{"id":6834,"date":"2026-01-21T18:58:29","date_gmt":"2026-01-21T09:58:29","guid":{"rendered":"https:\/\/www.beusable.net\/blog\/?p=6834"},"modified":"2026-01-21T19:01:09","modified_gmt":"2026-01-21T10:01:09","slug":"utm%ec%9d%98-a%eb%b6%80%ed%84%b0-z%ea%b9%8c%ec%a7%80-utm-%ed%8c%8c%eb%9d%bc%eb%af%b8%ed%84%b0-%ed%86%ba%ec%95%84%eb%b3%b4%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=6834","title":{"rendered":"UTM\uc758 A\ubd80\ud130 Z\uae4c\uc9c0, UTM \ud30c\ub77c\ubbf8\ud130 \ud1ba\uc544\ubcf4\uae30!"},"content":{"rendered":"\n<p><em>\ud639\uc2dc UTM\uc5d0 \ub300\ud574\uc11c \ub4e4\uc5b4\ubcf4\uc2e0 \uc801\uc774 \uc788\ub098\uc694?<\/em><\/p>\n\n\n\n<p>UXer\ub4e4 \ubfd0\ub9cc \uc544\ub2c8\ub77c UTM\uc740 \ub9c8\ucf00\ud130\ubd84\ub4e4\ub3c4 \uc775\uc219\ud558\uc2dc\ub9ac\ub77c \uc0dd\uac01\ud558\ub294\ub370\uc694,<br>UTM\uc740 \u2018Urchin Tracking Module\u2019\uc758 \uc57d\uc790\ub85c,\u00a0<strong>\uace0\uac1d\uc774 \uc5b4\ub5a4 \uacbd\ub85c\ub97c \ud1b5\ud574 \ud574\ub2f9 \uc11c\ube44\uc2a4\uc5d0 \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c \ucd94\uc801\ud558\ub294 \uc6a9\ub3c4\ub85c \uc0ac\uc6a9\ub418\ub294 \ucf54\ub4dc<\/strong>\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. UTM \ud30c\ub77c\ubbf8\ud130\ub294 \ucd1d \ub2e4\uc12f\uac00\uc9c0\uc758 \ud30c\ub77c\ubbf8\ud130\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc5b4 \uac01 \ud30c\ub77c\ubbf8\ud130\uc5d0 \uc785\ub825 \uac12\uc744 \ubd80\uc5ec\ud558\uc5ec URL\uc744 \uad6c\uc131\ud569\ub2c8\ub2e4. \uac01 URL\uc758 \ud30c\ub77c\ubbf8\ud130 \ubcc4\ub85c \uc124\uc815\ub41c \uc720\uc785 \ucc44\ub110, \ud0a4\uc6cc\ub4dc \uc124\uc815, \ud2b9\uc815 \ucea0\ud398\uc778 \ub4f1 \uc124\uc815\ud55c URL\uc744 \ud1b5\ud574 \uc9c4\uc785\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc694\uc998 \uad11\uace0\ub97c \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\ub9cc \uc9d1\ud589\ud558\ub294 \uacbd\uc6b0\ub294 \uac70\uc758 \uc5c6\uc796\uc544\uc694. \uc815\ub9d0 \ub9ce\uc740 \ucc44\ub110\uacfc \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uace0 \uc774\ub97c \ud1b5\ud574\uc11c \uc815\ub9d0 \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc9c4\uc785\ud558\uac8c \ub418\ub294\ub370\uc694!&nbsp;<strong>\uc774 \uad11\uace0\uac00 \uc5bc\ub9c8\ub098 \uc131\uacfc\ub97c \ub0b4\uace0 \uc788\ub294\uc9c0, \uc989 \ud574\ub2f9 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790\uac00 \uc5bc\ub9c8\ub098 \uc720\uc785\ub410\ub294\uc9c0<\/strong>&nbsp;\ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574\uc11c \ub9ce\uc740 UXer\uc640 \ub9c8\ucf00\ud130\ubd84\ub4e4\uc774 \uad81\uae08\ud574 \ud558\uc2e4 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc790\ub97c \uc774\ud574\ud558\uace0 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ub370\uc5d0 \ube60\uc9c8 \uc218 \uc5c6\ub294 \ub9e4\uc6b0 \uc911\uc694\ud55c \ub3c4\uad6c\uc778\ub9cc\ud07c, \ubdf0\uc800\ube14\uc5d0\uc11c\ub294 UTM\uc744 \uc5b4\ub5bb\uac8c \uc81c\uacf5\ud558\uace0 \uc788\ub294\uc9c0 \uba3c\uc800 \uc815\ud655\ud788 \ud568\uaed8 \uc54c\uc544\ubcf4\ub3c4\ub85d \ud574\uc694!