[๋ชจ์ง‘๊ณต๊ณ ] ๐Ÿ“ฃ๋ทฐ์ €๋ธ” ์„œํฌํ„ฐ์ฆˆ ‘๋ทฐ์ €๋ธ”๋ฆฌ’ 1๊ธฐ๋ฅผ ๋ชจ์ง‘ํ•ฉ๋‹ˆ๋‹ค! (Feat. ๋ทฐ์ €๋ธ” 3๋…„ ๋ฌด๋ฃŒ ์ด์šฉ๊ถŒ๊ณผ ํ™œ๋™๋น„๊นŒ์ง€๐ŸŽ!)

2023๋…„ 1์›” 18์ผ(์ˆ˜) ~ 2023๋…„ 2์›” 10์ผ(๊ธˆ)
๋ทฐ์ €๋ธ”์˜ Data-driven UX์— ๊ด€์‹ฌ์žˆ๋Š” ๋ถ„์ด๋ผ๋ฉด ๋ˆ„๊ตฌ๋‚˜ ๊ฐ€๋Šฅ

0๋ช…

– ํ™œ๋™ ๊ธฐ๊ฐ„: 2023.03 – 2023.08 (6๊ฐœ์›”)
– ํ™œ๋™ ๋‚ด์šฉ:
1.  โ€˜๋‚˜๋งŒ์˜ ๋ทฐ์ €๋ธ” ํ™œ์šฉ๊ธฐโ€™ ์ฝ˜ํ…์ธ ๋ฅผ ์ œ์ž‘
  • – ์ฃผ์ œ: ๋ทฐ์ €๋ธ”์„ ํ™œ์šฉํ•œ ๋ถ„์„ ์‚ฌ๋ก€, UX ์ธ์‚ฌ์ดํŠธ๋ฅผ ๋„์ถœ ๋…ธํ•˜์šฐ, ์‹ค๋ฌด ํ™œ์šฉ ๊ฒฝํ—˜ ๋“ฑ์„ ์ž์œ  ํ˜•์‹์œผ๋กœ ์ž‘์„ฑ/์ œ์ž‘
  • – ์—…๋กœ๋“œ ์ฃผ๊ธฐ: ์›” 1~3ํšŒ (์›” ์ตœ๋Œ€ 3๊ฑด)
  • – ์—…๋กœ๋“œ ์ฑ„๋„: ๊ฐœ์ธ SNS ๋ฐ ์ž์‚ฌ SNS ์ฑ„๋„(๋ทธ๋ฆฌ์ง€ Case Study ๊ฒŒ์‹œํŒ
    • โ€ป ๊ฐœ์ธ SNS ์ฑ„๋„์€ ๋„ค์ด๋ฒ„ ๋ธ”๋กœ๊ทธ, ๋ธŒ๋Ÿฐ์น˜, ํ‹ฐ์Šคํ† ๋ฆฌ, ์œ ํŠœ๋ธŒ ์ค‘ ํƒ1
    • โ€ป ์ž์‚ฌ SNS ์ฑ„๋„: https://www.beuillage.net/casestudy/list
ํ˜•์‹ ๊ตฌ๋ถ„์ฝ˜ํ…์ธ  ์ธ์ • ๊ธฐ์ค€
๊ธ€– ์‚ฌ์ง„ 5์žฅ ์ด์ƒ ๋˜๋Š” ๋™์˜์ƒ 1๊ฐœ, ๊ธ€์ž์ˆ˜ 500์ž ์ด์ƒ
– ํƒœ๊ทธ ํ•„์ˆ˜: #๋ทฐ์ €๋ธ”, #๋ทฐ์ €๋ธ”์„œํฌํ„ฐ์ฆˆ
์˜์ƒ– 2๋ถ„ ์ด์ƒ
– ๋ทฐ์ €๋ธ” ์‹œ์—ฐ ์˜์ƒ ํฌํ•จ

