{"id":6363,"date":"2024-09-23T18:55:11","date_gmt":"2024-09-23T09:55:11","guid":{"rendered":"https:\/\/www.beusable.net\/blog\/?p=6363"},"modified":"2024-09-23T18:58:48","modified_gmt":"2024-09-23T09:58:48","slug":"%eb%b9%84%ec%a3%bc%ec%96%bc-%ec%95%a0%eb%84%90%eb%a6%ac%ed%8b%b1%ec%8a%a4%eb%a1%9c-%eb%b3%b4%eb%8a%94-%eb%b9%84%ec%a7%80%eb%8b%88%ec%8a%a4-%ea%b2%bd%ed%97%98","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=6363","title":{"rendered":"\ube44\uc8fc\uc5bc \uc560\ub110\ub9ac\ud2f1\uc2a4\ub85c \ubcf4\ub294 \ube44\uc9c0\ub2c8\uc2a4 \uacbd\ud5d8"},"content":{"rendered":"\n<p><strong>\uc548\ub155\ud558\uc138\uc694, \ubdf0\uc800\ube14 \uc0b0\ud559\ud611\ub825 UxU\ud300\uc785\ub2c8\ub2e4!<\/strong><\/p>\n\n\n\n<p>\uc5ec\ub7ec\ubd84,&nbsp;<strong>KPI<\/strong>\ub780 \ub2e8\uc5b4 \ud639\uc2dc \uc54c\uace0 \uacc4\uc2e0\uac00\uc694?&nbsp;<strong>\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c \ud639\uc740 KPI(Key Performance Indicator)<\/strong>\ub294 UX \ubc29\ubc95\ub860(ex. \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uc9c0\ub3c4, \ud37c\uc18c\ub098)\uc640 \ub2ec\ub9ac&nbsp;<strong>\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc704\ud55c &#8216;\ud65c\ub3d9 \uae30\uc900&#8217;\uc774\uc790, &#8216;\ubd84\uc11d \ubaa9\ud45c&#8217;<\/strong>\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<strong>&nbsp;KPI<\/strong>\ub97c \ub3c4\uc785\ud574&nbsp;<strong>&#8216;\ubb34\uc5c7\uc744, \uc5b8\uc81c\uae4c\uc9c0, \ub2ec\uc131\ud560 \uac83\uc778\uac00?&#8217;\ub97c \uc815\ub7c9\ud654\ud558\uace0, \uc774 \uae30\uc900\uc5d0 \ub530\ub77c \uc11c\ube44\uc2a4\ub97c \ub7f0\uce6d\ud558\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ud6c4 \uc6b4\uc601\ud558\uace0 \uac1c\uc120<\/strong>\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \uc774\ub904\ub098\uc57c \ud569\ub2c8\ub2e4!&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\uadf8\ub807\ub2e4\uba74 \uc774\ub7ec\ud55c, \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \ub3c4\uad6c\ub85c\uc11c KPI\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?\u00a0<\/p><p>&#8211; \ucd9c\ucc98.\u00a0\u300e\u00a0Data-Driven\u00a0UX-\ub370\uc774\ud130\uac00 \ub450\ub824\uc6b4 \uc2e4\ubb34\uc790\ub97c \uc704\ud55c \uc785\ubb38\uc11c\u300f, \ud3ec\uadf8\ub9ac\ud2b8, 2019, p.57 &#8211;   <img class=\"wp-image-6366\" style=\"width: NaNpx;\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/\u1105\u1169\u1107\u1169\u11ba.svg\" alt=\"\"><\/p><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>KPI \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/strong><\/h2>\n\n\n\n<p><strong>\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c<\/strong>&nbsp;\ud639\uc740&nbsp;<strong>KPI(Key Performance Indicator<\/strong>)\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \ub2ec\uc131\uc744 \uc704\ud55c \u2018\ud65c\ub3d9 \uae30\uc900\u2019\uc774\uc790 \u2018\ubd84\uc11d \ubaa9\ud45c\u2019\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>KPI\uc5d0 \ub530\ub77c \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uac1c\uc120\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud574 \ub098\uac08 \uc218 \uc788\ub294\ub370\uc694, \uc88b\uc740 KPI\ub294 \uce21\uc815\uacfc \ube44\uad50\ub97c \ud560 \uc218 \uc788\uace0,<\/p>\n\n\n\n<p>\ub204\uad6c\ub098 \uc774\ud574\ud560 \uc218 \uc788\uc5b4\uc57c \ud558\uba70 \ucd5c\uc885\uc801\uc73c\ub85c \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\uc5ec \uae30\uc5c5\uc758 \ud589\ub3d9\uc744 \uc77c\uc73c\ud0ac \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \uc704\ud574\uc11c\ub294 \uc9c0\ud45c\ub97c \ud1b5\ud574 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\ub294\uc9c0 \uc54c \uc218 \uc5c6\ub294 \ud5c8\ubb34 \uc9c0\ud45c\uac00 \uc544\ub2cc \uc870\uc9c1\uc758 \ubaa9\ud45c\uc5d0 \ub9de\uac8c KPI\ub97c \u2018\uc81c\ub300\ub85c \uc815\ud558\ub294 \uac83\u2019\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubdf0\uc800\ube14\uc740 \uc774\ub7ec\ud55c KPI\ub97c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec \uc218\ub9bd\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7fc \ubdf0\uc800\ube14\uacfc \ud568\uaed8 \uc870\uc9c1\uc758 \ubaa9\ud45c\uc5d0 \ub9de\ub294 KPI\ub97c \uc218\ub9bd\ud558\ub294 \ubc29\ubc95\uc744 \uad6d\ub0b4 OTT \uc11c\ube44\uc2a4 \uc0ac\ub840(A\uc0ac &amp; B\uc0ac)\ub97c \ud1b5\ud574 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-2ca9df\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2><strong>\ud83d\udda5\ufe0f (1) A\uc0ac\uc758 \uc0ac\ub840<\/strong><\/h2>\n\n\n\n<h4><strong><em>A\uc0ac\uc758 \ubaa9\ud45c\ub294 &#8220;\uc120\uc21c\ud658&#8221;<\/em><\/strong><br><\/h4>\n\n\n\n<p>A\uc0ac\uc758 \uacbd\uc6b0,&nbsp;<strong>OTT \uc11c\ube44\uc2a4\uc640 \ud568\uaed8 \ubc30\uc1a1\uacfc \ubc30\ub2ec\uc774\ub77c\ub294 \uc720\ud1b5 \uc0ac\uc5c5<\/strong>\uc744 \uc9c4\ud589\ud558\uace0 \uc788\ub294 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub4e4\uc758 \uc8fc\uc694 KPI\ub294 \u201c<strong>\uc120\uc21c\ud658<\/strong>\u201d\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac83\uc740&nbsp;<strong>[\ubc30\uc1a1\u2192OTT\u2192\ubc30\uc1a1]<\/strong>\uc758 \uad6c\uc870\ub85c \uc5f0\uc18d\ub418\uc5b4 \uc218\uc775\uc774 \ucc3d\ucd9c\ub418\ub294 \uad6c\uc870\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uc790\uba74, \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574\uc11c OTT \uc11c\ube44\uc2a4\ub85c\uc758 \uc720\uc785\uc774 \ub418\uace0, OTT \uc11c\ube44\uc2a4\uc758 \uc774\uc6a9\uc744 \ud1b5\ud574 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\ud574 \uad6c\ub3c5 \uc720\uc9c0\ub85c \uc774\uc5b4\uc9c0\uace0, \uadf8\ub9ac\uace0 \uc774\uac83\uc774 \uacb0\uad6d \ud0c0 \ucc44\ub110\uc744 \ud1b5\ud55c OTT \uc11c\ube44\uc2a4 \uc720\uc785\uc774 \ubc30\uc1a1 \uc11c\ube44\uc2a4\uc5d0\uc11c\uc758 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uacfc\uc815\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub530\ub77c\uc11c A\uc0ac\uac00 \uc120\uc21c\ud658\uc774\ub77c\ub294 \ubaa9\ud45c \ub2ec\uc131\uc744 \ud655\uc778\ud558\uae30 \uc704\ud55c \uc9c0\ud45c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-background-color has-background\">1. \ud574\ub2f9 \uc5ec\uc815\uc744 \uac00\uc9c4 \uc720\uc800\uc758 \uc22b\uc790\uac00 \ub298\uc5b4\ub0ac\ub294\uac00?<br>2. \ud574\ub2f9 \uc5ec\uc815\uc744 \uc9c4\ud589\ud558\uc9c0 \ubabb\ud558\uace0 \uc774\ud0c8\ud55c \uc720\uc800\uc758 \uc22b\uc790\ub97c \uc904\uc600\ub294\uac00?<br>3. OTT\uc5d0\uc11c \ud65c\ubc1c\ud558\uac8c \ud65c\ub3d9\ud558\ub294 \uc720\uc800\uc77c\uc218\ub85d, \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub85c \uc804\ud658\ud558\ub294 \ube44\uc728\uc774 \ub192\uc740\uac00?<br>4. \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \ud65c\ubc1c\ud558\uac8c \uc4f0\ub294 \uc720\uc800\uc77c\uc218\ub85d, OTT\ub85c \uc804\ud658\ud558\ub294 \ube44\uc728\uc774 \ub192\uc740\uac00?<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-f3af52\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h3><strong>\uc120\uc21c\ud658<\/strong>\uc744&nbsp;\ubdf0\uc800\ube14\uc744 \ud1b5\ud574 \ud655\uc778\ud558\ub294 \ubc29\ubc95<\/h3>\n\n\n\n<h4>\ud83d\udcfa STEP 1 |&nbsp; &nbsp;Journeymap\uc5d0\uc11c \uc120\uc21c\ud658\uc758 \uc5ec\uc815\uc744 \uac00\uc9c4 \uc720\uc800 \uc22b\uc790 \ud655\uc778\ud558\uae30<\/h4>\n\n\n\n<p>\uc6b0\uc120 \uc9c0\ud45c 1,2\ubc88\uc744 joureny map \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud65c\uc6a9\ud574\uc11c \ud655\uc778\ud574\ubcf4\ub824\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc804\uccb4 \uc911 \uc120\uc21c\ud658\uc758 \uc591\uc744 \ud655\uc778\ud558\uae30 \uc704\ud574\uc11c\ub294, \uc6b0\uc120 \uc720\uc785\ub41c \uc0ac\uc6a9\uc790 \uc911\uc5d0\uc11c [\ubc30\uc1a1\u2192OTT\u2192\ubc30\uc1a1]\uc758 \uc5ec\uc815\uc744 \uc9c0\ub2cc \uc720\uc800\ub9cc\uc744 \ud544\ud130\ub9c1\ud574\uc11c \ud655\uc778\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ub2c8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc5f4\uc5b4, \uc720\uc785\uacbd\ub85c\ub97c \uc804\uccb4\ub85c \uc124\uc815\ud558\uace0 \uc544\ub798\uc640 \uac19\uc774 \uc5ec\uc815\uc744 \uc124\uc815\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/ljrBe\/btsIWTQJNKO\/H84rQHmN2bfGYKIWVKuq51\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uc124\uc815\uc744 \uc644\ub8cc\ud558\uc168\ub098\uc694? \uadf8\ub807\ub2e4\uba74 \ub9c8\uc9c0\ub9c9 \/delivery\uc758 \uc9c0\ud45c \ubc15\uc2a4\uc758 \uc138\uc158 \uc218\ub97c \ud1b5\ud574\uc11c \uc804\uccb4 \uc720\uc785\uc790 \uc911 \uc704\uc758 \uc5ec\uc815\uc744 \ud1b5\ud574 \uc0ac\uc6a9\ud55c \uc720\uc800\uc758 \uc22b\uc790\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uacbd\ub85c\ub85c \uc6c0\uc9c1\uc778 \uc720\uc800\uac00 \ub9ce\uc744\uc218\ub85d, A\uc0ac\uc758 \uc11c\ube44\uc2a4 \ub0b4 \uc120\uc21c\ud658\uc758 \uc815\ub3c4\uac00 \uc0c1\uc2b9\ud588\ub2e4\uace0 \ud3c9\uac00\ud560 \uc218 \uc788\uaca0\ub124\uc694. \ub610\ud55c \uac01\uac01\uc758 \ub2e8\uacc4\uc5d0\uc11c\uc758 \uc22b\uc790\ub97c \ud1b5\ud574\uc11c \uba87 \uba85\uc774\ub098 \uc774\ud0c8\ud588\ub294\uc9c0\ub3c4 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc544\ub798\uc758 \uacbd\uc6b0, \ubc30\uc1a1 \uc11c\ube44\uc2a4 \uc720\uc785\uc790 55\uba85 \uc911 \uc624\uc9c1 7\uba85\ub9cc\uc774 \uc120\uc21c\ud658 \uc5ec\uc815\uc744 \uc9c4\ud589\ud588\uace0, \uac00\uc7a5 \ud06c\uac8c \uc5ec\uc815\uc744 \uc774\ud0c8\ud55c \uac83\uc740 [\ubc30\uc1a1\u2192ott]\ub85c \ub118\uc5b4\uac00\ub294 \uacfc\uc815\uc774\ub124\uc694. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0 \ub300\ud55c \uac1c\uc120\uc744 \uc704\ud574 \ubc30\uc1a1 \uc11c\ube44\uc2a4 \ud654\uba74\uc5d0\uc11c ott\ub85c \ub118\uc5b4\uac00\ub294 cta \ubc84\ud2bc\uc758 \uac15\uc870 \uc815\ub3c4\ub97c \ub192\uc77c \uac83\uc744 \uace0\ub824\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/uzn7n\/btsIXeNJl9y\/9gzWizY4qkJXgXMKZQzxkk\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<h4>\ud83d\udcfa STEP 2 | Heatmap\uc5d0\uc11c \uc120\uc21c\ud658\uc758 \ud6a8\uacfc\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \ud655\uc778\ud558\uae30<\/h4>\n\n\n\n<p>\uc9c0\ud45c 3,4\ubc88\uc740 \ud788\ud2b8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ud655\uc778\ud574\ubcf4\ub824\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba3c\uc800 3\ubc88 \uc9c0\ud45c\ub97c \ud655\uc778\ud574 \ubcfc\uae4c\uc694? \ud788\ud2b8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc\ub85c \uc774\ub3d9\ud574, \/ott\uc5d0 \ud574\ub2f9\ud558\ub294 \ud788\ud2b8\ub9f5 \ubd84\uc11d\uc744 \uc5f4\uc5b4, &nbsp;<strong><u>Segmenting CTA<\/u>\ub97c<\/strong>&nbsp;\ud074\ub9ad\ud574 \uc8fc\uc138\uc694. \uc88c\uce21 \ud654\uba74\uc5d0\uc11c ott\uc5d0\uc11c \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub85c \uc804\ud658\uc5d0 \ud574\ub2f9\ud558\ub294 CTA \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\uba74, \ud574\ub2f9 \uc804\ud658\uc5d0 \uc131\uacf5\ud55c \uc720\uc800\ub4e4\uc5d0 \ub300\ud55c \ubd84\uc11d\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub2f5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \uc6b0\uce21\uc758&nbsp;<strong>CTA User Analysis\ub97c \ud1b5\ud574, \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub85c\uc758 \uc804\ud658\uacfc ott \uc11c\ube44\uc2a4 \ud65c\ub3d9\ub7c9\uc758 \uc0c1\uad00\uad00\uacc4<\/strong>\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \uc544\ub798\uc758 \ud3c9\uade0 \uccb4\ub958 \uc2dc\uac04\uc744 \ud1b5\ud574\uc11c, \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub85c \uc804\ud658\ud55c \uc720\uc800\ub4e4\uc774 \ud3c9\uade0\ubcf4\ub2e4 \ub354 \ub192\uc740 OTT \ud654\uba74 \uccb4\ub958\uc2dc\uac04\uc744 \uac00\uc9c0\uace0 \uc788\uc74c \ud655\uc778\ud560 \uc218 \uc788\uaca0\ub124\uc694. \uc989, \ubc30\uc1a1\uae4c\uc9c0 \uc120\uc21c\ud658\ud558\ub294 \uc720\uc800\ub4e4\uc774 \ub354 \ub9ce\uc740 ott \uc11c\ube44\uc2a4 \uc0ac\uc6a9\ub7c9\uc744 \uac00\uc9c4\ub2e4\uace0 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/dzTYWU\/btsIVMroUds\/rkwUTbxKUOCR8ClBpuvNbk\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>&nbsp;\ub610\ud55c \ud574\ub2f9 CTA\ub97c \ub204\ub978 \uc720\uc800\uc640 \ub204\ub974\uc9c0 \uc54a\uc740 \uc720\uc800\uc758 \ud65c\ub3d9\uc744 \ube44\uad50\ud558\uc5ec, \ubc30\uc1a1\uc73c\ub85c\uc758 \uc804\ud658\uc5d0 \uc131\uacf5\ud55c \uc720\uc800\uc758 ott \uc11c\ube44\uc2a4 \ud65c\ub3d9 \ud589\ud0dc\uc5d0 \ub300\ud574 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798\ub294 \uc21c\uc11c\ub300\ub85c \ubc30\uc1a1\uc73c\ub85c \uc804\ud658\ud55c \uc720\uc800\uc640 \uadf8\ub807\uc9c0 \uc54a\uc740 \uc720\uc800\uc758 \ud788\ud2b8\ub9f5\uc785\ub2c8\ub2e4. \uc804\ud658\uc5d0 \uc131\uacf5\ud55c \uc720\uc800\ub294 \uc808\ubc18 \uc774\uc0c1\uc774 \uaf64 \uc544\ub798\uae4c\uc9c0<\/p>\n\n\n\n<p>\uc2a4\ud06c\ub864\uae4c\uc9c0 \ub0b4\ub824 ott \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\uc9c0\ub9cc, \ubc30\uc1a1\uc73c\ub85c\uc758 \uc804\ud658\uc744 \ud558\uc9c0 \uc54a\ub294 \uc720\uc800\uc758 \uacbd\uc6b0, \ub354 \uc9e7\uac8c \uc2a4\ud06c\ub864\uc744 \ub0b4\ub824 ott \ucf58\ud150\uce20 \uc18c\ube44\ub7c9\uc774 \uc801\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/bTrRkR\/btsIXJ0UrHD\/ogHWisEn6dfbdpVJBkZSy1\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/ocJVu\/btsIWQl7287\/MJ2kdLGQRbE397xTMM0dbk\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>4\ubc88 \uc9c0\ud45c \ud655\uc778\uc744 \uc704\ud574\uc11c\ub294 \uc704\uc758 \uacfc\uc815\uc744&nbsp;<strong>\/delivery<\/strong>\uc5d0 \ub300\ud574&nbsp;<strong>Segmenting CTA \uae30\ub2a5<\/strong>\uc744 \uc0ac\uc6a9\ud558\uba74 \ub429\ub2c8\ub2e4. \uc774\ubc88\uc5d0\ub294 \ubc30\uc1a1\uc5d0\uc11c ott\ub85c \uc804\ud658\ud558\ub294 \ubc84\ud2bc\uc744 CTA\ub85c \uc124\uc815\ud574 \ubd84\uc11d\uc744 \uc9c4\ud589\ud558\uba74 \ub418\uaca0\uc8e0?<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-68fc07\"><div class=\"qubely-block-divider \"><div class=\"qubely-block-divider-style-fill\"><\/div><\/div><\/div>\n\n\n\n<h2><strong>\ud83d\udda5\ufe0f (2) B\uc0ac\uc758 \uc0ac\ub840&nbsp;<\/strong><\/h2>\n\n\n\n<h4><strong><em>B\uc0ac\uc758 \ubaa9\ud45c\ub294 &#8220;\ud65c\uc131\ud654 \uc720\uc800\uc218 \uc99d\ub300&#8221;<\/em><\/strong><br><br>&nbsp;<\/h4>\n\n\n\n<p>&nbsp;B\uc0ac\uc758 \uacbd\uc6b0,&nbsp;<strong>\uad6c\ub3c5\ud615 \uc694\uae08\uc81c\uc640 \uad11\uace0 \uc0c1\ud488<\/strong>\uc744 \ud1b5\ud574 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \uc788\ub294 \uae30\uc5c5\uc785\ub2c8\ub2e4. B\uc0ac\ub294 \uc548\uc815\uc801\uc778 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \uad11\uace0 \uc0ac\uc5c5\uc5d0 \ud070 \ud798\uc744 \ub4e4\uc774\uace0 \uc788\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<strong><u>&nbsp;B\uc0ac\ub294 \uc791\ub144\uc5d0 \uad11\uace0 \uc0c1\ud488\uc758 \uc77c\ubd80\uc778 \uc2e4\uc2dc\uac04 \ub77c\uc774\ube0c \ucc44\ub110\uc744 \ubb34\ub8cc\ub85c \uc804\ud658\ud558\uace0 \uad11\uace0 \uc694\uae08\uc81c(AVOD)\ub97c \ucd9c\uc2dc\ud558\uba70 MAU\ub97c \ub192\uc774\ub294 \uc804\ub7b5\uc744 \ub0b4\uc138\uc6b0\uae30\ub3c4 \ud558\uc600\ub294\ub370\uc694,<\/u><\/strong>&nbsp;\uc774\ub294 \uc11c\ube44\uc2a4 \uad6c\ub3c5\uc5d0 \ub300\ud55c \uc7a5\ubcbd\uc744 \ub0ae\ucd94\uba74\uc11c \ucd94\uac00\uc801\uc778 \uc218\uc775\uc744 \uac00\uc838\uc640 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c B\uc0ac\uc758 \uc0c1\ud669\uc744 \ubbf8\ub8e8\uc5b4 \ubcfc \ub54c \uc774\ub4e4\uc758&nbsp;<strong>\uc8fc\uc694 KPI\ub294 \u201c\ud65c\uc131\ud654 \uc720\uc800\uc218 \uc99d\ub300\u201d\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\ub530\ub77c\uc11c B\uc0ac\uac00 \u201c\ud65c\uc131\ud654 \uc720\uc800\uc218 \uc99d\ub300\u201d\ub97c \uc704\ud574 \ud655\uc778 \uac00\ub2a5\ud55c \uc9c0\ud45c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-background-color has-background\">1. \uc11c\ube44\uc2a4 \uccb4\ub958 \uc2dc\uac04\uc774 \uc99d\uac00\ud558\uc600\ub294\uac00?<br>2. \uc2e0\uaddc \uc720\uc785\uc790\uac00 \uc2e4\uc81c\ub85c \uc99d\ub300\ud558\uc600\ub294\uac00?<br>3. \uc2e0\uaddc \uc720\uc785\uc790\uac00 \ub5a0\ub098\uc9c0 \uc54a\uace0 \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \ub0a8\uc544\uc788\ub294\uac00?<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-64bfe0\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h3><strong>\ud65c\uc131\ud654 \uc720\uc800\uc218<\/strong>\ub97c&nbsp;\ubdf0\uc800\ube14\uc744 \ud1b5\ud574 \ud655\uc778\ud558\ub294 \ubc29\ubc95<\/h3>\n\n\n\n<h4>\ud83d\udcfa &nbsp;STEP&nbsp; 1 | \uc11c\ube44\uc2a4 \uccb4\ub958 \uc2dc\uac04 \uc99d\uac00 \ud655\uc778<\/h4>\n\n\n\n<p>&nbsp;\ucf58\ud150\uce20 \uc11c\ube44\uc2a4\ub294 \uccb4\ub958 \uc2dc\uac04\uacfc \uae34\ubc00\ud55c \uad00\uacc4\ub97c \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub97c \ud1b5\ud574 \ucd94\uac00\uc801\uc778 \uc218\uc775\uc744 \ubc8c\uc5b4\ub4e4\uc774\uace0 \uc788\ub294 \bB\uc0ac\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \ud398\uc774\uc9c0\uc5d0 \uc624\ub798 \uccb4\ub958\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uad11\uace0\uac00 \uc18c\ube44\ub420 \ud655\ub960\uc744 \ub192\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ubb34\ub8cc \uc2a4\ud2b8\ub9ac\ubc0d \ud398\uc774\uc9c0\uc758 \uccb4\ub958 \uc2dc\uac04\uc774 \uc99d\uac00\u2219\uc720\uc9c0\ud558\ub294 \uac83\uc740<\/p>\n\n\n\n<p>\ud5a5\ud6c4 \uc720\ub8cc \uad6c\ub3c5\uc790 \ubc0f \uad11\uace0 \ud611\ucc2c \uc99d\uac00\uc5d0 \uae30\uc5ec\ud558\uae30\uc5d0 \ud574\ub2f9 \uc9c0\ud45c\ub294 \ub354\uc6b1 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7fc \uc0ac\uc6a9\uc790\uc758 \ud3c9\uade0 \uccb4\ub958 \uc2dc\uac04\uc744 \ud788\ud2b8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \ud655\uc778\ud574\ubcf4\ub824 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/dCUq5Z\/btsIURUaKqL\/wrazmcElg15CTQZNbtN0AK\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ud3c9\uade0 \uccb4\ub958\uc2dc\uac04 \uc9c0\ud45c\ub97c \ud655\uc778\ud558\uace0 \uc2f6\ub2e4\uba74&nbsp;<strong>\ud788\ud2b8\ub9f5 \ub300\uc2dc \ubcf4\ub4dc\uc758 Analytics \uba54\ub274<\/strong>\uc5d0\uc11c \uc77c\uc790\ubcc4\ub85c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucc38\uace0\ub85c \ubdf0\uc800\ube14\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ub85c\uc9c1\uc744 \ud1b5\ud574 \ud3c9\uade0 \uccb4\ub958 \uc2dc\uac04\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong><u>\ud83d\udccc \ubdf0\uc800\ube14\uc5d0\uc11c \ud3c9\uade0 \uccb4\ub958 \uc2dc\uac04 \uae30\uc900<\/u><\/strong><br>: \uc804\ud658\ud558\uac70\ub098 \uc774\ud0c8\ud558\uae30 \uc804\uae4c\uc9c0 \uc0ac\uc6a9\uc790\uac00 \uba38\ubb34\ub294 \uccb4\ub958\uc2dc\uac04\uc73c\ub85c 30\ubd84\uac04 \uc778\ud130\ub799\uc158 \uc5c6\uc73c\uba74 \ub9cc\ub8cc(\uc774\ud0c8)\ub418\uba70 \uccb4\ub958\uc2dc\uac04\uc740 30\ubd84\uc73c\ub85c \uce21\uc815\ub429\ub2c8\ub2e4.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/vUcoK\/btsIXobD96W\/n0ZBgudLWUnQz2vLiMHwC0\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ucd94\uac00\uc801\uc73c\ub85c \uad11\uace0\uac00 \ub4e4\uc5b4\uac00\ub294 \uc5ec\ub7ec \ud398\uc774\uc9c0\uc758 \uccb4\ub958 \uc2dc\uac04\uc744 \ubd84\uc11d\ud558\uace0 \uc2f6\ub2e4\uba74 \uc800\ub2c8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc \ub0b4 \uace0\uac1d \uc5ec\uc815\uc744 \ud655\uc778\ud558\uba70 \uac01 \uc5ec\uc815\uc758 \uccb4\ub958 \uc2dc\uac04\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4>\ud83d\udcfa &nbsp;STEP&nbsp; 2 | \uc2e0\uaddc \uc720\uc785\uc790 \uc218\uc758 \uc99d\uac00 \ud655\uc778<\/h4>\n\n\n\n<p>&nbsp;\ud65c\uc131\ud654 \uc720\uc800\uc218\uc758 \uc99d\uac00\ub97c \ud655\uc778\ud558\uae30 \uc704\ud574\uc11c\ub294 \uccb4\ub958 \uc2dc\uac04\uc744 \ud1b5\ud574 \ud65c\uc131\ud654 \uc0c1\ud0dc\ub97c \ud655\uc778\ud558\ub294 \uac83\uc5d0\uc11c \ub098\uc544\uac00 \uc2e4\uc81c\ub85c \uc720\uc800 \uc218\uc758 \ubcc0\ud654\uac00 \uc788\uc5c8\ub294\uc9c0\ub97c \ud655\uc778\ud558\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7fc \uc2e0\uaddc \uc720\uc785\uc790 \uc218\uc758 \uc99d\uac00\ub97c \uc5b4\ub5bb\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub294\uc9c0 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud788\ud2b8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/qcmPk\/btsIXnDNZIQ\/z6QufbSj9HsQdsm9dxqTG0\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ud788\ud2b8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc \ub0b4 analytics\ub97c \uc0b4\ud3b4\ubcf4\uba74&nbsp;<strong>UV \uc9c0\ud45c<\/strong>\ub97c \ud1b5\ud574 \uc27d\uac8c \uc2e0\uaddc \ubc29\ubb38\uc790\uc758 \ubcc0\ud654\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. UV \uc9c0\ud45c\ub294 \uc21c \ubc29\ubb38\uc790 \uc218\ub85c 1\uba85\uc758 \ubc29\ubb38\uc790\uac00 \uc5ec\ub7ec \ubc88 \ud398\uc774\uc9c0\ub97c \uc694\uccad\ud558\ub354\ub77c\ub3c4 \uc21c\uc218\ud55c \ud1b5\uacc4\ub97c \uc704\ud574 \uc911\ubcf5\ub418\ub294 \uac12\uc744 \uc81c\uac70\ud558\uace0 1\ubc88\uc758 \ubc29\ubb38 \uae30\ub85d\uc73c\ub85c\ub9cc \uc7a1\uc544 \ub098\ud0c0\ub0b8 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ubdf0\uc800\ube14 \ub0b4\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 UV \uc9c0\ud45c\uc758 \uadf8\ub798\ud504\ub97c \ubcf4\uba74, \uc6b0\uce21 \uc0c1\ub2e8\uc758 \uc0c1\uc138 \uc9c0\ud45c\ub4e4\uc744 \ud074\ub9ad\ud558\uba74 \ubcf4\uace0\uc790 \ud558\ub294 \uc2e0\uaddc\/\uc7ac\ubc29\ubb38 UV\ub9cc\uc744 \uac78\ub7ec\uc11c\ub3c4 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4><strong>\ud83d\udcfa &nbsp;STEP&nbsp; 3 | \uad6c\ub3c5\uc790 \uc218 \ud639\uc740 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub85c\uc758 \uc804\ud658 \uc99d\uac00 \ud655\uc778&nbsp;<\/strong><\/h4>\n\n\n\n<p>&nbsp;B\uc0ac\uc758 \uc8fc \uc218\uc785\uc6d0\uc740 \uad6c\ub3c5\ud615 \uc694\uae08\uc81c\uc774\uae30 \ub54c\ubb38\uc5d0 \ubb34\ub8cc \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uac00 \ub2e8\uc21c\ud788 \uccb4\ub958 \uc2dc\uac04\uacfc \uc720\uc785\uc790\uc218\uc758 \ubcc0\ud654\ub97c \uc8fc\ub294\ub370 \uadf8\uce58\uc9c0 \uc54a\uace0.<\/p>\n\n\n\n<p>\ucda9\uc131 \uace0\uac1d\uc73c\ub85c\uc11c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc720\ub8cc \uad6c\ub3c5\uc790\uc218\uc758 \uc99d\uac00\ub294 \uc774\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub294 \ud558\ub098\uc758 \uc9c0\ud45c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><em>\uadf8\ub807\ub2e4\uba74&nbsp;<strong>\ubdf0\uc800\ube14<\/strong>\uc744 \ud1b5\ud574 \uc774\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815 \uac00\ub2a5\ud560\uae4c\uc694?<br><\/em><br>&nbsp;<\/p>\n\n\n\n<p>B\uc0ac\ub294 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 OTT \uc11c\ube44\uc2a4\ub85c \ub300\ub2e4\uc218\uc758 \uc0ac\uc6a9\uc790\uac00 B\uc0ac \ub0b4 \ub3c5\uc810 \ud639\uc740 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub97c \ubcf4\uae30 \uc704\ud574 \uad6c\ub3c5\uc744 \ud558\uace0<\/p>\n\n\n\n<p>\uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.&nbsp;<strong>\ub530\ub77c\uc11c \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub4e4\uc744 \ub77d\uc778(lock-in)\ud558\ub294 \ud3ec\uc778\ud2b8\ub85c\uc11c \ub3c5\uc810 \ud639\uc740 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub85c\uc758 \uc804\ud658\uc740 \ucda9\uc131 \uace0\uac1d \uc99d\uac00\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub294 \uc720\uc758\ubbf8\ud55c \uc218\uce58\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong>&nbsp;\uadf8\ub7fc \ud574\ub2f9 \uc9c0\ud45c\ub97c \ud788\ud2b8\ub9f5\uc744 \ud1b5\ud574 \uc5b4\ub5bb\uac8c \ud655\uc778 \uac00\ub2a5\ud55c\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/pRdKq\/btsIWvJmjbM\/sTykUMTGNK06Tw6PjmbB41\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ub3c5\uc810 \ud639\uc740 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub85c\uc758 \uc804\ud658\uc744 \ud655\uc778\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\uc6a9\uc790\uac00 \uadf8 \uc601\uc0c1\uc744 \ubcf4\uae30 \uc704\ud574 \u201c\uc7ac\uc0dd \ubc84\ud2bc\uc744 \ud074\ub9ad\ud588\ub294\uac00\u201d\ub85c \ud655\uc778\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.&nbsp;<strong>\ub530\ub77c\uc11c \ub3c5\uc810 \ubc0f \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \ud398\uc774\uc9c0\uc758 \ub77c\uc774\ube0c \ud788\ud2b8\ub9f5\uc758&nbsp;<\/strong><strong>\ud074\ub9ad \ud788\ud2b8\ub9f5<\/strong><strong>\uc744 \ud1b5\ud574 \ub3c5\uc810 \ud639\uc740 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub85c \uc804\ud658\uc744 \uc77c\uc5b4\ub098\uace0 \uc788\uc74c\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p><strong>\ud83d\udca1<\/strong><em>&nbsp;<u>\uc5ec\ub7ec \ud398\uc774\uc9c0\uc758 \uc804\ud658\uc728\uc744 \ube44\uad50\ud574\ubcf4\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694?