<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-3a9c76\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h3>\ubdf0\uc800\ube14\uc5d0\uc11c\uc758 UTM<\/h3>\n\n\n\n<p>\ubdf0\uc800\ube14\uc5d0\uc11c UTM \ud30c\ub77c\ubbf8\ud130\ub294 \u201cCampaign\u201d, \u201cMarketing\u201d \uae30\ub2a5\uc744 \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\ub294\ub370\uc694,<br>\uc5ec\uae30\uc11c \uc124\uc815\ud55c UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uae30\uc900\uc73c\ub85c \uace0\uac1d \uc5ec\uc815\uc744 \uc138\uadf8\uba58\ud305\ud574 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc138\uc158\uc758 \uccab \ubc88\uc9f8 \ub178\ub4dc\uc5d0\uc11c UTM \ud30c\ub77c\ubbf8\ud130 \uac12\uc774 \uc218\uc9d1\ub41c\ub2e4\ub294 \uc810\ub3c4 \ucc38\uace0\ud574\uc8fc\uc138\uc694!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/qPqXH\/btsCAj8DOBH\/aPVKZDeKqAjBKVnTK5xX70\/img.png\" alt=\"\"\/><figcaption>Campaign \ud1a0\uae00<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/IIue3\/btsCxC9umtT\/k4knxUmkIWmvYTt0sfnXjK\/img.png\" alt=\"\"\/><figcaption>Marketing \ud1a0\uae00<\/figcaption><\/figure>\n\n\n\n<p>UX Heatmap\uacfc Journey Map\uc758 \uc0c1\ub2e8\uc744 \ubcf4\uba74, \uac01\uac01 Campaign \ud1a0\uae00\uacfc Marketing \ud1a0\uae00\uc744 \ucf1c\uc11c UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/blog.kakaocdn.net\/dn\/bh4Evx\/btsCx9TxaGK\/qAKAgHKsjSGeR17mII0uK0\/img.png\" alt=\"\" width=\"588\" height=\"413\"\/><\/figure>\n\n\n\n<p>5\uac1c\uc758 \ud30c\ub77c\ubbf8\ud130 \uc911 \ubd84\uc11d\uc744 \uc6d0\ud558\ub294 \ud30c\ub77c\ubbf8\ud130\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/blog.kakaocdn.net\/dn\/xqW93\/btsCy6PuMx3\/oNboY9k2f8GRZ03JkGtGv1\/img.png\" alt=\"\" width=\"668\" height=\"476\"\/><\/figure>\n\n\n\n<p>\uc774\ud6c4 \ud30c\ub77c\ubbf8\ud130\ubcc4 \uc6d0\ud558\ub294 \ubca8\ub958 \uac12\uc744 \uc120\ud0dd\ud558\uc2dc\uba74 \uace0\uac1d \uc5ec\uc815\uc744 \uc138\uadf8\uba58\ud305\ud558\uc5ec \ubd84\uc11d\ud560 \uc900\ube44\uac00 \uc644\ub8cc\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc138\uadf8\uba3c\ud305\ud574\uc11c UTM \ud30c\ub77c\ubbf8\ud130 \ubd84\uc11d\ud558\uae30, \uc815\ub9d0 \uc27d\uc8e0?