{"id":7067,"date":"2026-02-09T16:02:17","date_gmt":"2026-02-09T07:02:17","guid":{"rendered":"https:\/\/www.beusable.net\/blog\/?p=7067"},"modified":"2026-02-09T16:03:08","modified_gmt":"2026-02-09T07:03:08","slug":"%ea%b8%b0%eb%8a%a5-%ed%99%9c%ec%9a%a9-1-%eb%b0%a9%eb%ac%b8-%ec%8b%9c%ea%b0%84%eb%8c%80%eb%b3%84-%ea%b3%a0%ea%b0%9d-%ed%8a%b9%ec%a7%95%ec%9d%84-%ec%95%8c%ea%b3%a0-%ec%8b%b6%eb%8b%a4%eb%a9%b4","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=7067","title":{"rendered":"[\uae30\ub2a5 \ud65c\uc6a9] #1 \ubc29\ubb38 \uc2dc\uac04\ub300\ubcc4 \uace0\uac1d \ud2b9\uc9d5\uc744 \uc54c\uace0 \uc2f6\ub2e4\uba74? &#8220;\uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8&#8221; \uae30\ub2a5 \uc18c\uac1c\ud3b8"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694, Beusable \ud300\uc785\ub2c8\ub2e4.<br>\uc624\ub298\uc740 UX Heatmap \ud50c\ub7ec\uc2a4 \ud50c\ub79c\uc5d0\uc11c\ub9cc \uc81c\uacf5\ud558\ub294<br>\uc2ec\ud654 \uc138\uadf8\uba58\ud2b8 \uae30\ub2a5\uc5d0 \ub300\ud574 \uc18c\uac1c\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3><strong>\uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\u00a0\uae30\ub2a5\uc744 \ud1b5\ud574<\/strong><br><strong>\uc0ac\uc6a9\uc790\uc758 \ud398\uc774\uc9c0 \ubc29\ubb38 \uc2dc\uac04\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ub41c \ub370\uc774\ud130\ub97c \ud655\uc778\ud558\uc138\uc694<\/strong>.<\/h3>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-a9038c\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h6>\ubaa9\ucc28<br>1. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294 \uc5b8\uc81c \ud544\uc694\ud55c \uae30\ub2a5\uc778\uac00\uc694?<br>2. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294\u00a0<strong>\uc5b4\ub5a4 \uae30\ub2a5\uc778\uac00\uc694?<\/strong><br><strong>\u00a0 \u00a02-1. \uae30\ub2a5 \uc18c\uac1c<\/strong><br><strong>\u00a0 \u00a02-2. \ud65c\uc6a9 \ubc29\ubc95<\/strong><br><strong>3. \uc77c\ubcc4 \uc2dc\uac04<\/strong>\u00a0\uc138\uadf8\uba3c\ud2b8\ub294\u00a0<strong>\uc5b4\ub514\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub098\uc694?<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-87dfea\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2><strong>1. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294 \uc5b8\uc81c \ud544\uc694\ud55c \uae30\ub2a5\uc778\uac00\uc694?<\/strong><\/h2>\n\n\n\n<p>&#8211; \ud2b9\uc815 \uc77c\uc790 \ud558\ub8e8 \uc2dc\uac04\ubcc4\ub85c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\uc6a9\uc790\uac00 \ubc29\ubb38\ud588\ub294\uc9c0 \ud655\uc778\ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0<br>&#8211; \ub2e8\uc21c \uc2dc\uac04\ub300\ubcc4 \ubc29\ubb38 \uc218\uce58 \ubfd0 \uc544\ub2c8\ub77c \uc2dc\uac04\ub300\ubcc4 \uace0\uac1d\uc758 \ud589\ub3d9 \ub370\uc774\ud130\uae4c\uc9c0 \ubd84\uc11d\ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0<br>&#8211; \ubc29\ubb38 PV\uac00 \uc801\uc740 \uc2dc\uac04\uacfc \ub9ce\uc740 \uc2dc\uac04\uc758 \ucc28\uc774\ub97c \ubd84\uc11d\ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0<br>&#8211; \ubc29\ubb38 PV\uac00 \ub9ce\uc740 \uc2dc\uac04\ub300\uc758 \ud2b9\uc9d5 \ubd84\uc11d\uc744 \ud1b5\ud574 \ub9e4\ucd9c \uc0c1\uc2b9 \ud3ec\uc778\ud2b8\ub97c \ud655\uc778\ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2><strong>2. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294 \uc5b4\ub5a4 \uae30\ub2a5\uc778\uac00\uc694?<\/strong><\/h2>\n\n\n\n<h3><strong>2-1. \uae30\ub2a5 \uc18c\uac1c<\/strong><\/h3>\n\n\n\n<p><strong>\uc120\ud0dd\ub41c \uc77c\uc790 \ud558\ub8e8\ub3d9\uc548\uc758 \uc2dc\uac04\ub300\ubcc4\ub85c \uc138\uadf8\uba58\ud2b8<\/strong>\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4.