{"id":7481,"date":"2026-03-25T14:25:30","date_gmt":"2026-03-25T05:25:30","guid":{"rendered":"https:\/\/www.beusable.net\/blog\/?p=7481"},"modified":"2026-03-25T14:32:01","modified_gmt":"2026-03-25T05:32:01","slug":"%eb%b6%84%ec%84%9d%eb%a6%ac%ed%8f%ac%ed%8a%b8-%ec%9e%91%ec%84%b1-%ea%b0%80%ec%9d%b4%eb%93%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%eb%b6%84%ec%84%9d-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-3-kpi-%ec%84%a4","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=7481","title":{"rendered":"[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (3) KPI \uc124\uc815"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694. \ubdf0\uc800\ube14\uc785\ub2c8\ub2e4. \ud83d\ude42<br>\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc9c4\ud589\ud558\uae30 \uc804, \uaf2d \uc124\uc815\ud574\uc57c \ud558\ub294 KPI \uc124\uc815\uc744 \uc18c\uac1c\ud574\ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-e5ec74\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h5>[\ubaa9\ucc28]<\/h5>\n\n\n\n<p><strong>\ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4<\/strong><\/p>\n\n\n\n<ul><li>(1) \ubd84\uc11d \ubaa9\ud45c \uc120\uc815<\/li><li>(2) \ubd84\uc11d \ub300\uc0c1 \uc124\uc815<\/li><li>(3) KPI \uc124\uc815<\/li><li>(4) \ubd84\uc11d \uc9c4\ud589<ul><li>(4-1) \ubd84\uc11d \uc9c4\ud589 &#8211; Journey Map \ubd84\uc11d<\/li><li>(4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d<\/li><\/ul><\/li><\/ul>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-8e2a03\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h1>\ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (3) KPI \uc124\uc815<\/h1>\n\n\n\n<p>\ubd84\uc11d \ub300\uc0c1\uc744 \uc124\uc815\ud588\ub2e4\uba74, \ub2e4\uc74c\uc740 \ud575\uc2ec\uc131\uacfc\uc9c0\ud45c(KPI)\ub97c \uc124\uc815\ud558\uc5ec \uc11c\ube44\uc2a4\uc758 \uc131\uacfc\uc640 \ud604\ud669\uc744 \uc815\ub7c9\uc801 \uc9c0\ud45c\ub85c \uce21\uc815\ud574 \ubcf4\uc138\uc694. <br>\ubd84\uc11d \ub300\uc0c1\uc5d0 \ub530\ub77c \ubdf0\uc800\ube14 \uc11c\ube44\uc2a4\uc5d0\uc11c KPI\ub85c \uc124\uc815\ud558\uc2e4 \uc218 \uc788\ub294 \uc9c0\ud45c \uc608\uc2dc\ub97c \uc548\ub0b4\ub4dc\ub9bd\ub2c8\ub2e4.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2>1. \uc5ec\uc815 KPI\u00a0<\/h2>\n\n\n\n<h4>1-1. \ud65c\ub3d9 \uc9c0\ud45c<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2034\" height=\"622\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/image-113.png\" alt=\"\" class=\"wp-image-7485\"\/><\/figure>\n\n\n\n<p>1-1-1. \uc704\uce58<br>Journey Map > Ranking, Journey<\/p>\n\n\n\n<p>1-1-2. \uae30\uc900<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1760\" height=\"504\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/image-114.png\" alt=\"\" class=\"wp-image-7486\"\/><\/figure>\n\n\n\n<p>1-1-3. \uce21\uc815 \ubc29\uc548<br>\ub7ad\ud0b9 \uc0c1\ub2e8 \uc9c0\ud45c(\ubc29\ubb38 \uc0c1\uc704 20\uac1c) \ub610\ub294 \ub178\ub4dc\ubcc4 \uc9c0\ud45c \uce21\uc815<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2>1-2. \uc138\uc158 \uc9c0\ud45c<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716518004726.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>1-2-1. \uc704\uce58<br>Journey Map > Ranking > Session Summary\u00a0<\/p>\n\n\n\n<p>1-2-2. \uae30\uc900<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1848\" height=\"308\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/image-115.png\" alt=\"\" class=\"wp-image-7488\"\/><\/figure>\n\n\n\n<p>1-2-3. \uce21\uc815 \ubc29\uc548<br>\ub7ad\ud0b9 \uc0c1\ub2e8 \uc9c0\ud45c \uce21\uc815<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-da36cd\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2>2. \ud398\uc774\uc9c0 KPI\u00a0<\/h2>\n\n\n\n<h4>2-1. \ud398\uc774\uc9c0 \ubc29\ubb38 \ubd84\uc11d<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716518005039.