<\/p>\n\n\n\n<p>\ubdf0\uc800\ube14\uc5d0\uc11c\ub294 \ud604\uc7ac Everyone \ud50c\ub79c\uc5d0\uc11c\ub294 Source \ud30c\ub77c\ubbf8\ud130\ub9cc, Pro \ud50c\ub79c\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \ud30c\ub77c\ubbf8\ud130\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\ub2e4\ub294 \uc810 \ucc38\uace0\ud574\uc8fc\uc138\uc694!<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-6c0b3e\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h3>\uadf8\ub798\uc11c, UTM \ud30c\ub77c\ubbf8\ud130\uac00 \ubb54\ub370?<\/h3>\n\n\n\n<p>\uc55e\uc11c \ubdf0\uc800\ube14\uc744 \ud1b5\ud574 \uc5b4\ub5bb\uac8c \uace0\uac1d \uc5ec\uc815\uc744 UTM \uae30\ubc18\uc73c\ub85c \uc138\uadf8\uba58\ud305\ud558\ub294\uc9c0\ub97c \ud655\uc778\ud588\ub2e4\uba74,<br>\uac01\uac01\uc758 \ud30c\ub77c\ubbf8\ud130\uac00 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0\uc5d0 \ub300\ud574\uc11c\ub294 UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uc880 \ub354 \uc790\uc138\ud788 \ub4e4\uc5ec\ub2e4 \ubd10\uc57c\uaca0\uc8e0?<\/p>\n\n\n\n<p>UTM \ucf54\ub4dc\ub294 \ub300\uc0c1\uc774 \ub418\ub294 \uc6f9\uc0ac\uc774\ud2b8 \uc8fc\uc18c \ub4a4\uc5d0 \ubd99\uac8c \ub418\uba70, \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc9c4\ud589\ud55c \ub4a4 \uadf8 \uc131\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ub418\ub294 \ubcc0\uc218\ub85c \uc791\uc6a9\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>UTM \ucf54\ub4dc\ub294 Source, Medium, Campaign, Term, Content\uc758 \ucd1d 5\uac00\uc9c0 \ud30c\ub77c\ubbf8\ud130\ub85c \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\ub294\ub370\uc694,<br>\uac01\uac01\uc758 \ud30c\ub77c\ubbf8\ud130\uc5d0 \ub300\ud574 \uc870\uae08 \ub354 \uae4a\uc774 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/c65oOL\/btsCzG37AWZ\/Qba432PKo5Mfr7VuU1Irn0\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<h4>&#8211; Source (\ud544\uc218 \ud30c\ub77c\ubbf8\ud130)<\/h4>\n\n\n\n<p>Source \ud30c\ub77c\ubbf8\ud130\ub294\u00a0<strong>\ud574\ub2f9 \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub514\uc5d0\uc11c \uc720\uc785\ub418\uc5c8\ub294\uc9c0<\/strong>\ub97c \uc804\ub2ec\ud574\uc90d\ub2c8\ub2e4.<br>\uc989, \uac80\uc0c9 \uc5d4\uc9c4\uc774\ub098 \uc0ac\uc774\ud2b8 \uc774\ub984 \ub4f1 \uc0ac\uc6a9\uc790\uac00 \ud574\ub2f9 \uc11c\ube44\uc2a4\uc5d0 \uc720\uc785\ub418\uae30 \uc9c1\uc804\uc5d0 \uc788\ub358 \uc704\uce58\ub97c \uc804\ub2ec\ud574\uc8fc\ub294 \uc5ed\ud560\uc744 \uac16\ub294\ub370\uc694.<br>\uc608\ub97c \ub4e4\uc5b4 \uc0ac\uc6a9\uc790\uac00 \ub124\uc774\ubc84 \uac80\uc0c9\uc744 \ud1b5\ud574 \ubdf0\uc800\ube14 \uc0ac\uc774\ud2b8\uc5d0 \uc811\uc18d\uc744 \ud588\ub2e4\uba74 Source \ud30c\ub77c\ubbf8\ud130\ub294 \u201cnaver\u201d\ub77c\ub294 \uac12\uc744 \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\uad6c\uae00\uc5d0\uc11c\ub294 Source \ud30c\ub77c\ubbf8\ud130\uac00 \ud574\ub2f9 \ud398\uc774\uc9c0\ub85c \ubcf4\ub0b4\uc8fc\ub294 \ub9e4\uccb4(referrer)\ub97c \uc9c0\uce6d\ud558\ub3c4\ub85d \uc138\ud305\ud560 \uac83\uc744 \uad8c\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4>&#8211; Medium (\ud544\uc218 \ud30c\ub77c\ubbf8\ud130)<\/h4>\n\n\n\n<p>Medium \ud30c\ub77c\ubbf8\ud130\ub294\u00a0<strong>\ud574\ub2f9 \uc0ac\uc6a9\uc790\uc758 \uc720\uc785\uc774 \uc5b4\ub5bb\uac8c \ubc1c\uc0dd\ud558\uc600\ub294\uc9c0<\/strong>\ub97c \uc804\ub2ec\ud574\uc90d\ub2c8\ub2e4.<br>\uc5ec\uae30\uc11c \ub9d0\ud558\ub294 \u201c\uc5b4\ub5bb\uac8c\u201d\ub294 \uc0ac\uc6a9\uc790\uac00 \uc720\uc785\ub41c \ubc29\uc2dd\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub294\ub370\uc694, \ud2b9\uc815 \uad11\uace0\ub97c \ud1b5\ud55c \uac83\uc778\uc9c0, \ud2b9\uc815 \ucc44\ub110\uc744 \ud1b5\ud55c \uac83\uc778\uc9c0\uc640 \uac19\uc774 \uc0ac\uc6a9\uc790\uac00 \ud574\ub2f9 \uc11c\ube44\uc2a4\uc5d0 \ub4e4\uc5b4\uc624\uae30 \uc704\ud574 \ud1b5\uacfc\ud55c \uae38\ubaa9\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\uc608\ub97c \ub4e4\uc5b4 \uc774\uba54\uc77c \uad11\uace0\ub97c \ubcf4\uace0 \uc11c\ube44\uc2a4\uc5d0 \uc811\uc18d\ud55c \uacbd\uc6b0 Medium \ud30c\ub77c\ubbf8\ud130\ub294 \u201cemail\u201d\uc774\ub77c\ub294 \uac12\uc744 \uac00\uc9c8 \uc218 \uc788\uace0, \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud305\uc744 \ud1b5\ud574 \uc11c\ube44\uc2a4\uc5d0 \uc811\uc18d\ud55c \uacbd\uc6b0\uc5d0\ub294 \u201cblog\u201d\ub77c\ub294 \uac12\uc744 \uac00\uc9c8 \uc218 \uc788\uc8e0.<br>\uad6c\uae00\uc5d0\uc11c\ub294 Medium \ud30c\ub77c\ubbf8\ud130\uac00 \uc0ac\uc6a9\uc790 \uc720\uc785\uc774 \uc720\ub3c4\ub41c \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \uc9c0\uce6d\ud558\ub3c4\ub85d \uc124\uc815\ud558\ub294 \uac83\uc744 \uad8c\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4>&#8211; Campaign (\ud544\uc218 \ud30c\ub77c\ubbf8\ud130)<\/h4>\n\n\n\n<p>Campaign \ud30c\ub77c\ubbf8\ud130\ub294\u00a0<strong>\ud574\ub2f9 \uc0ac\uc6a9\uc790\uc758 \uc720\uc785\uc774 \uc5b4\ub5a4 \ucea0\ud398\uc778\uc5d0 \uc758\ud574\uc11c \uc774\ub8e8\uc5b4\uc84c\ub294\uc9c0<\/strong>\ub97c \uc804\ub2ec\ud574\uc90d\ub2c8\ub2e4.<br>\uc774\ub54c \ucea0\ud398\uc778\uc774\ub780 \ud560\uc778 \uc774\ubca4\ud2b8, \ucfe0\ud3f0 \ub4f1 \uc0ac\uc6a9\uc790\uac00 \ud574\ub2f9 \uc11c\ube44\uc2a4\uc5d0 \uc720\uc785\ub420 \uc218 \uc788\ub3c4\ub85d \uc0ac\uc6a9\uc790\ub97c \uc720\ud639\uc2dc\ud0a8 \uc694\uc18c\ub77c\uace0\ub3c4 \ub9d0\ud560 \uc218 \uc788\ub294\ub370\uc694!