\uaca0\ub124\uc694. \ubc29\ubb38\uc790\uc218\uac00 \uc801\uc740 B2B \ud398\uc774\uc9c0\ub77c\uba74 \uac70\uc758 \uc720\uc785\uacbd\ub85c \uc0ac\uc6a9\uc790 \uc911 \uac70\uc758 100%\ub97c \ubaa8\ub450 A\/B\ud14c\uc2a4\ud2b8 \ub300\uc0c1\uc73c\ub85c \uc0bc\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. A\ud328\ud134\uc5d0 50%, B\ud328\ud134\uc5d0 50%\uc758 \ubc29\ubb38\uc790\ub97c \ub0b4\ubcf4\ub0bc \uac83\uc774\ub77c\uace0 \uc124\uc815\ud560 \uc218 \uc788\uaca0\ub124\uc694. \ub610\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ubc29\ubb38\uc790\uc218\uac00 \ubaa8\uc77c \ub54c\uae4c\uc9c0 \ucda9\ubd84\ud55c \uae30\uac04\uc744 \ub450\uace0 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h4><strong>2. \uc6f9 \ud398\uc774\uc9c0\uc758 \uac1c\uc120 \uc0ac\ud56d\uc744 \ubc1c\uacac\ud55c \ud6c4 \uc6b0\uc120\uc21c\uc704\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/strong><\/h4>\n\n\n\n<\/br>\n\n\n\n<p>\uba3c\uc800, \uc5b4\ub5a4 \uc6f9 \ud398\uc774\uc9c0\ub97c \ud14c\uc2a4\ud2b8\ud560 \uac83\uc778\uc9c0 \uc815\ud558\uae30 \uc704\ud574 &#8216;\uc6f9 \uc0ac\uc774\ud2b8&#8217;\uc758 \uc804\ubc18\uc801\uc778 \ubb38\uc81c\uc810\uc744 \uc0b4\ud3b4\ubd05\uc2dc\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud37c\ub110\uc744 \uc0b4\ud3b4\ubcf4\uc558\ub354\ub2c8 \ud68c\uc6d0\uac00\uc785 \ub2e8\uacc4\uc5d0\uc11c \uc804\ud658\uc728\uc774 \uc800\uc870\ud558\ub2e4\uba74 \ud68c\uc6d0\uac00\uc785 \ud398\uc774\uc9c0\ub97c \uc9d1\uc911\uc801\uc73c\ub85c \uac1c\uc120\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. \ud639\uc740 \uc7a5\ubc14\uad6c\ub2c8 \ud398\uc774\uc9c0\uc5d0\uc11c \uc774\ud0c8\ub960\uc774 \ub192\uac70\ub098 \ud2b9\uc815 CTA \ubc84\ud2bc\uc758 \uc804\ud658\uc728\uc774 \uc800\uc870\ud558\ub2e4\uba74 \uc7a5\ubc14\uad6c\ub2c8 \ud398\uc774\uc9c0\uc758 UI, \ubb38\uad6c \ub4f1\uc744 \ud14c\uc2a4\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4. &#8216;\uc785\ub825 \uc591\uc2dd\uc744 5\uac1c\uc5d0\uc11c 3\uac1c\ub85c \uc904\uc600\ub354\ub2c8 \uc804\ud658\uc728\uc774 \uc62c\ub77c\uac08 \uac83\uc774\ub2e4.&#8217;, &#8216;\ud558\ub8e8 \ub9cc\uc5d0 \ubc30\uc1a1\ub41c\ub2e4\ub294 \ubb38\uad6c\ub97c \uac15\uc870\ud558\uba74 \uc804\ud658\uc728\uc774 \uc62c\ub77c\uac08 \uac83\uc774\ub2e4.&#8217; \ub4f1 \ub2e4\uc591\ud55c \ud328\ud134\uc744 \ub9cc\ub4e4\uc5b4 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub530\ub77c \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud328\ud134 \ubcc4 \uc544\uc774\ub514\uc5b4\ub294 \ubcf4\ud1b5 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \ub4f1\uc5d0 \uc77c\uc790\ubcc4\ub85c \uc78a\uc5b4\ubc84\ub9ac\uc9c0 \uc54a\ub3c4\ub85d \uae30\uc785\ud574\ub450\ub294 \uac83\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. \ub610 \uc774\ub807\uac8c \uae30\uc785\ud55c \uc544\uc774\ub514\uc5b4\ub294 \uc870\uc9c1\uacfc \uacf5\uc720\ud558\ub294 \uac83\uc744 \uc78a\uc9c0 \ub9c8\uc138\uc694.