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>2-1-1. \uc704\uce58<br>UX Heatmap > Analytics<\/p>\n\n\n\n<p>2-1-2. \uae30\uc900<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2024\" height=\"688\" src=\"https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/image-116.png\" alt=\"\" class=\"wp-image-7489\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>2-1-3. \uce21\uc815 \ubc29\uc548<br>Analytics \uc9c0\ud45c \uce21\uc815<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h4>2-2. \ud398\uc774\uc9c0 \uc804\ud658\uacfc \uc774\ud0c8<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716518005220.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>2-2-1. \uc704\uce58<br>UX Heatmap > Analytics\u00a0<\/p>\n\n\n\n<p>2-2-2. \uae30\uc900<br>\ubc29\ubb38\uc790\uac00 \ud398\uc774\uc9c0 \ub0b4\uc5d0\uc11c \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc804\ud658\ud558\uc9c0 \uc54a\uace0 \uc5bc\ub9c8\ub098 \uc774\ud0c8\ud558\uc600\ub294\uac00\ub97c \uac80\ud1a0\ud558\uc5ec \uc804\ud658\/\uc774\ud0c8 \uc131\uacfc \uce21\uc815<\/p>\n\n\n\n<ul><li>\u2022 \uacc4\uc0b0 \ubc29\ubc95: \ubc29\ubb38 \ud750\ub984\uc758 Conversion\/Exit\ub294 \ud398\uc774\uc9c0 \ub0b4 \uc774\ub3d9 \uacbd\ub85c\uac00 \uc788\ub294 \ub9c1\ud06c \ub610\ub294 \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\uc5ec \uc804\ud658\ud55c\/\uc804\ud658\ud558\uc9c0 \uc54a\uc740 \ube44\uc728\uc744 \uc758\ubbf8\u00a0<\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<p>2-2-3. \uce21\uc815 \ubc29\uc548<br>\ud398\uc774\uc9c0 \uc774\ud0c8\ub960 \uce21\uc815 (100% &#8211; \uc774\ud0c8\ub960 = \uc804\ud658\uc728)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h4>2-3. \ud398\uc774\uc9c0 \ud0d0\uc0c9<\/h4>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716518005473.png\" alt=\"\" width=\"277\" height=\"460\"\/><\/figure>\n\n\n\n<p>2-3-1. \uc704\uce58<br>UX Heatmap > Reporting Heatmaps > Scroll Heatmap\u00a0<\/p>\n\n\n\n<p>2-3-2. \uae30\uc900<br>\ubc29\ubb38\uc790\uac00 \ud398\uc774\uc9c0 \ub0b4\uc5d0\uc11c \uc81c\uacf5\ub41c \ucf58\ud150\uce20\ub97c \ubaa8\ub450 \ud0d0\uc0c9\ud558\uc600\ub294\uc9c0 \uac80\ud1a0\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \ud398\uc774\uc9c0 \ud0d0\uc0c9 \uc131\uacfc\ub97c \uce21\uc815\u00a0<\/p>\n\n\n\n<p>2-3-3. \uce21\uc815 \ubc29\uc548<br>\ud398\uc774\uc9c0 \uad6c\uac04\ubcc4 \uc2a4\ud06c\ub864 \ub3c4\ub2ec\ub960<\/p>\n\n\n\n<ul><li>\u2022 \uacc4\uc0b0 \ubc29\ubc95: \ud398\uc774\uc9c0 \uc2a4\ud06c\ub864\ub9c1\uc5d0 \ub530\ub978 \ub192\uc774\ubcc4 \uc0ac\uc6a9\uc790\uc758 \ub3c4\ub2ec \ube44\uc728<\/li><\/ul>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-adb0d3\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2>3. \ucf58\ud150\uce20 KPI\u00a0<\/h2>\n\n\n\n<h4>3-1. \ucf58\ud150\uce20 \uc804\ud658<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716518005654.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>3-1-1. \uc704\uce58<br>UX Heatmap > Reporting Heatmaps > Click \/ Tap Heatmap &amp; Move Heatmap\u00a0<\/p>\n\n\n\n<p>3-1-2. \uae30\uc900<br>\ud2b9\uc815 \ucf58\ud150\uce20(\uc804\ud658 \ud074\ub9ad \uc694\uc18c)\ub97c \uc5bc\ub9c8\ub098 \ud074\ub9ad\/\ud0ed \ud558\uc600\ub294\uac00, \uad00\uc2ec\uc744 \uac00\uc9c4 \ud6c4 \uc5bc\ub9c8\ub098 \ud074\ub9ad\/\ud0ed \uc73c\ub85c \uc774\uc5b4\uc84c\ub294\uac00\ub97c \ud1b5\ud574 \uc804\ud658 \uc131\uacfc \uce21\uc815\u00a0<\/p>\n\n\n\n<p>3-1-3. \uce21\uc815 \ubc29\uc548<\/p>\n\n\n\n<ul><li>\u2022 \ucf58\ud150\uce20 \ubcc4 Clicks or Taps (\ud69f\uc218)<\/li><li>\u2022 Hover to Clicks (\ud638\ubc84 \ub300\ube44 \ud074\ub9ad\ud55c \ube44\uc728)<\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h4>3-2. \ucf58\ud150\uce20 \ud0d0\uc0c9 \uc218\uce58<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716518005874.