<br>\uc608\ub97c \ub4e4\uc5b4 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc138\uc77c \uc774\ubca4\ud2b8\ub97c \uc9c4\ud589\ud558\ub824\uace0 \ud55c\ub2e4\uba74 Campaign \ud30c\ub77c\ubbf8\ud130\uc758 \uac12\uc744 \u201cchristmas_event\u201d\ub85c, \ub2c8\ud2b8\ub97c 30% \uc138\uc77c\ud558\uace0 \uc788\ub2e4\uba74 \u201ckneat_30%off\u201d\ub77c\uace0 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4>&#8211; Term<\/h4>\n\n\n\n<p>Term \ud30c\ub77c\ubbf8\ud130\ub294 \uac80\uc0c9 \uad11\uace0\ub97c \uc9c4\ud589\ud560 \ub54c\uc5d0 \uc8fc\ub85c \uc0ac\uc6a9\ub418\ub294 \ud30c\ub77c\ubbf8\ud130\ub85c,\u00a0<strong>\uc0ac\uc6a9\uc790\uc758 \uc720\uc785\uc774 \uc5b4\ub5a4 \ub0b4\uc6a9\uc758 \ud0a4\uc6cc\ub4dc\uc5d0 \uc758\ud574\uc11c \ubc1c\uc0dd\ud558\uc600\ub294\uc9c0<\/strong>\ub97c \uc804\ub2ec\ud574\uc90d\ub2c8\ub2e4.<br>\uc774 \ud30c\ub77c\ubbf8\ud130\uc758 \uacbd\uc6b0 \uc0ac\uc6a9\uc790\uac00 \uac80\uc0c9\uc744 \ud1b5\ud574 \ud574\ub2f9 \uc11c\ube44\uc2a4\ub97c \uc9c1\uc811 \ucc3e\uc544\uc624\uac70\ub098, \uac80\uc0c9 \uad11\uace0\ub97c \uc9c4\ud589\ud560 \ub54c \uc774\ub97c \ud655\uc778\ud558\ub294 \uc694\uc18c\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<br>\uc608\ub97c \ub4e4\uc5b4 \uc0ac\uc6a9\uc790\uac00 \u2018\ud574\uc678\uc5ec\ud589\u2019\uc744 \uac80\uc0c9\ud574 \ud574\ub2f9 \uc11c\ube44\uc2a4\uc5d0 \uc811\uc18d\ud588\ub2e4\uba74, Term \ud30c\ub77c\ubbf8\ud130\ub294 \u201c\ud574\uc678\uc5ec\ud589\u201d\uc774\ub77c\ub294 \uac12\uc744 \uac16\uaca0\uc8e0?<\/p>\n\n\n\n<h4>&#8211; Content<\/h4>\n\n\n\n<p>Content \ud30c\ub77c\ubbf8\ud130\ub294\u00a0<strong>\ud574\ub2f9 \uc0ac\uc6a9\uc790\uc758 \uc720\uc785\uc774 \uc5b4\ub5a4 \ub0b4\uc6a9\uc744 \uac00\uc9c4 \uad11\uace0\ub098 \ud3ec\uc2a4\ud305\uc5d0 \uc758\ud574 \ubc1c\uc0dd\ud558\uc600\ub294\uc9c0<\/strong>\ub97c \uc804\ub2ec\ud574\uc90d\ub2c8\ub2e4.<br>\uc774 \ud30c\ub77c\ubbf8\ud130\ub294 \uc8fc\ub85c Campaign \ud30c\ub77c\ubbf8\ud130\uc758 \ud558\uc704 \uad6c\ubd84\uc73c\ub85c \ud65c\uc6a9\ub418\uae30\ub3c4 \ud558\ub294\ub370\uc694!<br>\ub3d9\uc77c\ud55c \ucea0\ud398\uc778 \ub0b4\uc5d0\uc11c\ub3c4 \uad11\uace0 \uc18c\uc7ac\ub85c \uc4f0\uc778 \ub0b4\uc6a9\uc774 \ub2e4\ub97c \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc774\ub7ec\ud55c \uacbd\uc6b0\ub97c \uad6c\ubd84\uc9d3\ub294 \uc694\uc18c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\uc774\ub7ec\ud55c \ud2b9\uc9d5\uc744 \ud65c\uc6a9\ud574 \uc5ec\ub7ec \uad11\uace0 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uc131\uacfc \ucc28\uc774\ub97c \ube44\uad50 \ubd84\uc11d\ud558\ub294 \uac83\ub3c4 \uac00\ub2a5\ud558\uaca0\uc8e0?