<br><br>\uc6f9 \uc0ac\uc774\ud2b8 \uc911 \uc5b4\ub5a4 \ud398\uc774\uc9c0\uac00 \ubcd1\ubaa9 \ud398\uc774\uc9c0\uc778\uc9c0 \ud30c\uc545\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc6f9 \ud398\uc774\uc9c0 \ubcc4 \uc774\ud0c8\ub960\uc744 \uc0b4\ud3b4\ubcf4\uac70\ub098 \uc804\ud658\uc728\uc774 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c0\ub294\uc9c0\ub97c \uc815\ub9ac\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc6f9 \ud398\uc774\uc9c0\uc758 \uc0c1\uc138\ud55c \ubb38\uc81c\uc810\uc740 \ubdf0\uc800\ube14\uc758 \ud788\ud2b8\ub9f5\uc744 \ud65c\uc6a9\ud558\uc5ec \ud30c\uc545\ud558\uc138\uc694. \ubdf0\uc800\ube14\uc5d0\uc11c \ud788\ud2b8\ub9f5\uc73c\ub85c \uc5b4\ub5bb\uac8c \ud68c\uc6d0\uac00\uc785 \ud398\uc774\uc9c0\uc758 \ubb38\uc81c\uc810\uc744 \ubc1c\uacac\ud558\uc600\ub294\uc9c0 <a href=\"https:\/\/brunch.co.kr\/@beusable\/47\">\uc608\uc81c \uae00\uc744 \uc18c\uac1c<\/a>\ud569\ub2c8\ub2e4.<br><br>\ubcf4\ud1b5 \ub2e4\uc74c \ud398\uc774\uc9c0\ub4e4\uc744 \ud14c\uc2a4\ud2b8 \ub300\uc0c1 \ud398\uc774\uc9c0\ub85c \uc120\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-advancedlist qubely-block-49b2e0\"><div class=\"qubely-block-advanced-list  qubely-alignment-left\"><ul class=\"qubely-list qubely-list-type-unordered qubely-list-bullet-check-circle-outline\"><li>\ud2b8\ub798\ud53d\uc774 \ub192\uc740 \ud398\uc774\uc9c0<\/li><li>\uc804\ud658\uacfc \uc9c1\uacb0\ub418\ub294 \ud398\uc774\uc9c0<\/li><li>\ubc18\uc1a1\ub960(Bounce Rate)\uc774 \ub192\uc740 \ud398\uc774\uc9c0<\/li><\/ul><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\ud788\ud2b8\ub9f5 \ubd84\uc11d \uc678\uc5d0\ub3c4 \ud734\ub9ac\uc2a4\ud2f1 \ud3c9\uac00\uc640 \uc0ac\uc6a9\uc790 \ub9ac\uc11c\uce58\ub97c \uc2e4\uc2dc\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ubdf0\uc800\ube14\uc5d0\uc11c\ub294 \ud734\ub9ac\uc2a4\ud2f1 \ud3c9\uac00\ub97c \uc790\uc8fc \uc0ac\uc6a9\ud558\uc5ec \ud0dc\uc2a4\ud06c \uc0c1\uc758 \ubb38\uc81c\uc810\uc744 \ubc1c\uacac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798 \uae00\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\"><a href=\"https:\/\/brunch.co.kr\/@beusable\/66\">UX \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc2dc\ub108\uc9c0\ub97c \ubc1c\ud718\ud558\ub294 &#8216;\ud734\ub9ac\uc2a4\ud2f1 \ud3c9\uac00&#8217;<\/a><\/p>\n\n\n\n<\/br>\n\n\n\n<p>\uc5ec\ub7ec \ubb38\uc81c\uc810\uc744 \ud30c\uc545\ud558\uc600\ub2e4\uba74, \uc804\ud658\uc728\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub3c4, \ud22c\uc785\ub418\ub294 \ub9ac\uc18c\uc2a4\uc5d0 \ub530\ub77c \uc870\uc9c1 \ub0b4\ubd80\uc5d0\uc11c \uc6b0\uc120\uc21c\uc704\ub97c \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h4><strong>3. \uc678\ubd80 \uc694\uc778\uc5d0 \uc88c\uc6b0\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud14c\uc2a4\ud2b8\ub97c \uc124\uacc4\ud558\uace0 \uc2e4\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h4>\n\n\n\n<\/br>\n\n\n\n<p>A\/B\ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud560 \ub54c\ub294 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud560 &#8216;\ud328\ud134&#8217; \uc678\uc5d0\ub294 \ubaa8\ub450 \uac19\uc740 \uc870\uac74\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubc84\ud2bc\uc758 \ubaa8\uc591\uc744 \ubc14\uafb8\ub294 \uac83\uc774 A\/B\ud14c\uc2a4\ud2b8 \ub300\uc0c1\uc774\ub77c\uba74, \ud574\ub2f9 \ubc84\ud2bc\uc758 \ubaa8\uc591 \uc678\uc5d0 \ubaa8\ub4e0 A\ud398\uc774\uc9c0\uc640 B\ud398\uc774\uc9c0\uc758 UI\uac00 \ub3d9\uc77c\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\ub978 \ubd80\ubd84\uae4c\uc9c0 \uac1c\uc120\ud574\ubc84\ub9ac\uba74 \ubc84\ud2bc \ubaa8\uc591\uc744 \ubc14\uafb8\uc5b4\uc11c \uc804\ud658\uc728\uc774 \ub192\uc544\uc84c\ub294\uc9c0\ub97c \uc989\uac01\uc801\uc73c\ub85c \ud310\ub2e8\ud558\uae30 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4. \ub2e4\uc74c\uc73c\ub85c\ub294 &#8216;\uc720\uc785 \uc0ac\uc6a9\uc790\uc758 \uc18d\uc131&#8217;\uc744 \ub3d9\uc77c\ud558\uac8c \ub9de\ucd94\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uac80\uc0c9\uc5d4\uc9c4\uc744 \ud1b5\ud574 \uc790\ubc1c\uc801\uc778 \uc758\uc9c0\uc5d0 \uc758\ud574 \ub4e4\uc5b4\uc628 \uc0ac\uc6a9\uc790\uc778\uc9c0, \uad11\uace0\ub97c \ud1b5\ud574 \uc6b0\uc5f0\ud788 \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\uc778\uc9c0 \ub4f1 \uc720\uc785\uacbd\ub85c\ub97c \ub9de\ucd94\uc5b4\uc57c \ud560 \uac83\uc774\uba70 \uacc4\uc808\uc774\ub098 \ud2b8\ub80c\ub4dc\uc5d0 \ub530\ub77c\uc11c\ub3c4 \uc0ac\uc6a9\uc790\uc758 \uc18d\uc131\uc774 \ubcc0\ud654\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ud14c\uc2a4\ud2b8 \uae30\uac04\uc740 A\ud328\ud134\uacfc B\ud328\ud134 \ubaa8\ub450 \ub3d9\uc77c\ud558\uac8c \ub9de\ucd94\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \uc678\ubd80 \uc694\uc778\uc744 \ucd5c\uc18c\ud654\ud55c \uc0c1\ud0dc\uc5d0\uc11c \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud574\uc57c\ub9cc \uc62c\ubc14\ub978 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<div class=\"wp-block-qubely-advancedlist qubely-block-ef50ba\"><div class=\"qubely-block-advanced-list  qubely-alignment-left\"><ul class=\"qubely-list qubely-list-type-unordered qubely-list-bullet-check-circle-outline\"><li>\ud14c\uc2a4\ud2b8 \uc2dc\uae30\uac00 \ub3d9\uc77c\ud55c\uac00?