Substitute Eye Tracking with Path Plot
Limitations of Eye Tracking
Even though eye tracking visualizes user gaze movement and navigation flow as well as session duration within the page, it provides limited sample size and practicality of data.
Beusable's Path Plot Process
Beusable's “AI based Path Plot“ technology processes entire page users footsteps to yield one main path that matters for future improvements and/or marketing strategies.
User Navigation Flow
With this Beusable's exclusive Path Plot feature, you can view gaze plot representing all users' navigation flow and session duration information.
Sequence
Users' navigating order is displayed in numbers.
Duration
View how long users have stayed(consumed) on an element.
Type / Action
View the main interaction of users and type of content.
Content
A thumbnail of an element is displayed.
Navigation flow of leads
Look at the leads that selected key CTA to build conversion optimization strategies based on what they displayed interest in.
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