<br>\uc608\ub97c \ub4e4\uc5b4 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc138\uc77c \ucea0\ud398\uc778\uc5d0 \ub300\ud574 \uac01\uac01 10% \uc138\uc77c\uacfc \ubb34\ub8cc\ubc30\uc1a1\uc744 \ub0b4\uc138\uc6b0\ub294 \uc11c\ub85c \ub2e4\ub978 \uad11\uace0\uac00 \uc9d1\ud589\ub418\uc5c8\ub2e4\uba74, Content \ud30c\ub77c\ubbf8\ud130\ub97c \u201cchristmas_10%off\u201d\uc640 \u201cchristmas_free_delivery\u201d \uac12\uc73c\ub85c \uac16\ub294 \uacbd\uc6b0\ub97c \ube44\uad50\ud574 \uadf8 \uc131\uacfc \ucc28\uc774\ub97c \ud655\uc778\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-8a221b\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h3>UTM \ucf54\ub4dc \uc791\uc131, \uc5b4\ub835\uc9c0 \uc54a\uc544\uc694!<\/h3>\n\n\n\n<p>\uc704\uc640 \uac19\uc774 \uad6c\uc131\ub41c UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ud3ec\ud568\ud558\ub294 URL\uc744 \uc0dd\uc131\ud558\ub294 \ubc29\ubc95 \uadf8\ub2e4\uc9c0 \uc5b4\ub835\uc9c0 \uc54a\uc740\ub370\uc694!<\/p>\n\n\n\n<p>URL \uc0dd\uc131\uc744 \ub3c4\uc640\uc8fc\ub294 \ub3c4\uad6c\uac00 2\uac00\uc9c0\uac00 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/cp3KGd\/btsCxBW3Ytd\/lXBC4Q4tldFrstlXfuU4T1\/img.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h4>1. \uad6c\uae00 \ucea0\ud398\uc778 URL \ube4c\ub354 \ud65c\uc6a9<\/h4>\n\n\n\n<p>\uc544\ub798 \uc0ac\uc774\ud2b8\ub85c \uc811\uc18d\ud558\uc5ec, \ub2e4\uc74c \uc774\ubbf8\uc9c0\uc640 \uac19\uc774 URL\ub97c \uad6c\uc131\ud558\ub294 UTM \ud30c\ub77c\ubbf8\ud130\uc5d0 \ub9de\ucdb0 \ub0b4\uc6a9\uc744 \uc791\uc131\ud558\uba74 \uc790\ub3d9\uc73c\ub85c URL\uc744 \uc0dd\uc131\ud574\uc90d\ub2c8\ub2e4.<br>\uc774\ub54c, \uba85\uce6d\uc5d0 \ub300\ud55c \uaddc\uce59\uc744 \ubbf8\ub9ac \uc9c0\uc815\ud55c \ub4a4 \ud65c\uc6a9\ud558\ub294 \uac83\uc744 \uad8c\uc7a5 \ub4dc\ub824\uc694!<\/p>\n\n\n\n<p><a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\">https:\/\/ga-dev-tools.google\/campaign-url-builder\/<\/a><\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h4>2. \uc5d1\uc140\/\uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \ud65c\uc6a9<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/k1rUZ\/btsCzKMb2GR\/Nzvk9l93QK0x9mejPb6BZ0\/img.png\" alt=\"\"\/><figcaption>\ucd9c\ucc98 : mindthelog.com<\/figcaption><\/figure>\n\n\n\n<p>UTM \ucf54\ub4dc\ub97c \uac80\uc0c9\ud574\ubcf4\uc2dc\uba74 UTM \ucf54\ub4dc\ub97c \uc0dd\uc131\ud574\uc8fc\ub294 \ube4c\ub354\ub97c \ub9cc\ub4e4\uc5b4 \uacf5\uc720\ud558\ub294 \uae00\ub4e4\uc744 \ubcfc \uc218 \uc788\ub294\ub370\uc694!<br>\uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \uacf5\uc720\ub418\uace0 \uc788\ub294 \uc5d1\uc140\uacfc \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \uc0c1\uc758 URL \ube4c\ub354\ub97c \uc774\uc6a9\ud558\uba74 UTM \ud30c\ub77c\ubbf8\ud130\uba85\uc744 \uc785\ub825\ud558\uc5ec \uc790\ub3d9\uc73c\ub85c \ucea0\ud398\uc778 URL\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9cc\uc57d \uc9c1\uc811 UTM \ucf54\ub4dc \ube4c\ub354\ub97c \ub9cc\ub4e4\uc5b4 \uc0ac\uc6a9\ud558\uace0 \uc2f6\uc73c\uc2dc\ub2e4\uba74, \uc704 \uc774\ubbf8\uc9c0\ucc98\ub7fc \uc0ac\uc774\ud2b8 URL, Source, Medium, Campaign, Term, Content, \ucd5c\uc885 URL \ub4f1\uc73c\ub85c \uc5f4 \uc81c\ubaa9\uc744 \uc9c0\uc815\ud558\uace0&nbsp;<em>[={\uc0ac\uc774\ud2b8 URL}\u201d\/?utm_source=\u201d&amp;{Source}&amp;\u201d&amp;utm_medium=\u201d&amp;{Medium}&amp;\u201d&amp;utm_campaign=\u201d&amp;{Campaign}&amp;\u201d&amp;utm_term=\u201d&amp;{Term}&amp;\u201d&amp;utm_content=\u201d&amp;{Content}]&nbsp;<\/em>\uc640 \uac19\uc740 \ud568\uc218\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc9c1\uc811 URL \ube4c\ub354\ub97c \uad6c\ucd95\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-8cac6d\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h3>UTM, \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\uace0 \uc788\uc9c0?<\/h3>\n\n\n\n<p>\uc9c0\uae08\uae4c\uc9c0\ub294 UTM \uc548\uc5d0\uc11c\ub3c4 \uac1c\ub150\uc801\uc778 \ubd80\ubd84\uc744 \uc0b4\ud3b4\ubcf4\uc558\ub294\ub370\uc694,<br>\uc774\ub860\uc801\uc778 \ub0b4\uc6a9 \uc678\uc5d0\ub3c4 \uc774\ub7f0 UTM\uc774 \uc2e4\uc81c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0, \uadf8\ub9ac\uace0 \ubb34\uc5c7\uc744 \ubd84\uc11d\ud558\ub294 \ub370\uc5d0 \uc6a9\uc774\ud55c\uc9c0 \uc54c\uc544\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4!<\/p>\n\n\n\n<h4>\uad11\uace0 \uc131\uacfc \ubd84\uc11d<\/h4>\n\n\n\n<p>\uad11\uace0\ub97c \ub178\ucd9c\ud55c \ub9e4\uccb4, \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uc704\uce58, \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uc2dc\uac04 \ub4f1\uc744UTM \ud30c\ub77c\ubbf8\ud130\ub85c \uc124\uc815\ud558\uc5ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \uadf8 \ud6a8\uc728\uc131\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc18c\uc2a4\ub098 \ucea0\ud398\uc778\uc774 \ub354 \ub9ce\uc740 \ud2b8\ub798\ud53d\uc774\ub098 \uc804\ud658\uc744 \uac00\uc838\uc624\ub294\uc9c0 \uc2dd\ubcc4\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ucd5c\uc801\ud654\ud558\uac70\ub098 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218\ub3c4 \uc788\uc8e0! \uc18c\uc2a4, \ub9e4\uccb4, \ucea0\ud398\uc778, \uc18c\uc7ac, \ud0a4\uc6cc\ub4dc\ubcc4\ub85c \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uae4c\uc9c0 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.kakaocdn.net\/dn\/biZCz4\/btsCyJUqRYs\/9sINH5xOo69ZV4PbEbV0a0\/img.png\" alt=\"\"\/><figcaption>\uad11\uace0 \ub178\ucd9c \ub9e4\uccb4\ub97c \uc54c\uc544\ubcf4\ub294 \ud30c\ub77c\ubbf8\ud130\ub4e4<\/figcaption><\/figure>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h4>\ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \ubc0f \uad11\uace0 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uad11\uace0 \ube44\uc6a9\uc744 \ud6a8\uc728\uc73c\ub85c \uc6b4\uc6a9\ud558\uae30<\/h4>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uad11\uace0 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uadfc\uac70\ub85c\ub3c4 UTM\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\ub370\uc694!