<\/li><li>\ud0c0\uae43\uc774 \ub3d9\uc77c\ud55c\uac00?<\/li><li>\uc0ac\uc6a9\uc790\uc758 \ubc29\ubb38 \uad6d\uac00 \ub610\ub294 \uc9c0\uc5ed\uc774 \ub3d9\uc77c\ud55c\uac00?\u00a0\u00a0<\/li><\/ul><\/div><\/div>\n\n\n\n<\/br>\n\n\n\n<p>\uc774 \uc678\uc5d0\ub3c4 \ub2e4\uc591\ud55c \uc694\uac74\ub4e4\uc774 \ub9de\ub294\uc9c0\ub97c \ubc18\ub4dc\uc2dc \uc810\uac80\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h4><strong>4. \uc5b4\ub5a4 \ud398\uc774\uc9c0\ub97c \uc2e4\uc2dc\ud574\uc57c \ud560\uc9c0 \ubaa8\ub974\uaca0\ub2e4\uba74 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \uba3c\uc800 \uc9c4\ud589\ud574\ubd05\uc2dc\ub2e4.<\/strong><\/h4>\n\n\n\n<\/br>\n\n\n\n<p>\uc5b4\ub5a4 \ud398\uc774\uc9c0\ub97c A\/B\ud14c\uc2a4\ud2b8\ud574\uc57c \ud560\uc9c0 \uc798 \ubaa8\ub974\uaca0\ub2e4\uba74 \ub79c\ub529 \ud398\uc774\uc9c0\ub85c \ud14c\uc2a4\ud2b8\ud560 \uac83\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. \ubdf0\uc800\ube14\uc774 \uc774 \uae00\uc5d0\uc11c \ub9d0\ud558\ub294 \ub79c\ub529\ud398\uc774\uc9c0\ub294 &#8216;\uc804\ud658\uc728 \uc99d\uac00\ub97c \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \ud398\uc774\uc9c0 (\ubcf4\ud1b5 \ud55c \ud398\uc774\uc9c0)&#8217; \ub4f1\uc744 \uac00\ub9ac\ud0a4\ub294 \ud611\uc758\uc758 \uc758\ubbf8\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uad11\uc758\uc758 \uc758\ubbf8\ub85c\uc368\uc758 \ub79c\ub529\ud398\uc774\uc9c0\ub77c\uba74 &#8216;\ub2e8\uc21c\ud788 \uc0ac\uc6a9\uc790\uac00 \uac00\uc7a5 \uba3c\uc800 \uc0ac\uc774\ud2b8\uc5d0 \ub3c4\ucc29\ud558\uc5ec \ubcf4\ub294 \ud398\uc774\uc9c0&#8217;\uac00 \ub418\uaca0\ub124\uc694. \uc65c \ub79c\ub529\ud398\uc774\uc9c0\ub97c \ucd94\ucc9c\ud560\uae4c\uc694? \ubcf4\ud1b5 \uc774 \ub79c\ub529\ud398\uc774\uc9c0\uc5d0\ub294 \uc804\ud658\uacfc \uc9c1\uacb0\ub418\ub294 \ub9e4\uc6b0 \uc911\uc694\ud55c CTA \ubc84\ud2bc\uc774 \ubc30\uce58\ub418\uc5b4 \uc788\uc744 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubcf4\ud1b5 \uc0ac\uc6a9\uc790\uac00 \uac00\uc7a5 \ub9ce\uc774 \ubcf4\ub294 \ud398\uc774\uc9c0 \uc911 \ud558\ub098\uc774\uae30 \ub54c\ubb38\uc5d0 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ud398\uc774\uc9c0\ub97c \uac1c\uc120\ud55c\ub2e4\uba74 \uc131\uacfc \ub610\ud55c \uac00\uc7a5 \ube68\ub9ac \ub3c4\ucd9c\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \uccab \ud14c\uc2a4\ud2b8\uc5d0 \ub208\uc5d0 \ub744\ub294 \uc131\uacfc\ub97c \uc5bb\uc5b4\ub0b8\ub2e4\uba74 \ub2e4\uc74c \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574 \uc870\uc9c1\uc758 \ud611\uc870\ub97c \ub354 \uc27d\uac8c \uc774\ub04c\uc5b4\ub0bc \uc218\ub3c4 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h4><strong>5. &nbsp;\uacb0\uacfc\uac00 \ub098\uc058\ub2e4\uace0 \ud574\uc11c \ud14c\uc2a4\ud2b8\ub97c \uc911\ub2e8\ud574\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \uad50\ud6c8\uc744 \uc5bb\uc5b4 \ub2e4\uc74c \ud14c\uc2a4\ud2b8\ub97c \uc900\ube44\ud558\uc138\uc694.