{"id":7773,"date":"2026-04-20T18:00:32","date_gmt":"2026-04-20T09:00:32","guid":{"rendered":"https:\/\/www.beusable.net\/blog\/?p=7773"},"modified":"2026-04-20T18:01:52","modified_gmt":"2026-04-20T09:01:52","slug":"%eb%b6%84%ec%84%9d%eb%a6%ac%ed%8f%ac%ed%8a%b8-%ec%9e%91%ec%84%b1-%ea%b0%80%ec%9d%b4%eb%93%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0-%eb%b6%84%ec%84%9d-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-4-2-%eb%b6%84","status":"publish","type":"post","link":"https:\/\/www.beusable.net\/blog\/?p=7773","title":{"rendered":"[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694, \ubdf0\uc800\ube14 \uc785\ub2c8\ub2e4. \ud83d\ude00<\/p>\n\n\n\n<p>\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc \ub9c8\uc9c0\ub9c9\ud3b8!&nbsp;<br>\uc774\ubc88 \uc2dc\uac04\uc5d0\ub294 UX Heatmap\uc73c\ub85c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uba87\uac00\uc9c0 \uc18c\uac1c\ud574\ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-d37857\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h5><strong>[\ubaa9\ucc28]<\/strong><\/h5>\n\n\n\n<p><strong>\ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4<\/strong><\/p>\n\n\n\n<ul><li>(1) \ubd84\uc11d \ubaa9\ud45c \uc120\uc815<\/li><li>(2) \ubd84\uc11d \ub300\uc0c1 \uc124\uc815<\/li><li>(3) KPI \uc124\uc815<\/li><li>(4) \ubd84\uc11d \uc9c4\ud589<ul><li>(4-1) \ubd84\uc11d \uc9c4\ud589 &#8211; Journey Map \ubd84\uc11d<\/li><li>(4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d<\/li><\/ul><\/li><\/ul>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-69c97d\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h1>\ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 <br>(4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d<\/h1>\n\n\n\n<p>UX Heatmap\uc740 \ud398\uc774\uc9c0\ubcc4\/\ucf58\ud150\uce20\ubcc4 \ud589\ub3d9 \ubd84\uc11d\uc744 \ud558\ub294 \ub3c4\uad6c\ub85c As-is\/To-be \ud655\uc778\uc774 \ud544\uc694\ud55c \uacbd\uc6b0, Painpoint \ubd84\uc11d \ub4f1\uc744 \uc704\ud574 \ud65c\uc6a9\ub429\ub2c8\ub2e4. &#8216;\uacb0\uacfc\uc5d0 \ub300\ud55c \uc6d0\uc778 \ud30c\uc545, \uac1c\ud3b8 \uc804\/\ud6c4 UX\uac1c\uc120 \uc131\uacfc \ubd84\uc11d&#8217; \ub97c \ud655\uc778\ud558\uc2e4 \ub54c, \ud65c\uc6a9\ud558\uc2dc\uba74 \ub354 \uc88b\uc544\uc694. \u263a\ufe0f<\/p>\n\n\n\n<h2>1. \ud398\uc774\uc9c0 \ud0d0\uc0c9<\/h2>\n\n\n\n<h4>1-1. \uc18c\ube44 \ud604\ud669 \ubd84\uc11d: \uc2a4\ud06c\ub864<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715229881263.png\" alt=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715229881263.png\"\/><\/figure>\n\n\n\n<h5><strong>1-1-1. \ubaa9\uc801<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 \ud398\uc774\uc9c0 \ub0b4 \ud0d0\uc0c9 \uc758\uc9c0 \ud655\uc778<\/li><li>\u2022 \uc2e4\uc81c \ucf58\ud150\uce20 \ub3c4\ub2ec \uc5ec\ubd80 \ud655\uc778<\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-1-2. \uc704\uce58<\/strong><\/h5>\n\n\n\n<p>UX Heatmap &gt; Reporting Heatmaps &gt; Scroll<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-1-3. \ud655\uc778 \ub0b4\uc6a9<\/strong><\/h5>\n\n\n\n<p>Scroll \ud788\ud2b8\ub9f5\uc758 \ub192\uc774\ubcc4 \uc0ac\uc6a9\uc790 \ub3c4\ub2ec \ube44\uc728(%)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-1-4. \uc778\uc0ac\uc774\ud2b8<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 \ud2b9\uc815 \ub192\uc774\uc5d0 \uc704\uce58\ud55c \ucf58\ud150\uce20 \ubcc4\ub85c \ud654\uba74\uc5d0 \ub178\ucd9c\ub41c \uace0\uac1d \uaddc\ubaa8\ub97c \ud30c\uc545\ud558\uc5ec \uc18c\ube44 \uc5ec\ubd80 \ud310\ub2e8<\/li><li>\u2022 \ub192\uc774\ubcc4 \ub3c4\ub2ec \ube44\uc728\uc758 \ucc28\ub97c \ud1b5\ud574\uc11c \uace0\uac1d\uc758 \ud0d0\uc0c9 \uc911\ub2e8\uc728(%)\uc744 \ud655\uc778\ud568<\/li><\/ul>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-fbbb0f\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4>1-2. \uc18c\ube44 \ud604\ud669 \ubd84\uc11d: \ub178\ucd9c<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715222666482.png\" alt=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715222666482.png\"\/><\/figure>\n\n\n\n<h5><strong>1-2-1. \ubaa9\uc801<\/strong><\/h5>\n\n\n\n<p>\ub3d9\uc801\uc778 \uc778\ud130\ub799\uc158\uc774 \ud544\uc694\ud55c \ucf58\ud150\uce20, \uac00\ubcc0 \ucf58\ud150\uce20 \ub4f1\uc758 \uc2e4\uc81c \ucf58\ud150\uce20 \ub3c4\ub2ec \uc5ec\ubd80<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-2-2. \uc704\uce58<\/strong><\/h5>\n\n\n\n<p>UX Heatmap &gt; Reporting Heatmaps &gt; Live Heatmap &gt; \ub178\ucd9c(Exposure)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-2-3. \ud655\uc778 \ub0b4\uc6a9<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 \ub178\ucd9c(Exposure)\uc758 \ub178\ucd9c\ub3c4(\ube0c\ub77c\uc6b0\uc800 \ud654\uba74\uc5d0 CTA\uac00 \ub178\ucd9c\ub41c \ud655\ub960) \ud655\uc778<ul><li>\u2022 \ub178\ucd9c\ub3c4 \uacc4\uc0b0 \ubc29\ubc95: \ud574\ub2f9 \ucf58\ud150\uce20\uac00 \ub178\ucd9c\ub41c PV \/ \uc804\uccb4 PV (%)<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-1-4. \uc778\uc0ac\uc774\ud2b8<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\ucf58\ud150\uce20 \uc885\ub958<\/th><th>\uc778\uc0ac\uc774\ud2b8<\/th><\/tr><\/thead><tbody><tr><td>Depth\uac00 \uc788\ub294 UI<\/td><td>\uc9c4\uc785 \uc804\/\ud6c4 \ucf58\ud150\uce20\uc758 \ub178\ucd9c\uc744 \ube44\uad50\ud558\uc5ec \ucf58\ud150\uce20 \uc18c\ube44 \ud6a8\uc728 \ud655\uc778&nbsp;(ex. \ud558\uc704 \uba54\ub274 \uc18c\ube44\ub294 GNB \ub178\ucd9c \ub300\ube44 91.7% \uac10\uc18c)<\/td><\/tr><tr><td>\uce90\ub7ec\uc140\/\uc790\ub3d9\uac31\uc2e0 \ucf58\ud150\uce20<\/td><td>\ucf58\ud150\uce20\uc758 \uc18c\ube44 \uc5ec\ubd80\ub97c \ud655\uc778\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \uc81c\uacf5 \uac2f\uc218 \ud655\uc778<\/td><\/tr><tr><td>\uc778\ud130\ub799\uc158\uc5d0 \uc758\ud574 \ubcc0\uacbd\ub418\ub294 UI<\/td><td>\ucf58\ud150\uce20\uc758 \ub178\ucd9c\ub960\uc744 \ud1b5\ud574 \uc778\ud130\ub799\uc158\uc744 \uc218\ud589\ud55c \uc0ac\uc6a9\uc790 \ube44\uc728 \ud655\uc778&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-9f32df\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4>1-3. \uc18c\ube44 \ud604\ud669 \ubd84\uc11d: \uc2a4\uc640\uc774\ud504<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715229881862.png\" alt=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715229881862.png\"\/><\/figure>\n\n\n\n<h5><strong>1-3-1. \ubaa9\uc801<\/strong><\/h5>\n\n\n\n<p>\uc2a4\uc640\uc774\ud504 \uc778\ud130\ub799\uc158\uc774 \ud544\uc694\ud55c \uc601\uc5ed\/\ucf58\ud150\uce20 \uc18c\ube44 \uc5ec\ubd80 \ud655\uc778<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-3-2. \uc704\uce58<\/strong><\/h5>\n\n\n\n<p>UX Heatmap &gt; Reporting Heatmaps &gt; Swipe (Phone)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-3-3. \ud655\uc778 \ub0b4\uc6a9<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 Vertical: \uc0c1(\u25b2) \ud558\ub2e8\uc73c\ub85c \uc2a4\uc640\uc774\ud504\ud55c \uacbd\uc6b0, \ud558(\u25bc) \uc0c1\ub2e8\uc73c\ub85c \uc2a4\uc640\uc774\ud504\ud55c \uacbd\uc6b0<\/li><li>\u2022 Horizontal: \uc88c(\u25c0\ufe0e) \uc88c\uce21\uc73c\ub85c \uc2a4\uc640\uc774\ud504\ud55c \uacbd\uc6b0, \uc6b0(\u25b6\ufe0e) \uc6b0\uce21\uc73c\ub85c \uc2a4\uc640\uc774\ud504\ud55c \uacbd\uc6b0<\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-3-4. \uc778\uc0ac\uc774\ud2b8<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\uc2a4\uc640\uc774\ud504<\/th><th>\uc778\uc0ac\uc774\ud2b8<\/th><\/tr><\/thead><tbody><tr><td>Vertical<\/td><td>\uc2a4\uc640\uc774\ud504\uac00 \ub04a\uae34 \uad6c\uac04: \uc0ac\uc6a9\uc790\uac00 \ube60\ub974\uac8c \uc2a4\uc640\uc774\ud504\ud558\uba70 \ud6d1\uace0 \uc9c0\ub098\uac04 \uad6c\uac04\uc73c\ub85c \ud574\uc11d \uac00\ub2a5 (\uc18c\ube44 \ud6a8\uc728 \ub0ae\uc74c)<\/td><\/tr><tr><td>Horizontal<\/td><td>\uc2a4\uc640\uc774\ud504 \uce90\ub7ec\uc140\/\uba54\ub274 \uc601\uc5ed: \ucf58\ud150\uce20 \ud0d0\uc0c9\uc744 \uc704\ud55c \uc0ac\uc6a9\uc790\uc758 \uc778\ud130\ub799\uc158\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0 \uc5ec\ubd80 \ud310\ub2e8\uc2a4\uc640\uc774\ud504 \ucf58\ud150\uce20\uac00 \uc5c6\uc73c\ub098 \uc2a4\uc640\uc774\ud504\uac00 \ub192\uac8c \ub098\ud0c0\ub098\ub294 \uacbd\uc6b0: \ucd94\uac00 \ucf58\ud150\uce20\ub97c \uae30\ub300\ud558\uace0 \ud0d0\uc0c9\ud55c \uc601\uc5ed\uc774\uac70\ub098 \uc778\uc571 \uc601\uc5ed\/\ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4 \ud658\uacbd\uc5d0 \ub530\ub978 \uc778\ud130\ub799\uc158\uc77c \uc218 \uc788\uc74c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-6afd6f\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4>1-4. \ud0d0\uc0c9 \ud750\ub984 \ubd84\uc11d: Path<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715229882771.png\" alt=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1715229882771.png\"\/><\/figure>\n\n\n\n<p><strong>1-4-1. \ubaa9\uc801<\/strong><\/p>\n\n\n\n<p>\uc0ac\uc6a9\uc790\ub97c \ub300\ud45c\ud558\ub294 \ud0d0\uc0c9 \ud750\ub984\uacfc \uccb4\ub958 \uc2dc\uac04 \uc815\ubcf4 \ud30c\uc545<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-4-2. \uc704\uce58<\/strong><\/h5>\n\n\n\n<p>UX Heatmap &gt; Reporting Heatmaps &gt; Path (PC)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-4-3. \ud655\uc778 \ub0b4\uc6a9<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\uc9c0\ud45c<\/th><th>\ud655\uc778 \ub0b4\uc6a9<\/th><\/tr><\/thead><tbody><tr><td>\uc0ac\uc6a9\uc790 \ud0d0\uc0c9 \ud750\ub984<\/td><td>\uc0ac\uc6a9\uc790\uc758 \ud0d0\uc0c9 \ud750\ub984 \uc21c\uc11c \ud655\uc778<\/td><\/tr><tr><td>\uc0ac\uc6a9\uc790 \ud589\ub3d9<\/td><td>\uc0ac\uc6a9\uc790\uac00 \ud0d0\uc0c9\ud55c \ucf58\ud150\uce20\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc774\ubca4\ud2b8 \uc885\ub958 \ud655\uc778<\/td><\/tr><tr><td>\uccb4\ub958 \uc2dc\uac04<\/td><td>\uc0ac\uc6a9\uc790\uac00 \ud0d0\uc0c9\ud55c \ucf58\ud150\uce20\uc5d0\uc11c\uc758 \uccb4\ub958 \uc2dc\uac04 \ud655\uc778<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>1-4-4. \uc778\uc0ac\uc774\ud2b8<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 Engagement \uadf8\ub8f9: \uc11c\ube44\uc2a4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud0d0\uc0c9\ud558\ub294 \uc0ac\uc6a9\uc790\uac00 \uc8fc\ubaa9\ud55c \ucf58\ud150\uce20\uac00 \ubb34\uc5c7\uc778\uc9c0 \ud655\uc778\ud558\uc5ec \uc8fc\uc694 \uc804\ud658 CTA\ub85c \ud65c\uc6a9\ud558\uac70\ub098 \uad00\ub828 \ucf58\ud150\uce20\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc74c<\/li><li>\u2022 Conversion\/Non-Conversion \uc0ac\uc6a9\uc790 \uac04\uc758 \ud0d0\uc0c9 \ud750\ub984\uc5d0 \ucc28\uc774\uac00 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc5ec, \uc774\ud0c8 \uc6d0\uc778 \ud30c\uc545\uc774 \uac00\ub2a5\ud568<\/li><\/ul>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-56f81c\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2>2. \ucf58\ud150\uce20 \uc804\ud658<\/h2>\n\n\n\n<h4>2-1. CTA \uc804\ud658 \ud6a8\uc728 \ud655\uc778<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716520615145.png\" alt=\"\"\/><\/figure>\n\n\n\n<h5><strong>2-1-1. \ubaa9\uc801<\/strong><\/h5>\n\n\n\n<p>\uc0ac\uc6a9\uc790\uc758 \uc694\uad6c\uc0ac\ud56d, \ubaa9\uc801\uc9c0 \uc6b0\uc120\uc21c\uc704, \uad00\uc2ec \ubd84\ud3ec \uc774\ud574<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>2-1-2. \uc704\uce58<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 UX Heatmap &gt; Reporting Heatmaps &gt; Click\/Tap<\/li><li>\u2022 UX Heatmap &gt; Reporting Heatmaps &gt; Live Heatmap &gt; Click\/Tap<\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>2-1-3. \ud655\uc778 \ub0b4\uc6a9<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 <strong>Click\/Tap PV Rate(%)<\/strong>: \ud074\ub9ad\uc744 \uc77c\uc73c\ud0a8 \ubc29\ubb38\uc790 \ube44\uc911<ul><li>\u2022 Click\/Tap PV Rate \uacc4\uc0b0 \ubc29\ubc95: \uc804\uccb4 PV \uc911 \ud074\ub9ad\/\ud0ed\ud55c PV(%) = Unique Click\/Tap = \uc21c \ud074\ub9ad\/\ud0ed<\/li><\/ul><\/li><li>\u2022 \ubb34\ud6a8 \ud074\ub9ad \ud655\uc778: \ud074\ub9ad \uc601\uc5ed\uc774 \uc544\ub2d8\uc5d0\ub3c4 \ud788\ud2b8\ub9f5\uc774 \ud45c\uc2dc\ub418\uc5b4 \uc788\uac70\ub098, \ubaa8\ubc14\uc77c\uc758 \uacbd\uc6b0 \ub354\ube14\ud0ed \uc544\uc774\ucf58\uc774 \ud45c\uc2dc\ub41c \uc601\uc5ed \ud3ec\ud568<\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>2-1-4. \uc778\uc0ac\uc774\ud2b8<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Click\/Tap PV Rate<\/th><td>\ub3c4\ub2ec\ub960\/\ub178\ucd9c\ub960 \ub300\ube44 Click\/Tap PV Rate \uc744 \ud655\uc778\ud558\uba74 \uc704\uce58\/\ub178\ucd9c \ub4f1\uc758 \ubcc0\uc218\uac00 \uc81c\uc678\ub418\uc5b4, \uc2e4\uc81c \ud574\ub2f9 \ucf58\ud150\uce20\uc758 \uc804\ud658 \uc131\uacfc\ub85c \ud574\uc11d\ud560 \uc218 \uc788\uc74c<\/td><\/tr><tr><th>\ubb34\ud6a8 \ud074\ub9ad<\/th><td>\uc0ac\uc6a9\uc790\uac00 \ubc84\ud2bc\uc73c\ub85c \uc624\uc778\ud558\uac70\ub098 \ucd94\uac00 \uc815\ubcf4\ub97c \uae30\ub300\ud558\ub294 \uc601\uc5ed\uc73c\ub85c UI \uac1c\uc120 \ud544\uc694<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-5b79bb\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4>2-2. CTA \uc138\uadf8\uba3c\ud2b8 \ud0d0\uc0c9 \ube44\uad50<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716520615597.png\" alt=\"\"\/><\/figure>\n\n\n\n<h5><strong>2-2-1. \ubaa9\uc801<\/strong><\/h5>\n\n\n\n<p>\ud68c\uc6d0\uac00\uc785, \uacb0\uc81c \ubc84\ud2bc \ub4f1 \uc911\uc694 \uc694\uc18c\ub97c \uc120\ud0dd\ud55c \uc0ac\uc6a9\uc790\uc758 \ud2b9\uc131 \ud30c\uc545<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>2-2-2. \uc704\uce58<\/strong><\/h5>\n\n\n\n<p>UX Heatmap &gt; Segmenting CTA<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>2-2-3. \ud655\uc778 \ub0b4\uc6a9<\/strong><\/h5>\n\n\n\n<p>Segmenting CTA\uc5d0\uc11c \ud2b9\uc815 CTA\ub97c \ud074\ub9ad\ud55c \uc0ac\uc6a9\uc790\/\ud074\ub9ad\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ub85c \uc138\uadf8\uba58\ud305\ud558\uc5ec \ud589\ub3d9 \ud328\ud134 \ube44\uad50 (\uc774\ubca4\ud2b8, \uc720\uc785\uacbd\ub85c, \ubc29\ubb38 \ube44\uc728, \uccb4\ub958\uc2dc\uac04 \ube44\uad50)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>2-2-4. \uc778\uc0ac\uc774\ud2b8<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 \uc720\uc785\uacbd\ub85c \ubd84\uc11d\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc131\uacfc \ub610\ub294 \uc758\uc874\ub3c4 \ud30c\uc545<\/li><li>\u2022 \uc804\uccb4 UV \ub300\ube44 CTA\uc758 UV\ub97c \ube44\uad50\ud558\uc5ec \ud398\uc774\uc9c0 \ub0b4\uc5d0\uc11c\uc758 \ubc84\ud2bc \uc601\ud5a5\ub825 \ud30c\uc545<\/li><li>\u2022 \uccb4\ub958\uc2dc\uac04\uc744 \ube44\uad50\ud558\uc5ec \ud398\uc774\uc9c0 \ud0d0\uc0c9 \uc815\ub3c4 \ud30c\uc545<\/li><\/ul>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-885e8f\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2>3. \ucf58\ud150\uce20 \uc778\uc9c0<\/h2>\n\n\n\n<h4>3-1. \uad00\uc2ec \uc601\uc5ed \ud655\uc778<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716520615852.png\" alt=\"\"\/><\/figure>\n\n\n\n<h5><strong>3-1-1. \ubaa9\uc801<\/strong><\/h5>\n\n\n\n<p>\uc0ac\uc6a9\uc790\uc5d0\uac8c \uc804\ub2ec\ub41c \ucf58\ud150\uce20, \ud398\uc774\uc9c0 \ub0b4 \uc751\uc2dc \uc9c0\uc810 \ubd84\ud3ec \uc774\ud574 (\ud074\ub9ad \ud788\ud2b8\ub9f5\uacfc \uad50\ucc28 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc758 \uc694\uad6c\uc0ac\ud56d \uc77c\uce58\ub3c4 \ud30c\uc545)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>3-1-2. \uc704\uce58<\/strong><\/h5>\n\n\n\n<ul><li>\u2022 UX Heatmap &gt; Reporting Heatmaps &gt; Move (PC)<\/li><li>\u2022 UX Heatmap &gt; Reporting Heatmaps &gt; Live Heatmap &gt; \ubb34\ube0c(Move) (PC)<\/li><\/ul>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>3-1-3. \ud655\uc778 \ub0b4\uc6a9<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\uc9c0\ud45c<\/th><th>\ud655\uc778 \ub0b4\uc6a9<\/th><\/tr><\/thead><tbody><tr><td>Move Heatmap<\/td><td>\ub9c8\uc6b0\uc2a4 \ubb34\ube0c\uac00 \ubc00\uc9d1\ub418\uc5b4 \uc788\ub294 \uc601\uc5ed \ud655\uc778<\/td><\/tr><tr><td>Hover to Click(%)<\/td><td>\ud638\ubc84 \ub300\ube44 \ud074\ub9ad\ud55c \ube44\uc728\uacc4\uc0b0 \ubc29\ubc95: Hover \ud69f\uc218 \/ \ud074\ub9ad \ud69f\uc218 (%)<\/td><\/tr><tr><td>Hover \u2192 Click<\/td><td>\ud638\ubc84\ud558\uc5ec \ud074\ub9ad\ud558\uae30\uae4c\uc9c0 \uac78\ub9b0 \ud3c9\uade0 \uc9c0\uccb4 \uc2dc\uac04\uacc4\uc0b0 \ubc29\ubc95: Avg(\ud074\ub9ad\ud55c \uc2dc\uac01 &#8211; \ud074\ub9ad \uc774\uc804 Hover\ud55c \uc2dc\uac01)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>3-1-4. \uc778\uc0ac\uc774\ud2b8<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\uc9c0\ud45c<\/th><th>\uc778\uc0ac\uc774\ud2b8<\/th><\/tr><\/thead><tbody><tr><td>Move Heatmap<\/td><td>\ubc00\uc9d1\ub418\uc5b4 \uc788\ub294 \uacbd\uc6b0: \uace0\uac1d\uc758 \uad00\uc2ec\uc774 \ub192\uc740 \uc601\uc5ed, \uac1c\uc120\ud560 \uacbd\uc6b0 \ud070 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uac83\uc73c\ub85c \uae30\ub300\ubb34\ube0c\uac00 \uc5c6\ub294 \uacbd\uc6b0: \uace0\uac1d\uc758 \uad00\uc2ec\uc774 \ub5a8\uc5b4\uc9c0\ub294 \uc601\uc5ed, \uc911\uc694 \ucf58\ud150\uce20\uc77c \uacbd\uc6b0 UI \uac1c\uc120 \ud544\uc694<\/td><\/tr><tr><td>Hover to Click(%)<\/td><td>\uc9c0\ud45c\uac00 \ube44\uad50\uc801 \ub192\uc740 \uacbd\uc6b0: \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \ubd80\ud569\ud55c \ucf58\ud150\uce20\ub85c \ud574\uc11d\uc9c0\ud45c\uac00 \ube44\uad50\uc801 \ub0ae\uc740 \uacbd\uc6b0: \uad00\uc2ec\uc774 \uc120\ud0dd\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uc558\uc73c\ubbc0\ub85c \uc6d0\uc778\uc5d0 \ub300\ud574 \uac80\ud1a0 \ud544\uc694 (\ub808\uc774\ube14, \uc778\ud130\ub799\uc158\uc744 \ubc29\ud574\ud558\ub294 \uc694\uc18c\uac00 \uc788\ub294 \uc9c0 \ub4f1)<\/td><\/tr><tr><td>Hover \u2192 Click<\/td><td>\uc18c\uc694\uc2dc\uac04\uc774 \uae34 \uacbd\uc6b0: \uc0ac\uc6a9\uc790\uac00 \ub9dd\uc124\uc600\uac70\ub098 \uc774\ud574\ud558\uc9c0 \ubabb\ud588\uc744 \uac00\ub2a5\uc131 \uc874\uc7ac\uc18c\uc694\uc2dc\uac04\uc774 \uc9e7\uc740 \uacbd\uc6b0: \uacb0\uc815\uae4c\uc9c0 \uc5b4\ub824\uc6c0\uc774 \uc5c6\ub2e4\uace0 \ud574\uc11d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-f4351b\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4>3-2. \ucf58\ud150\uce20 \uc0ac\uc774\uc988 \uc801\ud569\uc131 \ud655\uc778<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/beuillage.s3.ap-northeast-2.amazonaws.com\/dev\/content\/1716520616305.png\" alt=\"\"\/><\/figure>\n\n\n\n<h5><strong>3-2-1. \ubaa9\uc801<\/strong><\/h5>\n\n\n\n<p>\uc801\uc808\ud55c \ucf58\ud150\uce20\/\ud14d\uc2a4\ud2b8 \uc81c\uacf5 \uc0ac\uc774\uc988 \ud655\uc778<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>3-2-2. \uc704\uce58<\/strong><\/h5>\n\n\n\n<p>UX Heatmap &gt; Reproting Heatmaps &gt; Zoom (Phone)<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>3-2-3. \ud655\uc778 \ub0b4\uc6a9<\/strong><\/h5>\n\n\n\n<p>Zoom in, Zoom out \uc704\uce58 \ubc0f \ube44\uc728 \ud655\uc778<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-text-color\">&#8211;<\/p>\n\n\n\n<h5><strong>3-2-4. \uc778\uc0ac\uc774\ud2b8<\/strong><\/h5>\n\n\n\n<p>Zoom \uc778\ud130\ub799\uc158\uc774 \ubc1c\uc0dd\ud558\ub294 \ucf58\ud150\uce20\uac00 \ub108\ubb34 \uc791\uac70\ub098 \ud639\uc740 \ud070\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\uc73c\uba70, \ud14d\uc2a4\ud2b8\uc758 \uacbd\uc6b0 \uac00\ub3c5\uc131\uc774 \ub5a8\uc5b4\uc9c0\ub294\uc9c0 \uac80\ud1a0\ud558\uc5ec UI \uac1c\uc120 \uac00\ub2a5<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-9dabf5\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p>\uc9c0\uae08\uae4c\uc9c0 \ubdf0\uc800\ube14\uc744 \ud65c\uc6a9\ud558\uc5ec \ubd84\uc11d \ubcf4\uace0\uc11c \uc791\uc131\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc18c\uac1c\ud574\ub4dc\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc18c\uac1c\ub4dc\ub9b0 \ubd84\uc11d \ubc29\ubc95\uc740 \uae30\ubcf8\uc801\uc778 \uc774\ubca4\ud2b8 \ubd84\uc11d \ubc29\ubc95\uc73c\ub85c \uc774\uc678\uc5d0\ub3c4 &nbsp;2\uac1c \uc774\uc0c1\uc758 \uc774\ubca4\ud2b8\ub97c \uad50\ucc28\ubd84\uc11d\ud558\uac70\ub098, \uc720\uc785\uacbd\ub85c, UTM, \ubc29\ubb38 \uc5ec\ubd80 \ub4f1 \uc138\uadf8\uba3c\ud2b8\ub97c \ubcc0\uacbd\ud574 \uad6c\uccb4\uc801\uc778 \ud37c\uc18c\ub098\ub97c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\ub4e4\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ubd84\uc11d \ubaa9\uc801, \uc6d0\ud558\ub294 \ubd84\uc11d \ub300\uc0c1\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ub9ac\ud3ec\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9ac\ud3ec\ud2b8\ub97c \uc791\uc131\ud574 \ubcf4\uc138\uc694!&nbsp;<\/p>\n\n\n\n<p>\uc18c\uac1c\ub4dc\ub9b0 \uac00\uc774\ub4dc\uac00 \uc2e4\ubb34\uc5d0 \ub9ce\uc740 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc73c\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4. \u263a\ufe0f<\/p>\n\n\n\n<p>\uadf8\ub7fc \ub2e4\uc74c\uc5d0\ub3c4 \uc2e4\ubb34\uc5d0 \uc720\uc6a9\ud55c \uafc0\ud301\ub4e4\uc744 \uc54c\ub824\ub4dc\ub9ac\ub7ec \ub2e4\uc2dc \ub3cc\uc544\uc62c\uac8c\uc694!&nbsp;<\/p>\n\n\n\n<p>(\uac00\uc774\ub4dc\uc758 \uc774\uc804 \ud3b8\ub4e4\uc740 \uc544\ub798\uc5d0\uc11c \ud035\ub9c1\ud06c\ub85c \ube60\ub974\uac8c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc5b4\uc694.)<\/p>\n\n\n\n<div class=\"wp-block-qubely-divider qubely-block-a7e5fb\"><div class=\"qubely-block-divider \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 240 40\" preserveaspectratio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<p><strong>\ubdf0\uc800\ube14 \ud3ec\ub7fc\uc5d0\uc11c \uc2dc\ub9ac\uc988 \uc774\uc5b4\uc11c \ubcf4\uae30<\/strong><\/p>\n\n\n\n<p>\u25ba [\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (1) \ubd84\uc11d \ubaa9\ud45c \uc120\uc815\ud558\uae30<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2075\">https:\/\/forum.beusable.net\/ko\/post\/2075<\/a>&nbsp;<\/p>\n\n\n\n<p>\u25ba[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (2) \ubd84\uc11d \ub300\uc0c1 \uc124\uc815<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2076\">https:\/\/forum.beusable.net\/ko\/post\/2076<\/a>&nbsp;<\/p>\n\n\n\n<p>\u25ba[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (3) KPI \uc124\uc815<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2077\">https:\/\/forum.beusable.net\/ko\/post\/2077<\/a>&nbsp;<\/p>\n\n\n\n<p>\u25ba [\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (4-1) \ubd84\uc11d \uc9c4\ud589 &#8211; Journey Map \ubd84\uc11d<br><a href=\"https:\/\/forum.beusable.net\/ko\/post\/2078\">https:\/\/forum.beusable.net\/ko\/post\/2078<\/a>&nbsp;<\/p>\n\n\n\n<p>\u25b7\ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d<\/p>\n<style>.pf-button.pf-button-excerpt { display: none; }<\/style>","protected":false},"excerpt":{"rendered":"<p>\uc548\ub155\ud558\uc138\uc694, \ubdf0\uc800\ube14 \uc785\ub2c8\ub2e4. \ud83d\ude00 \ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc \ub9c8\uc9c0\ub9c9\ud3b8!&nbsp;\uc774\ubc88 \uc2dc\uac04\uc5d0\ub294 UX Heatmap\uc73c\ub85c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uba87\uac00\uc9c0 \uc18c\uac1c\ud574\ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4. [\ubaa9\ucc28] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 (1) \ubd84\uc11d \ubaa9\ud45c \uc120\uc815 (2) \ubd84\uc11d \ub300\uc0c1 \uc124\uc815 (3) KPI \uc124\uc815 (4) \ubd84\uc11d \uc9c4\ud589 (4-1) \ubd84\uc11d \uc9c4\ud589 &#8211; Journey Map \ubd84\uc11d (4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 (4-2) \ubd84\uc11d \uc9c4\ud589&hellip;&nbsp;<a href=\"https:\/\/www.beusable.net\/blog\/?p=7773\" class=\"\" rel=\"bookmark\">\ub354 \ubcf4\uae30 &raquo;<span class=\"screen-reader-text\">[\ubd84\uc11d\ub9ac\ud3ec\ud2b8 \uc791\uc131 \uac00\uc774\ub4dc] \ub370\uc774\ud130 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4 &#8211; (4-2) \ubd84\uc11d \uc9c4\ud589 &#8211; UX Heatmap \ubd84\uc11d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categories":[1],"tags":[193,163,7,277,367,291,8],"qubely_featured_image_url":{"full":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",765,498,false],"landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",765,498,false],"portraits":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",492,320,false],"thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",150,98,false],"medium":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",300,195,false],"medium_large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",765,498,false],"large":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",765,498,false],"1536x1536":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",765,498,false],"2048x2048":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",765,498,false],"qubely_landscape":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",765,498,false],"qubely_portrait":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",492,320,false],"qubely_thumbnail":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",140,91,false],"neve-blog":["https:\/\/www.beusable.net\/blog\/wp-content\/uploads\/2026\/04\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2026-04-20-\u110b\u1169\u1112\u116e-5.59.57.png",765,498,false]},"qubely_author":{"display_name":"Beusable","author_link":"https:\/\/www.beusable.net\/blog\/?author=1"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.beusable.net\/blog\/?cat=1\" rel=\"category\">\ubbf8\ubd84\ub958<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - 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