2. ๋ทฐ์ €๋ธ” ๋‹ด๋‹น์ž๊ฐ€ ์ง„ํ–‰ํ•˜๋Š” ์ธํ„ฐ๋ทฐ 1ํšŒ ์ฐธ์—ฌ

โ€ป ๊ตํ†ต๋น„ ์ง€๊ธ‰

1. 3๋…„ ๋ฌด๋ฃŒ ์ด์šฉ๊ถŒ
  • – ์ผ๋ฐ˜: UX Heatmap Basic(100,000PV/์›”), Journey Map Pro(600,000PV/์›”) ํ”Œ๋žœ 3๋…„ ๋ฌด๋ฃŒ ์ œ๊ณต
  • – ์šฐ์ˆ˜ ์„œํฌํ„ฐ์ฆˆ๋กœ ์„ ์ • ์‹œ ํ˜œํƒ ์—…๊ทธ๋ ˆ์ด๋“œ (UX Heatmap, Journey Map์— ์›” 100๋งŒ PV ๋ฌด๋ฃŒ ์ œ๊ณต)

โ€ป ์šฐ์ˆ˜ ์„œํฌํ„ฐ์ฆˆ: ์ข‹์•„์š”/๋Œ“๊ธ€ ์ˆ˜, ํ™œ๋™ ์˜จ๋„/์ฝ˜ํ…์ธ  ์ฃผ์ œ ๋“ฑ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ๋‚ด๋ถ€ ์„ ๋ฐœ
โ€ป ์ด์šฉ๊ถŒ ์‹œ์ž‘์ผ์€ ์ง€์ • ๊ฐ€๋Šฅ

2. ์›๊ณ  1๊ฑด๋‹น ์›๊ณ ๋ฃŒ 5๋งŒ์› ์ง€๊ธ‰ 
  • ์šฐ์ˆ˜ ์„œํฌํ„ฐ์ฆˆ๋กœ ์„ ์ • ์‹œ ์ถ”๊ฐ€ ๋ณด์ƒ
    โ€ป ์ข‹์•„์š”/๋Œ“๊ธ€ ์ˆ˜, ํ™œ๋™ ์˜จ๋„/์ฝ˜ํ…์ธ  ์ฃผ์ œ ๋“ฑ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ๋‚ด๋ถ€ ์„ ๋ฐœ

3. Data-Driven UX ์Šคํ„ฐ๋”” ์ฐธ์—ฌ๊ถŒ 
  • ๋ฐ์ดํ„ฐ ๋ถ„์„ ๊ด€๋ จ ์Šคํ„ฐ๋”” ๋น„์šฉ, ๋ทฐ์ €๋ธ” ๊ต์œก, ๋„์„œ ์ง€์› ์˜ˆ์ •

4. 2023๋…„๋„ UX Data-Driven ์˜คํ”„๋ผ์ธ ์„ธ๋ฏธ๋‚˜ ์ฐธ์„๊ถŒ
5. ํ™œ๋™ ์ฆ๋ช…์„œ ๋ฐœ๊ธ‰
6. ๋„์„œ ๋ฐ ๊ธฐ๋…ํ’ˆ ์ฆ์ •
๋ทฐ์ €๋ธ” ํฌ๋Ÿผ ๋ทธ๋ฆฌ์ง€(https://www.beuillage.net/) ๋‚ด ์šฐ์ธก ํ•˜๋‹จ ์„ค๋ฌธ์„ ํ†ตํ•ด ์‹ ์ฒญ

๊ฐœ๋ณ„ ์•ˆ๋‚ด
๋ทฐ์ €๋ธ” ์šด์˜ํŒ€ E-Mail: beusable@4grit.com | Tel: 031-625-4395~6

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์–ด๋””์—์„œ๋„ ์–ป์„ ์ˆ˜ ์—†๋Š” UX ๋ฐ์ดํ„ฐ ๋ถ„์„ ๊ฒฝํ—˜๋“ค์ด ๋‹ด๊ธด,
๋ทฐ์ €๋ธ”์˜ 2022 Data-driven UX ์„ธ๋ฏธ๋‚˜๋ฅผ ๋†“์น˜์ง€ ๋งˆ์„ธ์š”!

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