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>3-2-1. \uc704\uce58<br>UX Heatmap > Reporting Heatmaps > Path Plot\u00a0<\/p>\n\n\n\n<p>3-2-2. \uae30\uc900<br>\ud398\uc774\uc9c0 \ub0b4 Task \uc218\ud589 \ud69f\uc218\uc640 \uc6c0\uc9c1\uc784\ubcc4 \uccb4\ub958 \uc2dc\uac04\uc744 \ud30c\uc545\ud558\uc5ec Task \uc218\ud589 \ud750\ub984\uc758 \uc6d0\ud65c\uc131, \uc7a5\uc560\ubb3c \ud30c\uc545<\/p>\n\n\n\n<p>3-2-3. \uce21\uc815 \ubc29\uc548<br>\uc0ac\uc6a9\uc790 \ud0d0\uc0c9 \uc218\ucc28\uc640 \ud0d0\uc0c9 \uc704\uce58\ubcc4 \uccb4\ub958\uc2dc\uac04 \uac80\ud1a0<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h4>3-3. \ucf58\ud150\uce20 \uc8fc\ubaa9<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716518006065.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>3-3-1. \uc704\uce58<br>UX Heatmap > Reproting Heatmaps > Move Heatmap, Scroll Heatmap, Path Plot\u00a0<\/p>\n\n\n\n<p>3-3-2. \uae30\uc900<br>\ubc29\ubb38\uc790\uc758 \ucf58\ud150\uce20\ubcc4 \uccb4\ub958 \uc2dc\uac04\uacfc \ud0d0\uc0c9 \ubc00\uc9d1\ub3c4\ub97c \uc0b4\ud3b4\ubcf4\uba70 \ucf58\ud150\uce20\uc758 \uc8fc\ubaa9 \uc131\uacfc \ube44\uad50\u00a0<\/p>\n\n\n\n<p>3-3-3. \uce21\uc815 \ubc29\uc548<br>\uad6c\uac04\ubcc4 \uccb4\ub958\uc2dc\uac04, \ub9c8\uc6b0\uc2a4 Hover \uaddc\ubaa8, Path Plot \uc0c1\uc758 \ubc00\uc9d1\ub3c4\uc640 \uccb4\ub958\uc2dc\uac04 \uac80\ud1a0<\/p>\n\n\n\n<ul><li>\u2022 \uad6c\uac04\ubcc4 \uccb4\ub958\uc2dc\uac04 (\uc8fc\ubaa9\ub3c4) = (\ub3c4\ub2ec\uc728 x \ub3c4\ub2ec PV\ub9cc\uc758 \uccb4\ub958\uc2dc\uac04) \/ 100%<\/li><li>\u2022 \ub9c8\uc6b0\uc2a4 Hover \uaddc\ubaa8 = \ub3c4\ub2ec\ud55c PV \ub300\ube44 Hover\ud55c PV<\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h4>3-4. \ucf58\ud150\uce20 \uc778\uc9c0<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716518006247.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>3-4-1. \uc704\uce58<br>UX Heatmap > Reporting Heatmaps > Move Heatmap\u00a0<\/p>\n\n\n\n<p>3-4-2. \uae30\uc900<br>\ubc29\ubb38\uc790\uc758 \ud2b9\uc815 \ucf58\ud150\uce20\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uc5bc\ub9c8\ub098 \uc778\uc9c0\ud558\uace0 \ud0d0\uc0c9\ud558\uc600\ub294\uac00\ub97c \uac80\ud1a0\ud558\uc5ec \ucf58\ud150\uce20 \ud0d0\uc0c9 \uc131\uacfc \uce21\uc815\u00a0<\/p>\n\n\n\n<p>3-4-3. \uce21\uc815 \ubc29\uc548<br>\ud638\ubc84 \ube44\uc728 = \ucf58\ud150\uce20\ubcc4 Hover \uc218 \/ \uc804\uccb4 PV<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-eca733\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p>KPI\ub97c \uc138\uc6b0\uba74 \ubaa9\ud45c\ub97c \ub354\uc6b1 \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uc815\ud560 \uc218 \uc788\uace0, \ubaa8\ub4e0 \uad6c\uc131\uc6d0\ub4e4\uc774 \ub098\uc544\uac08 \uacf5\ub3d9\uc758 \ubaa9\ud45c\ub97c \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <br>\ub610\ud55c \uba85\ud655\ud55c \ubc29\ud5a5\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ubb38\uc81c\uc810\uc5d0 \ub300\ud55c \ube60\ub978 \uac1c\uc120\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \uae00\uc744 \ud1b5\ud574 \ubdf0\uc800\ube14\uc744 \ud65c\uc6a9\ud55c KPI \uc124\uc815\uc774 \uc870\uae08 \ub354 \uc26c\uc6cc\uc9c0\uc168\ub2e4\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4. \ud83d\ude42<br>\uadf8\ub7fc \ub2e4\uc74c\uc5d0\ub294 \ubcf8\uaca9\uc801\uc778 \ub370\uc774\ud130 \ubd84\uc11d \ubc29\ubc95\uc744 \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694!