You can compare how user interest and destination differ by referrers via “Click” heatmaps.
The intention of users who landed on a page through search engines is different from the intention of users who landed through advertisements. Compare how users experience differently based on their inflow channels.
Compare Final Destinations by Referrers
Compare the Distribution of User Interest & Behavior
Movement Heatmaps allow you to compare overall differences in user interests and behavior by referrers.
Compare Levels of User Activity
You can compare scroll heatmaps and attention data of different user groups by referrers. Monitor how far down to the page users have reached and their page engagement level.
Compare & Examine Content Navigation Flow
Compare activity path as well as the content navigation flow and duration time.