<\/strong><\/h4>\n\n\n\n<\/br>\n\n\n\n<p>A\/B\ud14c\uc2a4\ud2b8\ub294 \ud55c\ubc88 \uc2e4\uc2dc\ud558\uace0 \ub05d\ub0b4\uc9c0 \uc54a\uace0 \ubc18\ubcf5\uc801\uc778 \uc0ac\uc774\ud074\uc744 \ub3cc\ub824 \uc810\uc9c4\uc801\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud574\ub098\uac08 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uac00 \ub098\uc058\ub2e4\uace0 \ud574\uc11c \uadf8\uac83\uc73c\ub85c \ub05d\ub0b4\uc11c\ub294 \uc548 \ub418\uba70 \uc65c \uacb0\uacfc\uac00 \ub098\ube60\uc84c\ub294\uc9c0 \uad50\ud6c8\uc744 \uc5bb\uc5b4 \ub2e4\uc74c \ud14c\uc2a4\ud2b8\ub97c \uc900\ube44\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \ub3c4\ucd9c\ub41c \uacb0\uacfc \ub610\ud55c \uc815\ub9ac \ud6c4 \uc870\uc9c1\uc5d0 \uacf5\uc720\ud558\ub3c4\ub85d \ud569\uc2dc\ub2e4. \ud398\uc774\uc9c0 \uc804\ud658\uacfc \uad00\ub828\ub41c \uc694\uc18c\uac00 \uc774\ubc88 \ud14c\uc2a4\ud2b8 \ub300\uc0c1\uc774 \uc544\ub2cc \ub2e4\ub978 \uc694\uc778\uc5d0 \uc788\ub294 \uac83\uc774 \uc544\ub2cc\uc9c0, \uc5b4\ub5a4 \ud574\uacb0\ubc29\uc548\uc744 \ub9c8\ub828\ud574\uc57c \ub354\uc6b1 \uc131\uacfc\uac00 \ub192\uc544\uc9c8 \uac83\uc778\uc9c0 \ub4f1\uc744 \uace0\ubbfc\ud574\ubcf4\uc138\uc694.<br><br>A\/B\ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub294 \uc2e0\ub8b0\ub3c4\uac00 95%\ub97c \ub118\uc9c0 \uc54a\uc744 \uacbd\uc6b0 \uc123\ubd88\ub9ac \ud310\ub2e8\ud574\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ub8b0\ub3c4\ub294 \ubcf4\ud1b5 A\/B\ud14c\uc2a4\ud2b8 \ud234\uc5d0\uc11c \ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc640 \ud568\uaed8 \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70 \ubcc4\ub3c4\uc758 \uacc4\uc0b0\uae30\ub85c\ub3c4 \uce21\uc815\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/vwo.com\/blog\/ab-testing-significance-calculator-spreadsheet-in-excel\/\">VWO<\/a>\ub77c\ub294 \uc5c5\uccb4\uc5d0\uc11c\ub294 \uc5d1\uc140 \uc2dc\ud2b8\ub85c \uc774\ub7ec\ud55c \uacc4\uc0b0\uae30\ub97c \ub204\uad6c\ub098 \ub2e4\uc6b4\ub85c\ub4dc\ud560 \uc218 \uc788\uac8c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h4><strong>6. A\/B\ud14c\uc2a4\ud2b8\uac00 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ud6fc\uc190\ud574\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4.