<\/u><br>: Joureny map \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \uc5ec\ub7ec \ud398\uc774\uc9c0\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc804\ud658\uc728\uc744 \ube44\uad50 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-2d3be2\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/bOGzCF\/btsJwy5EDq7\/kBWRhSOWxhAnadFOEvemX0\/tfile.svg\" alt=\"\"\/><\/figure>\n\n\n\n<p>&nbsp;\uc704\uc758 \uc0ac\ub840\ub97c \ud1b5\ud574&nbsp;<strong>\uad6d\ub0b4 OTT \uc11c\ube44\uc2a4\uac00 \ubdf0\uc800\ube14\uc744 \ud65c\uc6a9\ud558\uc5ec \uc870\uc9c1\uc758 \ubaa9\ud45c\uc5d0 \ub9de\ub294 KPI\ub97c \uc218\ub9bd\ud558\uace0 \ubd84\uc11d\ud558\ub294 \ubc29\ubc95<\/strong>\uc744 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><strong>A\uc0ac<\/strong>\ub294 \ubc30\uc1a1\uacfc OTT \uc11c\ube44\uc2a4\uc758 \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ud1b5\ud574 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \uc774\ub97c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc758 \uc120\uc21c\ud658 \uace0\ub9ac\ub85c \uc5f0\uacb0\uc2dc\ud0a4\uace0\uc790 \ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc800\ub2c8\ub9f5\uacfc \ud788\ud2b8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud65c\uc6a9\ud558\uc5ec \uac01 \ub2e8\uacc4\uc758 \uc774\ud0c8\ub960\uacfc \uc804\ud658\uc728\uc744 \ubd84\uc11d\ud568\uc73c\ub85c\uc368, \uad6c\uccb4\uc801\uc778 \uac1c\uc120 \ubc29\uc548\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc18\uba74,&nbsp;<strong>B\uc0ac<\/strong>\ub294 \ud65c\uc131\ud654 \uc720\uc800 \uc218 \uc99d\ub300\ub97c \ubaa9\ud45c\ub85c \ud558\uc5ec \uc11c\ube44\uc2a4 \uccb4\ub958 \uc2dc\uac04, \uc2e0\uaddc \uc720\uc785\uc790 \uc218, \uadf8\ub9ac\uace0 \uad6c\ub3c5\uc790 \uc218 \uc99d\uac00\ub97c \uc8fc\uc694 KPI\ub85c \uc124\uc815\ud558\uc600\uc2b5\ub2c8\ub2e4. B\uc0ac\ub294 \ud788\ud2b8\ub9f5\uacfc \uc800\ub2c8\ub9f5 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9 \ud328\ud134\uacfc \uccb4\ub958 \uc2dc\uac04\uc744 \ubd84\uc11d\ud558\uace0, \uc2e0\uaddc \uc720\uc785\uc790\uc640 \ucda9\uc131 \uace0\uac1d\uc73c\ub85c\uc758 \uc804\ud658\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70, \uad6c\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><em>\uc774\ucc98\ub7fc \ubdf0\uc800\ube14\uc744 \ud1b5\ud574 KPI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ub9bd\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uacfc\uc815\uc740 \uc870\uc9c1\uc758 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \ud070 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p>KPI\ub294 \ub2e8\uc21c\ud55c \uce21\uc815 \uc9c0\ud45c\ub97c \ub118\uc5b4\uc11c, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc911\uc694\ud55c \uc9c0\uce68\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc815\ud655\ud55c KPI \uc124\uc815\uacfc \ubd84\uc11d\uc744 \ud1b5\ud574 \uc870\uc9c1\uc758 \ubaa9\ud45c\ub97c \uba85\ud655\ud788\ud558\uace0, \ub354 \ub098\uc544\uac00 \uc9c0\uc18d\uc801\uc778 \uc131\uacfc \ud5a5\uc0c1\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc11c\ube44\uc2a4\uc758 \uc131\uc7a5\uc5d0 \uc788\uc5b4\uc11c \uc11c\ube44\uc2a4\uc758 \ub860\uce6d\ub9cc\ud07c \uc911\uc694\ud55c \ub2e8\uacc4\uac00 \ubc14\ub85c \uc11c\ube44\uc2a4\uc758 \uc6b4\uc601\uc785\ub2c8\ub2e4. KPI\ub294 \uc11c\ube44\uc2a4\uac00 \uc81c\ub300\ub85c \uc6b4\uc601\ub418\uace0 \uc788\ub294\uc9c0, \ucc98\uc74c\uc5d0 \uc124\uc815\ud55c \ubb38\uc81c\ub97c \uc81c\ub300\ub85c \ud574\uacb0\ud558\uace0 \uc788\ub294\uc9c0 \ud310\uac00\ub984\ud558\uac8c \ud574\uc8fc\ub294 \uc9c0\ud45c\uac00 \ub418\uc5b4\uc90d\ub2c8\ub2e4. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\ubdf0\uc800\ube14<\/strong>\uc744 \ud1b5\ud574 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud574 \ubcf4\uc138\uc694!<\/p>\n\n\n\n<div class=\"wp-block-qubely-image qubely-block-2dad56\"><div class=\"qubely-block-image  qubely-image-layout-simple\"><div class=\"qubely-image-media qubely-vertical-alignment-center qubely-horizontal-alignment-center\"><figure><div class=\"qubely-image-container\"><a href=\"https:\/\/forum.beusable.net\/ko\"><img class=\"qubely-image-image\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/07\/\u1111\u1169\u1105\u1165\u11b7-\u1107\u1162\u1102\u1165_03.png\" alt=\"\"\/><\/a><\/div><\/figure><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>\uc548\ub155\ud558\uc138\uc694, \ubdf0\uc800\ube14 \uc0b0\ud559\ud611\ub825 UxU\ud300\uc785\ub2c8\ub2e4! \uc5ec\ub7ec\ubd84,&nbsp;KPI\ub780 \ub2e8\uc5b4 \ud639\uc2dc \uc54c\uace0 \uacc4\uc2e0\uac00\uc694?