<br><\/p>\n\n\n\n<p>1)\u00a0<strong>\uc2dc\uac04\ub300 \ubcc4 \uc0ac\uc6a9\uc790 \ubc29\ubb38 \uc218<\/strong>\ub97c \uadf8\ub798\ud504\ub85c \ud655\uc778\ud558\uace0,\u00a0<br>2)\u00a0<strong>\ud788\ud2b8\ub9f5\uc744 \uc2dc\uac04 \ub2e8\uc704\ub85c \uc870\ud68c<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \ud1b5\ud574 \uc6d0\ud558\ub294 \uc2dc\uac04\ub300\ub97c \ud074\ub9ad\ud574,\u00a0<br>\ud574\ub2f9 \uc2dc\uac04\ub300\uc5d0 \ubc29\ubb38\ud55c \uc0ac\uc6a9\uc790\uc758 \ub370\uc774\ud130\ub97c \ud655\uc778\ud558\uac70\ub098 \uc2dc\uac04\ubcc4 \ube44\uad50\ubd84\uc11d\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715318907452.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\ud83d\udccc \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8 \uae30\ub2a5<\/strong><\/p>\n\n\n\n<p>1. \uc120\ud0dd\ub41c \uc77c\uc790(\ud558\ub8e8) \ub0b4\uc758 \uc2dc\uac04\ubcc4 \ubc29\ubb38 PV \ud655\uc778<br>&nbsp; &nbsp; &nbsp;*Hover\uc2dc, \ud234\ud301 \uc81c\uacf5 (\uc0c1\uc138\ud55c \uc2dc\uac04\ub300\uc640 \ud574\ub2f9 \uc2dc\uac04\ub3d9\uc548 \uc218\uc9d1\ub41c PV \uc218 \uc870\ud68c \uac00\ub2a5)<br>&nbsp; &nbsp; &nbsp;<img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715318737434.png\"><\/p>\n\n\n\n<p>2. \uc870\ud68c\ud560 \uc2dc\uac04\ub300 \uc120\ud0dd \u00a0(\ub2e8\uc77c \uc120\ud0dd\ub9cc \uac00\ub2a5)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h3><strong>2-2. \ud65c\uc6a9 \ubc29\ubc95<\/strong><\/h3>\n\n\n\n<p><strong>1) \ubd84\uc11d \uae30\uac04\uc744 1\uc77c(\ud558\ub8e8)\ub85c \uc120\ud0dd \u00a0\u2192 \u00a0\uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8 \uc81c\uacf5\ub428<\/strong><br><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715318737668.png\"><br><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715318737850.png\"><br>&#8211;<\/p>\n\n\n\n<p><strong>\ud83d\udccc \ube0c\ub77c\uc6b0\uc800 \uc0ac\uc774\uc988\uc5d0 \ub530\ub77c \ub2e4\ub978 \ud615\ud0dc\uc758 \ucc28\ud2b8 \uc81c\uacf5<\/strong><br>\u00a0 \u00a01) \ub9c9\ub300 \uadf8\ub798\ud504\u00a0<br>\u00a0 \u00a0 \u00a0 \u00a0 &#8211; X\ucd95 : \uc2dc\uac04(1\uc2dc\uac04 \ub2e8\uc704\uc758 24\uc2dc\uac04) \/ Y\ucd95 : PV\u00a0<br>\u00a0 \u00a0 \u00a0 \u00a0 &#8211; \uc218\uc9d1\ub41c PV\uac00 \ub9ce\uc744 \uc218\ub85d \ub192\uc740 \ub9c9\ub300 \uc81c\uacf5 + \ub09c\uc0c9 \uceec\ub7ec \uc0ac\uc6a9<br>\u00a0 \u00a02) \ud788\ud2b8\ub9f5<br>\u00a0 \u00a0 \u00a0 \u00a0 &#8211; \uc218\uc9d1\ub41c PV\uac00 \ub9ce\uc744 \uc218\ub85d \uc9c4\ud55c \uceec\ub7ec \uc0ac\uc6a9\u00a0<\/p>\n\n\n\n<p><strong>2) \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\uc758 \uc2dc\uac04\ub300 \uc120\ud0dd\uc9c0\ub97c Hover \ud558\uc5ec&nbsp;<\/strong><strong>\ud574\ub2f9 \uc2dc\uac04\ub3d9\uc548 \uc218\uc9d1\ub41c PV \uc218 \uc870\ud68c<\/strong>&nbsp;<br>&nbsp;*\ubc29\ubb38\uc790 \uc218\uac00 \ub9ce\uc740 \uc2dc\uac04\ub300\uc640 \uc801\uc740 \uc2dc\uac04\ub300 \ud655\uc778<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/content\/1715564555666.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<p><strong>3) \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8 \uc911 \ud2b9\uc815 \uc2dc\uac04\ub300\ub97c \uc120\ud0dd\ud558\uc5ec \ud788\ud2b8\ub9f5 \uc870\ud68c (\ub2e8\uc77c \uc120\ud0dd\ub9cc \uac00\ub2a5)<\/strong><br>ex)\ubc29\ubb38 \uace0\uac1d \uc218\uac00 \ub9ce\uc740\/\uc801\uc740 \uc2dc\uac04\ub300 \uc870\ud68c, SNS \ub9c8\ucf00\ud305 \uc2dc\ud589 \uc804\/\ud6c4 \uc2dc\uac04\ub300 \ube44\uad50, \ud0c0\uc784\ub51c \uc774\ubca4\ud2b8 \uc2dc\ud589 \uc804\/\ud6c4 \uc2dc\uac04\ub300 \ube44\uad50&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1410\" height=\"567\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/02\/image-17.png\" alt=\"\" class=\"wp-image-7070\"\/><\/figure>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2><strong>3. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294 \uc5b4\ub514\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub098\uc694?<\/strong><\/h2>\n\n\n\n<p>\uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294 UX Heatmap\uc758 Reporting Heatmaps\uc640 Segmenting CTA\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\u203b UX Heatmap \ud50c\ub7ec\uc2a4 \ud50c\ub79c\uc5d0\uc11c\ub9cc \uc81c\uacf5\ud558\ub294 \uc2ec\ud654 \uc138\uadf8\uba58\ud2b8 \uae30\ub2a5\uc785\ub2c8\ub2e4.\u00a0<br>&#8211; Reporting Heatmaps<br>&#8211; Segmenting CTA<\/p>\n\n\n\n<p>\u203b \uc870\ud68c\uae30\uac04\uc744 \ud558\ub8e8\ub85c \uc124\uc815\ud574\uc57c\ub9cc \uc2dc\uacc4\uc5f4 \uadf8\ub798\ud504\uac00 \ud65c\uc131\ud654\ub429\ub2c8\ub2e4. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715318737668.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715318737850.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-51a322\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p>\uc9c0\uae08\uae4c\uc9c0 &#8216;\uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8&#8217; \uae30\ub2a5\uc744 \uc18c\uac1c\ud558\ub294 \uc2dc\uac04\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<br>2\ud0c4\uc5d0\uc11c\ub294 &#8216;\uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8&#8217;\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uad6c\uccb4\uc801\uc778 \uc0c1\ud669\uacfc \ubd84\uc11d \uc608\uc2dc\ub97c \uc54c\ub824\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-ff79ad\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2095\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/content\/1720492857548.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2134\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/content\/1720492857821.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/forum.beusable.net\/ko\/post\/1961\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/content\/1720492857979.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.beusable.net\/blog\/\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/content\/1720492858327.png\" alt=\"\"\/><\/a><\/figure>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>\uc548\ub155\ud558\uc138\uc694, Beusable \ud300\uc785\ub2c8\ub2e4.\uc624\ub298\uc740 UX Heatmap \ud50c\ub7ec\uc2a4 \ud50c\ub79c\uc5d0\uc11c\ub9cc \uc81c\uacf5\ud558\ub294\uc2ec\ud654 \uc138\uadf8\uba58\ud2b8 \uae30\ub2a5\uc5d0 \ub300\ud574 \uc18c\uac1c\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\u00a0\uae30\ub2a5\uc744 \ud1b5\ud574\uc0ac\uc6a9\uc790\uc758 \ud398\uc774\uc9c0 \ubc29\ubb38 \uc2dc\uac04\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ub41c \ub370\uc774\ud130\ub97c \ud655\uc778\ud558\uc138\uc694. \ubaa9\ucc281. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294 \uc5b8\uc81c \ud544\uc694\ud55c \uae30\ub2a5\uc778\uac00\uc694?2. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294\u00a0\uc5b4\ub5a4 \uae30\ub2a5\uc778\uac00\uc694?\u00a0 \u00a02-1. \uae30\ub2a5 \uc18c\uac1c\u00a0 \u00a02-2. \ud65c\uc6a9 \ubc29\ubc953. \uc77c\ubcc4 \uc2dc\uac04\u00a0\uc138\uadf8\uba3c\ud2b8\ub294\u00a0\uc5b4\ub514\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub098\uc694? 1. \uc77c\ubcc4 \uc2dc\uac04 \uc138\uadf8\uba3c\ud2b8\ub294 \uc5b8\uc81c \ud544\uc694\ud55c \uae30\ub2a5\uc778\uac00\uc694? &#8211; 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