<\/strong><\/h4>\n\n\n\n<\/br>\n\n\n\n<p>A\/B\ud14c\uc2a4\ud2b8\ub97c \ud560 \ub54c \ub2e4\uc74c\uc73c\ub85c \uaf2d \uac80\ud1a0\ud574\uc57c \ud558\ub294 \uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ud6fc\uc190\ud574\uc11c\ub294 \uc548\ub41c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. OOO \ud558\uba74 \ud074\ub9ad\ub960\uc774 \uc624\ub978\ub2e4\uace0 \ud558\ub354\ub77c, \ubc84\ud2bc\uc758 \uc0c9\uc0c1\uc740 \uc8fc\ud669\uc0c9\uc774 \uc88b\ub2e4\ub354\ub77c \ub4f1 A\/B\ud14c\uc2a4\ud2b8\uc5d0\ub3c4 \ubb34\uc218\ud55c \ud2b8\ub80c\ub4dc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub97c \uadf8\ub300\ub85c \ubc1b\uc544\ub4e4\uc774\uace0 \uc790\uc0ac \uc11c\ube44\uc2a4\uc5d0 \ubc18\uc601\ud55c\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694? \ub124, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub098 \uac00\uce58\uac00 \ud6fc\uc190\ub418\uc5b4\ubc84\ub9bd\ub2c8\ub2e4. \uc804\ud658\uc728\uc744 \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \uc758\uc9c0\ub294 \uc88b\uc73c\ub098 \ud55c \ubc88 \uc783\uc5b4\ubc84\ub9b0 \ube0c\ub79c\ub4dc \uac00\uce58\ub294 \ub2e4\uc2dc \ub418\ub3cc\ub9ac\uae30\uae4c\uc9c0 \ub9ce\uc740 \ub178\ub825\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc810\uc744 \uc78a\uc9c0 \ub9d0\uc544\uc8fc\uc138\uc694.<br><br>&#8216;\uc65c \uc774\ub807\uac8c \ud45c\ud604\ud574\uc57c\ub9cc \ud074\ub9ad\uc218\uac00 \uc62c\ub77c\uac00\ub294\uac00&#8217;\uc758 &#8216;\uc65c&#8217;\uc5d0 \ud3ec\uc778\ud2b8\ub97c \ub9de\ucd94\uc5b4 \uc790\uc0ac\uc5d0 \uc5b4\ub5bb\uac8c \ub0b4\uc7ac\ud654\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uac80\ud1a0\ud558\uc138\uc694. \uc65c \uc774 \ubb38\uad6c\ub97c \uc0ac\uc6a9\ud574\uc57c\ub9cc \ud558\ub294\uac00, \uc65c \uc774\ub807\uac8c \ud574\uc57c \ud558\ub294\uac00\ub97c \ub0c9\ucca0\ud558\uac8c \ud310\ub2e8\ud558\ub3c4\ub85d \ud569\uc2dc\ub2e4.<\/p>\n\n\n\n<\/br>\n\n\n\n<h4><strong>7. A\/B\ud14c\uc2a4\ud2b8\ub294 \uc218\ub2e8\uc774\uc9c0 \ubaa9\uc801\uc774 \ub418\uc5b4\ubc84\ub824\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/strong><\/h4>\n\n\n\n<\/br>\n\n\n\n<p>6\ubc88\uacfc\ub3c4 \ube44\uc2b7\ud55c \uc774\uc57c\uae30\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. A\/B\ud14c\uc2a4\ud2b8\ub294 \ub2e4\uc591\ud55c \uc0b0\ucd9c\ubb3c\uc744 \ube44\uad50 \ubc0f \uac80\uc99d\ud558\uc5ec \ucd5c\uc120\uc758 \ub514\uc790\uc778 \uc548\uc744 \uc120\ud0dd\ud574\ub098\uac00\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc218\uce58\uc5d0 \ud718\ub458\ub9ac\ub294 \uc21c\uac04 \ub2e4\ub978 \ud55c \uba74\uc740 \uc783\uc5b4\ubc84\ub9ac\ub294 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc0c1\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0\uc5d0\uc11c &#8216;\ud488\uc9c8&#8217;\uc744 \uc8fc\ub85c \uac15\uc870\ud560 \uac83\uc778\uc9c0, &#8216;\uac00\uaca9&#8217; \uce21\uba74\uc744 \uc8fc\ub85c \uac15\uc870\ud560 \uac83\uc778\uc9c0\ub97c \ud14c\uc2a4\ud2b8\ud55c\ub2e4\uace0 \ud569\uc2dc\ub2e4. \uc804\ud658\uc728\uc774 &#8216;\uac00\uaca9&#8217;\uc744 \uac15\uc870\ud558\ub294 \ud398\uc774\uc9c0\uc5d0\uc11c \ud6e8\uc52c \ub192\uc558\ub2e4\uba74 \ub2f9\uc5f0\ud788 \uc0c1\ud488 \uac00\uaca9\uc744 \uacc4\uc18d\ud574\uc11c \uc18c\uad6c \ud574\ub098\uac08 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubc18\ub300\ub85c \uc0c1\ud488\uc758 \uac00\uaca9\ubcf4\ub2e4 \ud488\uc9c8\uc744 \uc911\uc2dc\ud558\ub294 \uc0ac\uc6a9\uc790\ub77c\uba74 \uc5b4\ub5a8\uae4c\uc694? \ub354 \uc774\uc0c1 \uc6f9 \uc0ac\uc774\ud2b8\uc5d0 \ubc29\ubb38\ud558\uc9c0 \uc54a\uaca0\uc8e0. \uadf8 \ubc18\ub300\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \ud488\uc9c8\ub9cc\uc744 \uac15\uc870\ud55c\ub2e4\uba74 \uac00\uaca9\uc801 \ud61c\ud0dd\uc744 \ub354 \ud06c\uac8c \uc6d0\ud558\ub294 \uc0ac\uc6a9\uc790\ub294 \ub5a8\uc5b4\uc838 \ub098\uac08 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<br><br>A\/B\ud14c\uc2a4\ud2b8 \uacb0\uacfc\uc640 \uc218\uce58\uc5d0\ub9cc \ud718\ub458\ub824 \ub354 \ud070 \uac83\uc744 \uc783\uc5b4\ubc84\ub9ac\uc9c0 \uc54a\ub3c4\ub85d \uc870\uc9c1\uc740 \ub04a\uc784\uc5c6\uc774 \ud1a0\ub860\ud574\uc57c \ud558\uba70, \ud56d\uc0c1 \ube44\ud310\ud558\ub294 \uc790\uc138\ub85c \uacb0\uacfc\uc5d0 \ub300\ud574 \ub0c9\ucca0\ud558\uac8c \ud310\ub2e8\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ubc29\ubb38 \uaddc\ubaa8\uac00 \ud070 \uc0ac\uc774\ud2b8\ub77c\uba74 \uc791\uc740 \ubcc0\ud654\uc5d0\ub3c4 \uc0ac\uc6a9\uc790\ub294 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc78a\uc9c0 \ub9d0\uc544\uc8fc\uc138\uc694.<br><br>A\/B\ud14c\uc2a4\ud2b8 \uacfc\uc815\uc744 \ubc18\ubcf5\ud558\uc5ec \uc131\uacfc\ub97c \ud655\uc778\ud558\uac8c \ub418\uba74 A\/B\ud14c\uc2a4\ud2b8 \uc9c4\ud589\uc744 \ud1b5\ud574 \uc804\ud658\uc728\uc744 \uac1c\uc120\ud558\ub294 \uc870\uc9c1\ubb38\ud654\uac00 \uc815\ucc29\ud560 \uc218 \uc788\uac8c \ub418\uace0, \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec \uc758\uc0ac\uacb0\uc815\uc744 \ud558\ub294 \uc870\uc9c1\uc73c\ub85c \uc131\uc7a5\ud558\uac8c \ub429\ub2c8\ub2e4. \uc544\uc9c1 A\/B\ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\uace0 \uacc4\uc2dc\uc9c0 \uc54a\ub2e4\uba74 \uc9c0\uae08 \ubc14\ub85c \uc2dc\ub3c4\ud574\ubcf4\uc2dc\ub294 \uac83\uc740 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n\n\n\n<\/br>\n\n\n\n<p style=\"background-color:#f4f4f4\" class=\"has-background\"><strong>\ucc38\uace0\ud558\uba74 \uc88b\uc740 \uae00<\/strong><br><br><a href=\"https:\/\/brunch.co.kr\/@beusable\/2\">A\/B Testing \ud544\uc694\uc131\uacfc \uc0ac\ub840<\/a><br><a href=\"https:\/\/brunch.co.kr\/@beusable\/3\">A\/B Testing \uc9c4\ud589\ud574\ubcf4\uae30<\/a><br><a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/split-testing\/\">Optimizely : Split Testing