&nbsp;\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c \ud639\uc740 KPI(Key Performance Indicator)\ub294 UX \ubc29\ubc95\ub860(ex. \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uc9c0\ub3c4, \ud37c\uc18c\ub098)\uc640 \ub2ec\ub9ac&nbsp;\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc704\ud55c &#8216;\ud65c\ub3d9 \uae30\uc900&#8217;\uc774\uc790, &#8216;\ubd84\uc11d \ubaa9\ud45c&#8217;\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;KPI\ub97c \ub3c4\uc785\ud574&nbsp;&#8216;\ubb34\uc5c7\uc744, \uc5b8\uc81c\uae4c\uc9c0, \ub2ec\uc131\ud560 \uac83\uc778\uac00?&#8217;\ub97c \uc815\ub7c9\ud654\ud558\uace0, \uc774 \uae30\uc900\uc5d0 \ub530\ub77c \uc11c\ube44\uc2a4\ub97c \ub7f0\uce6d\ud558\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ud6c4 \uc6b4\uc601\ud558\uace0 \uac1c\uc120\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \uc774\ub904\ub098\uc57c \ud569\ub2c8\ub2e4!&nbsp; \uadf8\ub807\ub2e4\uba74 \uc774\ub7ec\ud55c, \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc&hellip;&nbsp;<a href=\"https:\/\/www.beusable.net\/blog\/?p=6363\" class=\"\" rel=\"bookmark\">\ub354 \ubcf4\uae30 &raquo;<span class=\"screen-reader-text\">\ube44\uc8fc\uc5bc \uc560\ub110\ub9ac\ud2f1\uc2a4\ub85c \ubcf4\ub294 \ube44\uc9c0\ub2c8\uc2a4 \uacbd\ud5d8<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categories":[15],"tags":[106,94,83,13,253],"qubely_featured_image_url":{"full":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",1280,720,false],"landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",1200,675,false],"portraits":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",540,304,false],"thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",150,84,false],"medium":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",300,169,false],"medium_large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",768,432,false],"large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",1024,576,false],"1536x1536":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",1280,720,false],"2048x2048":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",1280,720,false],"qubely_landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",1200,675,false],"qubely_portrait":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",540,304,false],"qubely_thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",140,79,false],"neve-blog":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2024\/09\/UXO3.png",930,523,false]},"qubely_author":{"display_name":"Beusable","author_link":"https:\/\/www.beusable.net\/blog\/?author=1"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.beusable.net\/blog\/?cat=15\" rel=\"category\">UX \ube45\ub370\uc774\ud130 \ubd84\uc11d \uac00\uc774\ub4dc<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ube44\uc8fc\uc5bc \uc560\ub110\ub9ac\ud2f1\uc2a4\ub85c \ubcf4\ub294 \ube44\uc9c0\ub2c8\uc2a4 \uacbd\ud5d8 | \ubdf0\uc800\ube14<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beusable.net\/blog\/?p=6363\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ube44\uc8fc\uc5bc \uc560\ub110\ub9ac\ud2f1\uc2a4\ub85c \ubcf4\ub294 \ube44\uc9c0\ub2c8\uc2a4 \uacbd\ud5d8 | \ubdf0\uc800\ube14\" \/>\n<meta property=\"og:description\" content=\"\uc548\ub155\ud558\uc138\uc694, \ubdf0\uc800\ube14 \uc0b0\ud559\ud611\ub825 UxU\ud300\uc785\ub2c8\ub2e4! \uc5ec\ub7ec\ubd84,&nbsp;KPI\ub780 \ub2e8\uc5b4 \ud639\uc2dc \uc54c\uace0 \uacc4\uc2e0\uac00\uc694?&nbsp;\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c \ud639\uc740 KPI(Key Performance Indicator)\ub294 UX \ubc29\ubc95\ub860(ex. \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uc9c0\ub3c4, \ud37c\uc18c\ub098)\uc640 \ub2ec\ub9ac&nbsp;\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc704\ud55c &#8216;\ud65c\ub3d9 \uae30\uc900&#8217;\uc774\uc790, &#8216;\ubd84\uc11d \ubaa9\ud45c&#8217;\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;KPI\ub97c \ub3c4\uc785\ud574&nbsp;&#8216;\ubb34\uc5c7\uc744, \uc5b8\uc81c\uae4c\uc9c0, \ub2ec\uc131\ud560 \uac83\uc778\uac00?&#8217;\ub97c \uc815\ub7c9\ud654\ud558\uace0, \uc774 \uae30\uc900\uc5d0 \ub530\ub77c \uc11c\ube44\uc2a4\ub97c \ub7f0\uce6d\ud558\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ud6c4 \uc6b4\uc601\ud558\uace0 \uac1c\uc120\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \uc774\ub904\ub098\uc57c \ud569\ub2c8\ub2e4!&nbsp; 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