{"id":6739,"date":"2026-01-08T19:28:13","date_gmt":"2026-01-08T10:28:13","guid":{"rendered":"https:\/\/www.beusable.net\/blog\/?p=6739"},"modified":"2026-01-08T19:35:48","modified_gmt":"2026-01-08T10:35:48","slug":"%ea%b8%b0%eb%8a%a5%ed%99%9c%ec%9a%a9-%eb%b7%b0%ec%a0%80%eb%b8%94%ec%9d%98-targets-utm-%ed%8c%8c%eb%9d%bc%eb%af%b8%ed%84%b0-%ea%b8%b0%eb%8a%a5%ec%9d%84-%ec%9d%b4%ec%9a%a9%ed%95%b4-%ec%86%90","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=6739","title":{"rendered":"[\uae30\ub2a5\ud65c\uc6a9] \ubdf0\uc800\ube14\uc758 &#8216;Targets&#8217;, &#8216;UTM \ud30c\ub77c\ubbf8\ud130&#8217; \uae30\ub2a5\uc744 \uc774\uc6a9\ud574 \uc190\uc27d\uac8c \uc131\uacfc\ubd84\uc11d\ud558\uae30"},"content":{"rendered":"\n<h3>\ub204\uad6c\ub098 \ub370\uc774\ud130 \ubd84\uc11d\uc744<br>\uc790\uc720\uc790\uc7ac\ub85c \ud560 \uc218 \uc788\ub3c4\ub85d!<\/h3>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-1c3063\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p>\uc548\ub155\ud558\uc138\uc694.<br>\ub204\uad6c\ub098 \uc27d\uac8c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ubdf0\uc800\ube14 \ud300\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<h4><strong>\ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \uc2f6\uc740\ub370, \ubcf5\uc7a1\ud55c \ubd84\uc11d \ub3c4\uad6c \ub54c\ubb38\uc5d0 \uc5b4\ub824\uc6c0\uc744 \ub290\ub07c\uc2dc\ub098\uc694? <\/strong><\/h4>\n\n\n\n<p>\uc5b4\ub824\uc6c0\uc744 \ub290\ub07c\uace0 \uacc4\uc2e4 \uc5ec\ub7ec\ubd84\uc744 \uc704\ud574  Journey Map\uc758 <strong>&#8216;Targets&#8217;<\/strong> \uae30\ub2a5\uacfc <strong>&#8216;UTM \ud30c\ub77c\ubbf8\ud130&#8217;<\/strong>\ub97c \ud65c\uc6a9\ud55c\u00a0\uad11\uace0 \uc131\uacfc \ubd84\uc11d \uc0ac\ub840\ub97c \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud574\ub2f9 \uae30\ub2a5\ub4e4\uc744 \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud305 \uc131\uacfc \ubd84\uc11d\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uc9c0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-f7d77c\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2>1. \ub4e4\uc5b4\uac00\uae30 \uc55e\uc11c, \ubdf0\uc800\ube14 &#8211; Beusable\uc744 \uc18c\uac1c\ub4dc\ub9bd\ub2c8\ub2e4.\u00a0<\/h2>\n\n\n\n<p>\ubdf0\uc800\ube14(Beusable)\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8 (UX) \ub370\uc774\ud130\ub97c \uc815\ub7c9\uc801\uc778 \uc218\uce58\ub85c \ubd84\uc11d\ud558\uace0, \uc2dc\uac01\ud654\ud558\uc5ec \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294\u00a0UX \ub370\uc774\ud130 \ubd84\uc11d \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubdf0\uc800\ube14\uc744 \uad6c\uc131\ud558\ub294 UX Heatmap\uacfc Journey Map \ub450 \uac00\uc9c0\uc758 \ud575\uc2ec \uc11c\ube44\uc2a4\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1730098062344.png\" alt=\"\"\/><figcaption>Journey Map \uc11c\ube44\uc2a4 \uc18c\uac1c \uc774\ubbf8\uc9c0<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1730098062725.png\" alt=\"\"\/><figcaption>UX Heatmap \uc11c\ube44\uc2a4 \uc18c\uac1c \uc774\ubbf8\uc9c0<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-22d267\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2>2. \ud0c0\uae43 &#8211; &#8216;Targets&#8217; \uae30\ub2a5\uc774\ub780?