Simplified<\/a><\/p>\n\n\n\n<\/br>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.beusable.net\/\"><img loading=\"lazy\" width=\"2250\" height=\"450\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/04\/group@3x.jpg\" alt=\"\" class=\"wp-image-2122\"\/><\/a><\/figure>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>A\/B\ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud558\uae30 \uc804 \ubc18\ub4dc\uc2dc \uc219\uc9c0\ud574\uc57c \ud560 \uc810<\/p>\n","protected":false},"author":1,"featured_media":2855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"true","qubely_interactions":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categories":[42,15],"tags":[166,71,68],"qubely_featured_image_url":{"full":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",1280,960,false],"landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",1000,750,false],"portraits":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",427,320,false],"thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",150,113,false],"medium":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",300,225,false],"medium_large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",768,576,false],"large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",1024,768,false],"1536x1536":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",1280,960,false],"2048x2048":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",1280,960,false],"qubely_landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",1000,750,false],"qubely_portrait":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",427,320,false],"qubely_thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",133,100,false],"neve-blog":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2020\/05\/\u1103\u1161\u110b\u116e\u11ab\u1105\u1169\u1103\u1173-2.png",827,620,false]},"qubely_author":{"display_name":"Beusable","author_link":"https:\/\/www.beusable.net\/blog\/?author=1"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.beusable.net\/blog\/?cat=42\" rel=\"category\">Article<\/a> <a href=\"https:\/\/www.beusable.net\/blog\/?cat=15\" rel=\"category\">UX \ube45\ub370\uc774\ud130 \ubd84\uc11d \uac00\uc774\ub4dc<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B\ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud560 \ub54c \uc8fc\uc758\ud574\uc57c \ud560 \uc810, 7\uac00\uc9c0 | \ubdf0\uc800\ube14<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beusable.net\/blog\/?p=2854\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B\ud14c\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\ud560 \ub54c \uc8fc\uc758\ud574\uc57c \ud560 \uc810, 7\uac00\uc9c0 | \ubdf0\uc800\ube14\" \/>\n<meta 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