<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-77d82a\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p><strong>\ubdf0\uc800\ube14 \ud3ec\ub7fc\uc5d0\uc11c \uc2dc\ub9ac\uc988 \uc774\uc5b4\uc11c \ubcf4\uae30<\/strong><\/p>\n\n\n\n<p>\u25ba[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (1) \ubd84\uc11d \ubaa9\ud45c \uc120\uc815\ud558\uae30<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2075\">https:\/\/forum.beusable.net\/ko\/post\/2075<\/a>&nbsp;<\/p>\n\n\n\n<p>\u25ba[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (2) \ubd84\uc11d \ub300\uc0c1 \uc124\uc815<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2076\">https:\/\/forum.beusable.net\/ko\/post\/2076<\/a><\/p>\n\n\n\n<p>\u25b7[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (3) KPI \uc124\uc815<\/p>\n\n\n\n<p>\u25ba[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (4-1) \ubd84\uc11d \uc9c4\ud589 &#8211; Journey Map \ubd84\uc11d<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2078\">https:\/\/forum.beusable.net\/ko\/post\/2078<\/a>&nbsp;<\/p>\n\n\n\n<p>\u25ba\ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2079\">https:\/\/forum.beusable.net\/ko\/post\/2079<\/a>&nbsp;<\/p>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>\uc548\ub155\ud558\uc138\uc694. \ubdf0\uc800\ube14\uc785\ub2c8\ub2e4. \ud83d\ude42\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc9c4\ud589\ud558\uae30 \uc804, \uaf2d \uc124\uc815\ud574\uc57c \ud558\ub294 KPI \uc124\uc815\uc744 \uc18c\uac1c\ud574\ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4. [\ubaa9\ucc28] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 (1) \ubd84\uc11d \ubaa9\ud45c \uc120\uc815 (2) \ubd84\uc11d \ub300\uc0c1 \uc124\uc815 (3) KPI \uc124\uc815 (4) \ubd84\uc11d \uc9c4\ud589 (4-1) \ubd84\uc11d \uc9c4\ud589 &#8211; Journey Map \ubd84\uc11d (4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (3) KPI \uc124\uc815 \ubd84\uc11d \ub300\uc0c1\uc744&hellip;&nbsp;<a href=\"https:\/\/www.beusable.net\/blog\/?p=7481\" class=\"\" rel=\"bookmark\">\ub354 \ubcf4\uae30 &raquo;<span class=\"screen-reader-text\">[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (3) KPI \uc124\uc815<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categories":[1],"tags":[193,94,88,13,7,291,8],"qubely_featured_image_url":{"full":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",811,528,false],"landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",811,528,false],"portraits":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",492,320,false],"thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",150,98,false],"medium":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",300,195,false],"medium_large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",768,500,false],"large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",811,528,false],"1536x1536":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",811,528,false],"2048x2048":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",811,528,false],"qubely_landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",811,528,false],"qubely_portrait":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",492,320,false],"qubely_thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",140,91,false],"neve-blog":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/03\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-03-25-\u110b\u1169\u1112\u116e-2.23.46.png",811,528,false]},"qubely_author":{"display_name":"Beusable","author_link":"https:\/\/www.beusable.net\/blog\/?author=1"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.beusable.net\/blog\/?cat=1\" rel=\"category\">\ubbf8\ubd84\ub958<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - 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