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1731395888208.png\" alt=\"\"\/><figcaption>\uc2e4\uc81c Target \ud654\uba74 \uc774\ubbf8\uc9c0<\/figcaption><\/figure>\n\n\n\n<p>&#8216;Targets&#8217;\uc740 \ubdf0\uc800\ube14 Journey Map\uc758 \uae30\ub2a5 \uc911 \ud558\ub098\ub85c, <strong>\ud2b9\uc815 \ud398\uc774\uc9c0\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uc5ec\uc815\uacfc \ud574\ub2f9 \ud398\uc774\uc9c0 \uc774\ud6c4 \uc0ac\uc6a9\uc790\uac00 \uc774\ub3d9\ud558\ub294\u00a0\uacbd\ub85c<\/strong>\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc774 \uae30\ub2a5\uc744 \ud1b5\ud574 <strong>\uac00\uc124\uc774 \uc544\ub2cc \uc2e4\uc81c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud37c\ub110\uc744 \uc124\uc815<\/strong>\ud560 \uc218 \uc788\uace0, \ubaa9\ud45c \ud398\uc774\uc9c0\uae4c\uc9c0 \ub3c4\ub2ec\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc774\ud0c8\ub960\uc774\u00a0\ub192\uc740 \ud398\uc774\uc9c0\ub97c \ucc3e\uc544 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc608\uc0c1\uce58 \ubabb\ud55c \uc131\uacfc\ub97c \ub0b4\ub294 \uad6c\uac04\uc744 \ud55c\ub208\uc5d0 \ud655\uc778\ud560 \uc218 \uc788\uc5b4\uc11c \ub9e4\uc6b0 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub9ac\uace0 Targets \uae30\ub2a5\uacfc \ud568\uaed8 UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ud65c\uc6a9\ud558\uba74 \uad11\uace0 \uc131\uacfc\uae4c\uc9c0 \ud6a8\uacfc\uc801\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<br>\ud65c\uc6a9 \uc0ac\ub840\ub294 4\ubc88\uc5d0\uc11c \uc790\uc138\ud788 \ubcf4\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><em>Targets \uae30\ub2a5\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\ub2e4\uba74?<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2165\">\uc5ec\uae30<\/a>\uc5d0\uc11c \ud655\uc778\ud574\uc8fc\uc138\uc694!<\/em><\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-d62e1c\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2>3. &#8216;UTM \ud30c\ub77c\ubbf8\ud130&#8217;\ub780?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/biZCz4\/btsCyJUqRYs\/9sINH5xOo69ZV4PbEbV0a0\/img.png\" alt=\"\"\/><figcaption>UTM &#8220;Medium&#8221; \ud30c\ub77c\ubbf8\ud130 \uc124\uba85 \uc774\ubbf8\uc9c0&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>UTM\uc740 <strong>\u2018Urchin Tracking Module\u2019<\/strong>\uc758 \uc57d\uc790\ub85c, <strong>\uace0\uac1d\uc774 \uc5b4\ub5a4 \uacbd\ub85c\ub97c \ud1b5\ud574 \uc11c\ube44\uc2a4\uc5d0 \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c \ucd94\uc801<\/strong>\ud558\ub294\u00a0\ucf54\ub4dc\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ucd1d 5\uac00\uc9c0 \ud30c\ub77c\ubbf8\ud130\ub85c \uad6c\uc131\ub41c UTM\uc744 \ud1b5\ud574 URL\uc5d0 \uac01\uae30 \ub2e4\ub978 \uc815\ubcf4\ub97c \uc785\ub825\ud558\uba74, <strong>\uc720\uc785 \ucc44\ub110, \ucea0\ud398\uc778, \ud0a4\uc6cc\ub4dc \ub4f1\uc744 \uae30\ubc18\uc73c\ub85c\u00a0\uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \ubd84\uc11d<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc5ec\ub7ec \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub3d9\uc2dc\uc5d0 \uad11\uace0\ub97c \uc9c4\ud589\ud560 \ub54c \uc5b4\ub290 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\uac00 \ub354 \ub9ce\uc740\uc9c0\ub97c \uc190\uc27d\uac8c \ud30c\uc545\ud560 \uc218\u00a0\uc788\ub294\ub370\uc694, \uc774\ucc98\ub7fc UTM \ucf54\ub4dc\ub294 \uc6f9\uc0ac\uc774\ud2b8 \uc8fc\uc18c \ub4a4\uc5d0 \ubd99\uc5b4 <strong>\uac01\uac01\uc758 \uad11\uace0\ub098 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ub370 \ud070 \uc5ed\ud560<\/strong>\uc744 \ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ubdf0\uc800\ube14\uc5d0\uc11c\ub294 UTM\ud30c\ub77c\ubbf8\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uc5ec\uc815\uc744 \uc138\uadf8\uba3c\ud2b8\ud558\uc5ec \ubd84\uc11d\ud560 \uc218 \uc788\uc5b4, \ub204\uad6c\ub098 \uc190\uc27d\uac8c \ud074\ub9ad \uba87 \ubc88\ub9cc\uc73c\ub85c\ub3c4 \uad11\uace0 \uc131\uacfc\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud83d\udcc8<\/p>\n\n\n\n<p><em>&#8216;UTM \ud30c\ub77c\ubbf8\ud130&#8217;\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\ub2e4\uba74?<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/1663\">\uc5ec\uae30<\/a>\uc5d0\uc11c \ud655\uc778\ud574\uc8fc\uc138\uc694!<\/em><\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-991a19\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2>4. Targets \uae30\ub2a5\uacfc UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \uc131\uacfc \ubd84\uc11d\ud558\uae30<\/h2>\n\n\n\n<h4><strong>Notice!<\/strong><\/h4>\n\n\n\n<p><em>\uc774\b \uae00\uc740 \ubc31\ub144\ud654\ud3b8\uc758 \uc2e4\uc81c \ubd84\uc11d \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70, \uc774\ub294 \ubc31\ub144\ud654\ud3b8\uacfc \ub2f9\uc0ac\uc758 \uc5c5\ubb34\ud611\uc57d \ubc0f \uc815\ubcf4\uc81c\uacf5\ud65c\uc6a9 \ub3d9\uc758\ub97c \uae30\ubc18\uc73c\ub85c\u00a0\ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\ud574\ub97c \ub3d5\uae30 \uc704\ud574 \uc77c\ubd80 \uc774\ubbf8\uc9c0 \ubc0f \ub370\uc774\ud130\ub97c \uac00\uacf5\ud558\uc5ec \uc0ac\uc6a9\ud558\uc600\uc74c\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.<\/em><br><br><em>\u2022 \uc11c\ube44\uc2a4\uba85 : \ubc31\ub144\ud654\ud3b8<\/em><br><em>\u2022 \ubd84\uc11d\uae30\uac04 : 2024\ub144 8\uc6d4 15\uc77c ~ 9\uc6d4 30\uc77c (6\uc8fc\uac04)<\/em><br><em>\u2022 \ud65c\uc6a9\uae30\ub2a5 : Journey Map &#8211; Targets, Marketing(UTM\ud30c\ub77c\ubbf8\ud130)<\/em><\/p>\n\n\n\n<p><strong>\ud65c\uc6a9 \uc0ac\ub840 \ub300\uc0c1\uc740 \u2018\ubc31\ub144\ud654\ud3b8\u2019<\/strong>\uc73c\ub85c, <strong>\uac74\uac15\ud558\uace0 \uace0\uae09\uc2a4\ub7ec\uc6b4 \ub2f5\ub840\ub5a1 \uc120\ubb3c\ub85c \uc720\uba85\ud55c <\/strong>\ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4.