<br>\uc704\uc5d0\uc11c \ub9d0\uc500 \ub4dc\ub838\ub358 \ubc14\uc640 \uac19\uc774 UTM\uc744 \ud1b5\ud55c \uad11\uace0 \uc131\uacfc \ubd84\uc11d \ud6c4\uc5d0\ub294 \uce21\uc815\ub41c \ub0b4\uc6a9\ub4e4\uc744 \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\uc815\ud558\uac70\ub098 \ubcf4\uc644\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0 \uc131\uacfc\uac00 \uc88b\uc9c0 \uc54a\uc740 \ub9e4\uccb4\ub098 \uc704\uce58\ub97c \ud30c\uc545\ud558\uace0, \uc774\ub97c \uc218\uc815\ud558\uc5ec \uad11\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud558\uac70\ub098 \ucd5c\uc801\ud654\ud558\ub294 \uc791\uc5c5 \ub4f1\uc5d0 \ud65c\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \uad11\uace0 \uc131\uacfc\uac00 \uc88b\uc9c0 \uc54a\uc740 \ub9e4\uccb4\ub098 \uc704\uce58\uc5d0 \ub300\ud55c \uad11\uace0 \ube44\uc6a9\uc744 \uc808\uac10\ud55c\ub2e4\uba74, \uad11\uace0 \ube44\uc6a9\uae4c\uc9c0 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \ubd80\ubd84\ub4e4\uae4c\uc9c0 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc810!<\/p>\n\n\n\n<p>\uc774\ubaa8\uc800\ubaa8 \ud65c\uc6a9\ub3c4\uac00 \uad49\uc7a5\ud788 \ub192\ub2e4\uace0 \ubcfc \uc218 \uc788\ub294 UTM\uc774\uad70\uc694!<\/p>\n\n\n\n<p>\uc774\uc81c \uc870\uae08\uc740 UTM\uc774 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ub420 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uac10\uc774 \uc624\uc2dc\ub098\uc694?<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-a555a0\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p>\uc9c0\uae08\uae4c\uc9c0 UTM\uc774 \ubb34\uc5c7\uc778\uc9c0\ubd80\ud130 \uc5b4\ub5bb\uac8c \uc791\uc131\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5bb\uac8c \ubd84\uc11d\ud558\uc5ec \ud65c\uc6a9\ud558\ub294\uc9c0 \uadf8 \uc804\ubc18\uc5d0 \ub300\ud574 \uc815\ub9ac\ud574 \ubcf4\uc558\ub294\ub370\uc694!<\/p>\n\n\n\n<p>\uc55e\uc73c\ub85c \uc5ec\ub7ec\ubd84\uaed8\uc11c UTM \ucf54\ub4dc\uc640 \ud30c\ub77c\ubbf8\ud130\ub97c \ubcf4\ub2e4 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud558\uaca0\uc2b5\ub2c8\ub2e4 \ud83d\ude42<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#999999\">*\ubcf8 \uae00\uc740&nbsp;\uc0b0\ud559 \ud611\ub825 \uacfc\uc81c \uc9c4\ud589\uc744 \uc704\ud574 \uc81c\ud488\uc744 \ubb34\ub8cc\ub85c \uc81c\uacf5 \ubc1b\uc544 \uc791\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>\ud639\uc2dc UTM\uc5d0 \ub300\ud574\uc11c \ub4e4\uc5b4\ubcf4\uc2e0 \uc801\uc774 \uc788\ub098\uc694? 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