<br>\ub5a1 \uc120\ubb3c\uc138\ud2b8 1\uc704 \ube0c\ub79c\ub4dc\ub85c, \ub2f9\uc77c\uc0dd\uc0b0\ud55c \ub5a1\uc744 \uc6d0\ud558\ub294 \ub0a0\uc5d0 \uc2e0\uc120\ud558\uac8c \ubc1b\uc544\ubcfc \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c\u00a0\uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u00a0<a href=\"https:\/\/www.100yearshop.co.kr\/\"><em><strong><u>\ubc31\ub144\ud654\ud3b8 \uc0ac\uc774\ud2b8 \ubc14\ub85c\uac00\uae30<\/u><\/strong><\/em><\/a><\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-df9cc2\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p><strong><em>Targets\uae30\ub2a5\uacfc UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ud568\uaed8 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 \uc131\uacfc \ubd84\uc11d \uc0ac\ub840 \uc18c\uac1c<\/em><\/strong><\/p>\n\n\n\n<h5 class=\"has-neve-link-hover-color-color has-text-color\"><strong>[\ubd84\uc11d \ubaa9\ud45c]\u00a0<\/strong><br><strong>\ub124\uc774\ubc84\uc640 SNS(\uc778\uc2a4\ud0c0\uadf8\ub7a8&amp;\ud398\uc774\uc2a4\ubd81) \ub458 \uc911 \uc5b4\ub514\uc11c \uc720\uc785\ub41c \uace0\uac1d\uc774\u00a0<\/strong><br><strong>&#8216;\uc8fc\ubb38\uc644\ub8cc \ud398\uc774\uc9c0&#8217;\ub85c \ube60\ub974\uac8c, \ub354 \ub9ce\uc774 \uc774\ub3d9\ud558\ub294\uc9c0 \uc54c\uace0 \uc2f6\uc5b4\uc694!<\/strong><\/h5>\n\n\n\n<p>\uc0ac\uc6a9\uc790\uac00 [\uc8fc\ubb38\ud558\uae30] &#8211; [\uacb0\uc81c\ud558\uae30] &#8211; [\uc8fc\ubb38\uc644\ub8cc] \ud398\uc774\uc9c0\ub97c \uc21c\uc11c\ub300\ub85c \uc774\uc5b4\uc11c \uc804\uc774\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uc5ec \uad6c\ub9e4\uc728\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \uad11\uace0 \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc778\uc9c0 UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ud65c\uc6a9\ud574 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4!<\/p>\n\n\n\n<h5 class=\"has-neve-link-hover-color-color has-text-color\"><strong>[\uc0ac\uc6a9 \uae30\ub2a5]\u00a0<\/strong><br><strong>Journey Map > Targets<\/strong><br><strong>Journey Map > Marketing > UTM Parameter<\/strong><\/h5>\n\n\n\n<h5><strong>[\ud604\ud669]<\/strong><br>Targets \uae30\ub2a5\uc73c\ub85c [\uc8fc\ubb38\ud558\uae30] \ud398\uc774\uc9c0\ub97c \ubaa9\ud45c \ud398\uc774\uc9c0\ub85c \uc124\uc815\ud55c \ub4a4, Marketing \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574\u00a0<br>\ub124\uc774\ubc84, SNS (\uc778\uc2a4\ud0c0\uadf8\ub7a8&amp;\ud398\uc774\uc2a4\ubd81)\uc5d0 \ud574\ub2f9\ud558\ub294 \ud30c\ub77c\ubbf8\ud130\ub97c \uc120\ud0dd\ud558\uc5ec \uacb0\uacfc\ub97c \ubd84\uc11d\ud574 \ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/h5>\n\n\n\n<p><strong>a. \ub124\uc774\ubc84&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1731394946747.png\" alt=\"\"\/><figcaption>\ub124\uc774\ubc84 \uc18c\uc2a4 \ubd84\uc11d \uc774\ubbf8\uc9c0<\/figcaption><\/figure>\n\n\n\n<p><strong>b. SNS (\uc778\uc2a4\ud0c0\uadf8\ub7a8&amp;\ud398\uc774\uc2a4\ubd81)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1731400461606.png\" alt=\"\"\/><figcaption>SNS(\uc778\uc2a4\ud0c0\uadf8\ub7a8&amp;\ud398\uc774\uc2a4\ubd81) \uc18c\uc2a4 \ubd84\uc11d \uc774\ubbf8\uc9c0<\/figcaption><\/figure>\n\n\n\n<p>[\uc8fc\ubb38\ud558\uae30] &#8211; [\uacb0\uc81c\ud558\uae30] &#8211; [\uc8fc\ubb38\uc644\ub8cc] \ud398\uc774\uc9c0 \uc5ec\uc815\uc744 \uc5f0\uc18d\uc801\uc73c\ub85c \uc774\ub3d9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc644\ub8cc\ud55c \uc774\uc6a9\uc790\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc,\u00a0<br>\ub124\uc774\ubc84\uc5d0\uc11c \uc720\uc785\ub41c \uc138\uc158 \uc911 [\uc8fc\ubb38\uc644\ub8cc] \ud398\uc774\uc9c0\uae4c\uc9c0 \ub3c4\ub2ec\ud55c \ube44\uc728\uc740 19.2%\ub85c \ub098\ud0c0\ub09c \ubc18\uba74,\u00a0<br>SNS(\uc778\uc2a4\ud0c0\uadf8\ub7a8&amp;\ud398\uc774\uc2a4\ubd81)\uc5d0\uc11c \uc720\uc785\ub41c \uc138\uc158\uc740 8.4%\ub9cc\uc774 \ub3c4\ub2ec\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4><strong>[\uacb0\ub860]<\/strong><\/h4>\n\n\n\n<p>[\uc8fc\ubb38\ud558\uae30] \ud398\uc774\uc9c0\uc5d0\uc11c [\uc8fc\ubb38\uc644\ub8cc] \ud398\uc774\uc9c0\uae4c\uc9c0 \uc5f0\uc18d\uc801\uc73c\ub85c \ub3c4\ub2ec\ud558\ub294 \uc138\uc158\uc758 \uacbd\uc6b0, \ub124\uc774\ubc84 \uc720\uc785\uc774 SNS \uc720\uc785\uc5d0 \ube44\ud574 <strong>\uc57d 2.3\ubc30<\/strong> \ub354 \ub192\uc740 \ub3c4\ub2ec\ub960\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 <strong>\ub124\uc774\ubc84\ub85c \uc720\uc785\ub41c \uc138\uc158\uc774 SNS \uc720\uc785\uc5d0 \ube44\ud574 \uad6c\ub9e4\ub85c \uc5f0\uacb0\ub418\ub294 \ube44\uc728\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ub192\ub2e4<\/strong>\ub294 \uac83\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uac1c\uc120 \ubc29\uc548\uc73c\ub85c\ub294 \ub124\uc774\ubc84 \uc720\uc785 \uc138\uc158\uc758 \ub192\uc740 \uc804\uc774\uc728\uc744 \uc720\uc9c0\u00b7\ud655\ub300\ud558\uace0, SNS \uc720\uc785 \uc138\uc158\uc758 UX \uac1c\uc120\uacfc \ud0c0\uac9f\ud305 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574\u00a0\uc804\uc774\uc728\uc744 \ub192\uc774\ub294 \ubc29\uc548\uc744 \ubaa8\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ucc98\ub7fc <strong>\ubdf0\uc800\ube14\uc758 Targets \uae30\ub2a5\uacfc UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ud65c\uc6a9\ud558\uba74 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc9c1\uc811 \ud655\uc778<\/strong>\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-87d38d\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p>\uc9c0\uae08\uae4c\uc9c0 \ubdf0\uc800\ube14 Journey Map\uc758 &#8216;Targets&#8217;, &#8216;UTM\ud30c\ub77c\ubbf8\ud130&#8217; \ub450 \uac00\uc9c0 \uae30\ub2a5\uacfc \uc774\ub97c \uc774\uc6a9\ud574 \uad11\uace0 \uc131\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c\u00a0\ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc18c\uac1c\ud574\ub4dc\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubdf0\uc800\ube14\uc740\u00a0\ubaa8\ub450\uac00 \ub370\uc774\ud130\ub97c \uc790\uc720\uc790\uc7ac\ub85c \uc0ac\uc6a9\ud558\ub294 \uadf8 \ub0a0\uae4c\uc9c0, \uc5ec\ub7ec\ubd84\uc5d0\uac8c \uc720\uc6a9\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud574\ub4dc\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac10\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ubdf0\uc800\ube14\uc758 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ubc14\ub85c \uc774\uc6a9\ud574\ubcf4\uace0 \uc2f6\ub2e4\uba74<\/strong>?<br><strong>\u25ba\ubdf0\uc800\ube14 Journey Map \uc11c\ube44\uc2a4 \uc2dc\uc791\ud558\uae30 (\ud29c\ud1a0\ub9ac\uc5bc): <\/strong><a href=\"https:\/\/forum.beusable.net\/ko\/solomon\/post\/810\"><strong>https:\/\/forum.beusable.net\/ko\/solomon\/post\/810<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/content\/1721386508758.png\" alt=\"\"\/><\/figure>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>\ub204\uad6c\ub098 \ub370\uc774\ud130 \ubd84\uc11d\uc744\uc790\uc720\uc790\uc7ac\ub85c \ud560 \uc218 \uc788\ub3c4\ub85d! \uc548\ub155\ud558\uc138\uc694.\ub204\uad6c\ub098 \uc27d\uac8c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ubdf0\uc800\ube14 \ud300\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \uc2f6\uc740\ub370, \ubcf5\uc7a1\ud55c \ubd84\uc11d \ub3c4\uad6c \ub54c\ubb38\uc5d0 \uc5b4\ub824\uc6c0\uc744 \ub290\ub07c\uc2dc\ub098\uc694? \uc5b4\ub824\uc6c0\uc744 \ub290\ub07c\uace0 \uacc4\uc2e4 \uc5ec\ub7ec\ubd84\uc744 \uc704\ud574 Journey Map\uc758 &#8216;Targets&#8217; \uae30\ub2a5\uacfc &#8216;UTM \ud30c\ub77c\ubbf8\ud130&#8217;\ub97c \ud65c\uc6a9\ud55c\u00a0\uad11\uace0 \uc131\uacfc \ubd84\uc11d \uc0ac\ub840\ub97c \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uae30\ub2a5\ub4e4\uc744 \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud305 \uc131\uacfc \ubd84\uc11d\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uc9c0 \ud655\uc778\ud574 \ubcf4\uc138\uc694. 1. \ub4e4\uc5b4\uac00\uae30 \uc55e\uc11c,&hellip;&nbsp;<a href=\"https:\/\/www.beusable.net\/blog\/?p=6739\" class=\"\" rel=\"bookmark\">\ub354 \ubcf4\uae30 &raquo;<span class=\"screen-reader-text\">[\uae30\ub2a5\ud65c\uc6a9] \ubdf0\uc800\ube14\uc758 &#8216;Targets&#8217;, &#8216;UTM \ud30c\ub77c\ubbf8\ud130&#8217; \uae30\ub2a5\uc744 \uc774\uc6a9\ud574 \uc190\uc27d\uac8c \uc131\uacfc\ubd84\uc11d\ud558\uae30<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categories":[1],"tags":[193,243,208,309,205,8,311,233,308],"qubely_featured_image_url":{"full":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"portraits":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",150,97,false],"medium":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",300,194,false],"medium_large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"1536x1536":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"2048x2048":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"qubely_landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"qubely_portrait":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false],"qubely_thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",140,91,false],"neve-blog":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/01\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-01-08-\u110b\u1169\u1112\u116e-7.26.31.png",420,272,false]},"qubely_author":{"display_name":"Beusable","author_link":"https:\/\/www.beusable.net\/blog\/?author=1"},"qubely_comment":0,"qubely_category":"<a 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